Luxury cognac brand Louis XIII is rather well known for embracing the rich history of the maison. But it seems the cognac house is equally adept at dabbling in new-tech as it is in nostalgia. Indeed, with the soon-to-be-released Louis XIII Smart Decanter, the iconic beverage brand is all set to usher in the future of drinking.      

Equipped with a smart NFC chip integrated in the cork stopper, the Smart Decanter will open up an exclusive world of privileges to customers, with a mere touch on their NFC-enabled smartphones. Each decanter will directly connect clients to the LOUIS XIII Society, a private club where members can enjoy exclusive content, unique experiences and personalised services through their smartphones.

Explaining the concept, Ludovic du Plessis, Louis XIII Global Executive Director, says: “As part of our latest attempt to offer our customers the very best experiences, every Louis XIII Smart Decanter will feature a smart solution. This innovation will be launched in first half of 2019 and will be deployed all over the world in the following months.”

It’s safe to say that once the Louis XIII Smart Decanters hit the markets, we’ll not just be thinking – but also drinking – a century ahead!