Promoting a more positive view of women by the media is the objective of a major new initiative by The Women’s Foundation. The centrepiece of the campaign is She Objects, a thought-provoking documentary made by the Foundation with the backing of both the HSBC and the Kering Group. The film’s premiere, early last month, merited the full red carpet treatment at HSBC’s Central headquarters. It attracted some 200 key stakeholders from the media, creative and entertainment industries.