MINI hosts YDC 2017 to support young fashion designers in Hong Kong
Fashion and automobiles have something common in their DNA. They both go a long way in revealing about their owners’ personality.
So it should hardly come as a surprise that iconic carmaker, MINI, known for the unique make of its models MINI Clubman, MINI Countryman and MINI Cooper, has been supporting budding Hong Kong fashion labels for quite some time now.
As a natural extension of that, MINI recently sponsored the Hong Kong Young Fashion Designers’ Contest 2017 (YDC). Young, upcoming designers like Aries Sin, Mim Mak and Derek Chan showcased their talents in the contest.
As a tribute to MINI, each of the designers created small MINI-inspired mementos for the occasion.
Apart from the beautiful designs on the ramp, what caught our attention was the MINI John Cooper Works Convertible which was displayed for the first time at the venue.
