Optical optimisation: New eye creams in the market

By Suchetana
Mar 05, 2019

It’s a commonly known fact that the region around the eyes is the most sensitive area on the face – one that is susceptible to dark circles, wrinkles, eye bags and other tell-tale signs of ageing. Thankfully, some of the leading beauty brands have launched some new eye creams this spring, all promising to be the miracle solution to eye problems. Let’s check them out.


eye cream


Ever since it was discovered in 1952, Life Plankton – a patented ingredient owned by French luxury skincare company Biotherm – has been celebrated for its rejuvenating effects on the skin. No doubt eager to cash in on the renown of its hero ingredient, the beauty brand has just unveiled Life Plankton Eye, a soothing serum for the eyes that is said to reduce fine lines and dark circles from the first application onwards.



Another brand making a similar claim is Japanese luxury skincare marque Clé de Peau Beauté. Its newly launched Enhancing Eye Contour Cream Supreme is said to not only reduce fine lines and signs of ageing, but also to re-contour the eyes altogether – largely thanks to an iris extract that apparently plumps up the skin from within.



Hot on its heels is Shiseido, with the Japanese brand having just released its Essential Energy Eye Definer, said to deliver a cool, energising look. Saturated with Vitamins E and C, its unique cinnamon extract claims to boost oxygen flow, thus bidding any signs of fatigue an unfond farewell.