2018 marks a very important milestone for Ferretti Yachts, as the brand celebrates its 50^th year in business this year.

To commemorate the event, the Ferretti Group made its worldwide debut of the FY920 in its Tai He Ban version at the 2018 Ferretti Group Itinerary Show held at the impressive Club Marina Cove in Hong Kong.

Celebrating Ferretti’s string of stunning yachts and successes, the 10-day event was an opportunity for visitors to tour both the FY920 THB and Riva 100’ Corsaro, two exceptional boats offered by Ferretti Group and to witness some of the brand’s most successful models.

According to the brand’s sales manager, Fabiomassimo Discoli, the Asian market tends to enjoy having more social interaction spaces rather than guest bedrooms. With this in mind, Ferretti Group has paid special attention to maximising the entertainment areas on board the Ferretti Yachts 920 Tai He Ban. Discoli explains the rationale behind the decision: “As a key player in the Asian nautical scene, we have deeply studied and understood the needs of the market. Asian customers use their yachts less for long vacations and cruises and more for entertainment and socialisation with guests. Most of the yachts are used during the day, which is why there is more need for entertainment spaces than bedrooms. We have listened and responded to this need with the Ferretti Yachts 920 Tai He Ban edition.” 

With the Ferretti 920 THB already getting a good response, it’s evident that the Ferretti Group has struck the right chord with its Asian clients.

Text: Suchetana Mukhopadhyay; Video: Lai Tin Yeung