A Journey from Milan to Masterpieces

Parmigiani is a shining example of understated beauty and superior watchmaking in a world where time is expensive and craftsmanship is an art. Every watch tells a tale of love, tradition, and creativity, which is personified by Guido Terreni, the CEO with a visionary path from Milan to the helm of one of the most prestigious watchmaking businesses.

From Milan to the Heart of Swiss Watchmaking

Guido Rainey’s story begins in the vibrant streets of Milan, where love and a fascination with watchmaking sparked his lifelong pursuit. Leaving Milano in 2000 for Switzerland, Guido’s passion grew into a career dedicated to the craft. With over two decades of experience, spanning legendary brands like Bulgari, he brought a wealth of knowledge, a deep respect for tradition, and a forward-thinking approach to Parmigiani.

A Legacy Rooted in Heritage and Innovation

Guido’s leadership is a delicate dance between honoring timeless traditions and embracing modern innovation. For Parmigiani, this balance is sacred. The brand’s philosophy centers around understated luxury; discretion, craftsmanship, and a profound respect for horological artistry. Guido’s vision: to create watches that transcend trends, that are destined to outlive their owners, and that speak softly but carry a profound message.

The Tonda Collection: A Testament to Contemporary Elegance

Under Guido’s guidance, the Tonda Collection has blossomed into a symbol of refined sophistication. Designed with a keen understanding of contemporary tastes, yet rooted in tradition, these watches exemplify subtlety and technical mastery. The secret? A focus on purity of design, balanced with innovative functions that enhance usability, such as dual time indicators and inventive calendar displays, delivering a seamless blend of form and function.

Innovation with Respect for the Art

Parmigiani’s dedication to R&D is driven by a philosophy that innovation must respect the constraints of mechanical art. Whether it’s pioneering new functions like the generator or reinterpreting classic complications with a modern twist, Guido believes that true innovation elevates the craft without compromising its integrity. The brand’s color palette and aesthetic choices are subtle yet impactful, appealing to a younger generation of connoisseurs who value heritage but seek novelty.

A Leadership Inspired by Heritage and Humanity

Guido’s Italian roots influence his leadership, emphasizing emotion, beauty, and a holistic approach. He advocates for a harmony between technical rigor and artistic creativity, fostering a culture where craftsmanship and innovation coexist beautifully. His hobbies, motor biking and skiing, reflect his love for precision, presence, and adventure, qualities he brings to his role as steward of the Parmigiani legacy.

Looking Ahead: Celebrating 30 Years of Excellence

As Parmigiani prepares to celebrate its 30th anniversary, Guido’s strategic vision is clear: maintain unwavering brand integrity, innovate thoughtfully, and continue to serve a global community that appreciates true artistry. For Guido, every watch is a story, every detail a testament to passion, and every collection a chapter in a timeless narrative.

Experience the Discreet Luxury

Parmigiani invites you to discover a world where tradition meets innovation; a world of understated elegance crafted for those who value authenticity and subtlety. Because in the end, true luxury isn’t loud; it’s felt quietly, appreciated deeply, and treasured forever.