The world’s leading cognac brand, Rémy Martin, pays a rich homage to its heritage through a recently-launched new global communication campaign “Team Up For Excellence”.

This quest for excellence has been at the core of Rémy Martin since 1724 and over the passing centuries this urge to strive for brilliance has only heightened further. The new campaign encapsulates that very essence of the brand through two films conceived by the Fred & Farid Paris agency and directed by Brazilian director Vellas.

The first film dedicated to Rémy Martin’s expertise shows masters of the Rémy Martin Estate together for the first time – Baptiste Loiseau (Cellar Master), Laura Mornet (Viticulture Consulting Manager), Julien Georget (Estates Manager) and Michael Meunier (Cooperage Manager). The film delivers a sensory experience through an ingeniously choreographed sequence linking the stages of cognac making.

The second film entitled Start-up is more contemporary in appeal, rooted firmly in the vibrant world of young, pioneering companies. It celebrates synergy, collaboration and the all-powerful force of creativity.