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Krug Encounters: Renowned champagne brand ends 2018 with a bang
Since 1843, renowned French champagne brand Krug has produced countless memorable expressions of the world’s favourite fizzy alcoholic beverage. In 2018, the brand paid tribute to its 175-year legacy by hosting a series of immersive Krug Encounters in key locations around the globe to explore Music x Krug x Food in unexpected ways. After stops in the UK, France, Switzerland, South Korea and Japan, its international odyssey culminated in fantastic fashion two days ago at high-end eatery Hexa, situated in Hong Kong’s own Harbour City mall.
Surrounded by stunning vistas of Victoria Harbour, Olivier Krug – a sixth-generation scion of the family-run marque – welcomed a select group of VIP guests for an evening of fine food, marvellous music and, of course, a series of the Reims-based brand’s much-loved champagnes. The highlight of the night, though, was undoubtedly the unveiling of the 166th edition of its Grand Cuvée, a beautiful expression created from an amalgam of 140 wines across 13 years that offers a delicious nutty note with a citrusy undertone.
In keeping with the Music x Krug x Food theme, attendees were also treated to tasty treats crafted by Executive Chef Robin Zavou from the Mandarin Oriental, Hong Kong, as they whiled the night away to the toe-tapping musical numbers of Bloodest Saxaphone, the renowned Japanese jazz band flown in from Tokyo especially for the event.
Text: Tenzing Thondup