Dyson Supersonic’s new hair dryer comes blessed with a touch of gold. Designed by James Dyson himself, the 23.75 Karat Gold Hair Dryer – which has been perfected using precision technology – has been gold-leafed through a traditional hand-gilding method using 23.75k gold. Needless to say, it’s the first hair dryer of its kind!

Explaining his avant garde approach, James Dyson says: “Gold is one of the most resilient materials in the world and has been used in design, sculpture and architecture for centuries. Like the engineering process, we pride ourselves on, gilding is a true example of meticulous craftsmanship.”

However, the Dyson Supersonic 23.75 Karat Gold Hair Dryer is not only a looker, its power-packed performance comes courtesy of its D9 digital motor, its Air Multiplier™ technology, a microprocessor, magnetic attachments and four different heat settings.

Say goodbye to bad hair days already!