Krug Encounters: Renowned champagne brand ends 2018 with a bang

By Renuka
Nov 24, 2018

Since 1843, renowned French champagne brand Krug has produced countless memorable expressions of the world’s favourite fizzy alcoholic beverage. In 2018, the brand paid tribute to its 175-year legacy by hosting a series of immersive Krug Encounters in key locations around the globe to explore Music x Krug x Food in unexpected ways. After stops in the UK, France, Switzerland, South Korea and Japan, its international odyssey culminated in fantastic fashion two days ago at high-end eatery Hexa, situated in Hong Kong’s own Harbour City mall.


Krug Encounters 2018 culminated in a fantastic night at Hexa in Hong Kong


Surrounded by stunning vistas of Victoria Harbour, Olivier Krug – a sixth-generation scion of the family-run marque – welcomed a select group of VIP guests for an evening of fine food, marvellous music and, of course, a series of the Reims-based brand’s much-loved champagnes. The highlight of the night, though, was undoubtedly the unveiling of the 166th edition of its Grand Cuvée, a beautiful expression created from an amalgam of 140 wines across 13 years that offers a delicious nutty note with a citrusy undertone.


Japanese jazz band Bloodest Saxaphone serenaded guests at Krug Encounters Hong Kong


In keeping with the Music x Krug x Food theme, attendees were also treated to tasty treats crafted by Executive Chef Robin Zavou from the Mandarin Oriental, Hong Kong, as they whiled the night away to the toe-tapping musical numbers of Bloodest Saxaphone, the renowned Japanese jazz band flown in from Tokyo especially for the event.  


Guests tasted a series of delicious champagnes at the final Krug Encounters 2018 event in HK


Text: Tenzing Thondup