LOUIS XIII New Coffret with Smart Decanter revealed in time for the gifting season of the Mid-Autumn Festival

Luxury cognac brand LOUIS XIII is known for embracing the rich history of the maison. But the cognac house is equally conversant in new technology as it is in nostalgia. Indeed, with the just launched LOUIS XIII New Coffret with Smart Decanter, the iconic French luxury brand is all set to usher in the future of cognac tasting.

The coffret flaunts a contemporary design while retaining its iconic red colour. It also offers a new opening experience that brings to mind the moment in a refined environment when the cloche is lifted to reveal the delights within. The coffret comes complete with an integrated mirror display to showcase the decanter in wine stores, restaurants, palaces, hotels and at home, and a dedicated book to discover more about LOUIS XIII. The new coffret opening ritual is inspired by the gastronomic tradition of “la cloche”, the lifting of the bell to reveal a masterpiece, thus implementing a new opening ritual for LOUIS XIII.

The Smart Decanter itself, meanwhile, comes equipped with a smart NFC chip integrated in the cork stopper, which opens up an exclusive world of privileges to customers, with a mere touch on their NFC-enabled smartphones. Each decanter will directly connect clients to the LOUIS XIII Society, a private club where members can enjoy exclusive content, unique experiences and personalised services.

 This private club offers bespoke services such as customised decanter engraving, pre-releases of limited editions, contact with a LOUIS XIII Personal Advisor for private tastings and an invitation to connect with like-minded LOUIS XIII cognac connoisseurs registered all over the world. The Smart Decanter also brings added services to clients allowing them to customise gifting messages that will appear when recipients scan their decanter. It’s safe to say that with the all-new LOUIS XIII New Coffret with Smart Decanter, we’ll not just be thinking – but also drinking – a century ahead!

Get the exclusive gift for your special someone for the Mid-Autumn Festival. Please contact Calvin Chen via calvin.chen@louisxiii-cognac.com