Since time immemorial, the more curly-haired girlies have experimented with every variety of trichological trickery in a bid to hamper humidity-induced frizz or to try and untangle seemingly untameable tresses – a quest that ultimately gave rise to the high-tech hair straightener that is now a staple of so many bathroom cabinets.

Despite their ubiquity, this particular manifestation of tonsorial technology often takes a barbarous toll – dried-out hair strands, follicle damage or permanent colour loss.Now, though, the coiffure connoisseurs at ghd, the UK-based specialists in robust ringlets, have introduced the ghd platinum + styler, a device they claim delivers “healthier styling in one stroke”.

More specifically, thanks to integrated predictive technology, this handy hairstyler adapts its settings to best suit your hair texture, tracking the lustre of your locks and the speed of your strokes, then adjusting its heat and power accordingly. It is also said to deliver 70 percent stronger hair, twice the colour protection and 20 percent more shine than its competitors.

While there may be more comb-over than substance to some such claims, there is no denying that the ghd platinum+ styler is both efficient and versatile, with the add-on rounder barrel allowing you to add curls and waves to your straight-hair repertoire too.