Design. Innovation. Performance. Luxury. Versatility. These are the guiding principles that helped shape the renowned German car maker BMW’s latest automotive model, the BMW X5, launched recently at the brand’s Wanchai Showroom.

The unveiling ceremony was graced with the presences of BMW’s own Kevin Coon, Vice President of BMW Group Importer Office (Hong Kong, Macau & Taiwan), Joseph Lau and Andy Hau of BMW Concessionaries (HK) Ltd, and Gary Wong and Raymond Lee from Sime Darby Motors Group (Hong Kong and Macau).

Even without the impressively-arranged backdrop, the aggressive styling of the new BMW X5 is apparent, most notably in its one-piece active kidney grille and trapezoid exhaust finishers. The luxury Sports Activity Vehicle (SAV) also boasts a higher ride than its predecessors thanks to the brand’s first-ever factory-available 22-inch wheels.

The BMW X5 also ramps up its power factor, with its 3-litre, 6-cylinder BMW TwinPower Turbo engine delivering up to 340bHp and the Dynamic Damper Control offering even better suspension. When paired with the innovative BMW iDrive 7.0 operating system, this is truly a Digital Age automobile.

To launch the BMW X5, the luxury marque unveiled a wholly immersive BMW X Hub showcase at its Wanchai Showroom, replete with multi-sensory experiences including a Digital Facial Analyser, Celebrity Audio Tour (narrated by HK celeb Timothy Cheng Tse Sing) and an Interactive Product Zone.

Don’t miss out. Register here for an exclusive chance to get up close and personal with the latest BMW X5 and see the newly-unveiled BMW X Hub first-hand.

The special showcase runs from now until 7 December, with six showings per day (11am, 12.30pm, 2pm, 3.30pm, 5pm and 6.30pm).

BMW Wanchai Showroom. G/F, Everbright Centre, 108 Gloucester Rd, Wanchai.