Ad Category Above Title [D:1440×400 M:1440×400]

gafencu Shop

gafencu  app

Ad Category Sidebar [D:300×300 M:300×300]

Ad Video Category Above Title


<figure class="wp-block-video"><video controls src="https://www.gafencushop.com/wp-content.bak/uploads/2026/2608/2608_GMHK_GalaxyFCBevent.mp4"></video></figure>



<p>DFS, the world’s leading luxury travel retailer, is bringing beauty to the center stage with the 12th edition of its annual campaign, First Class Beauty, running throughout August 2026 across Hong Kong and Macau.</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p>This year’s theme, “Run the Show, Define Your Glow”, turns every shopper into the main character. Expect immersive brand journeys, exclusive activations, limited-time offers, and premium services from some of the world’s most iconic beauty houses.</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p>With more than 30 leading beauty, fragrance and skincare brands joining the celebration, DFS invites you to discover your signature look, then elevate it in truly unforgettable ways.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img decoding="async" loading="lazy" src="https://www.gafencushop.com/wp-content/uploads/2026/08/DFS-Macau-Galaxy-Beauty_2-1024x683.jpg" alt="" class="wp-image-92062" width="768" height="512" srcset="https://www.gafencushop.com/wp-content/uploads/2026/08/DFS-Macau-Galaxy-Beauty_2-1024x683.jpg 1024w, https://www.gafencushop.com/wp-content/uploads/2026/08/DFS-Macau-Galaxy-Beauty_2-420x280.jpg 420w, https://www.gafencushop.com/wp-content/uploads/2026/08/DFS-Macau-Galaxy-Beauty_2-768x512.jpg 768w, https://www.gafencushop.com/wp-content/uploads/2026/08/DFS-Macau-Galaxy-Beauty_2-1536x1024.jpg 1536w, https://www.gafencushop.com/wp-content/uploads/2026/08/DFS-Macau-Galaxy-Beauty_2-2048x1365.jpg 2048w, https://www.gafencushop.com/wp-content/uploads/2026/08/DFS-Macau-Galaxy-Beauty_2-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2026/08/DFS-Macau-Galaxy-Beauty_2-800x533.jpg 800w" sizes="(max-width: 768px) 100vw, 768px" /></figure></div>


<h3 class="wp-block-heading">Beauty Night Out: Where the Spotlight Lit Up First (Macau Edition)</h3>



<p>The campaign kicked off in style with Beauty Night Out, an exclusive launch event co-hosted with Galaxy Macau on 1 August 2026.</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p>From 4:00 PM to 6:00 PM, DFS loyal customers and partners enjoyed a first look at what’s to come across the month featuring:</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;⁠Live entertainment and dazzling show moments</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;⁠Interactive games and immersive beauty experiences</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;⁠One-night-only exclusive guest highlights</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;⁠A special appearance by Grace Chan</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;⁠Activations from Dior, Estée Lauder, La Mer, La Prairie, Lancôme, and Yves Saint Laurent</p>


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img decoding="async" loading="lazy" src="https://www.gafencushop.com/wp-content/uploads/2026/08/5-1-1024x647.jpg" alt="" class="wp-image-92070" width="768" height="485" srcset="https://www.gafencushop.com/wp-content/uploads/2026/08/5-1-1024x647.jpg 1024w, https://www.gafencushop.com/wp-content/uploads/2026/08/5-1-443x280.jpg 443w, https://www.gafencushop.com/wp-content/uploads/2026/08/5-1-768x485.jpg 768w, https://www.gafencushop.com/wp-content/uploads/2026/08/5-1-1536x970.jpg 1536w, https://www.gafencushop.com/wp-content/uploads/2026/08/5-1-200x126.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2026/08/5-1-800x505.jpg 800w, https://www.gafencushop.com/wp-content/uploads/2026/08/5-1.jpg 1961w" sizes="(max-width: 768px) 100vw, 768px" /></figure></div>


<p>Built around the campaign promise, the night was designed to make sure every guest felt the glow of the spotlight, because in First Class Beauty, you don’t just shop… you run the show.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img decoding="async" loading="lazy" src="https://www.gafencushop.com/wp-content/uploads/2026/08/7-1-1024x683.jpg" alt="" class="wp-image-92071" width="768" height="512" srcset="https://www.gafencushop.com/wp-content/uploads/2026/08/7-1-1024x683.jpg 1024w, https://www.gafencushop.com/wp-content/uploads/2026/08/7-1-420x280.jpg 420w, https://www.gafencushop.com/wp-content/uploads/2026/08/7-1-768x513.jpg 768w, https://www.gafencushop.com/wp-content/uploads/2026/08/7-1-1536x1025.jpg 1536w, https://www.gafencushop.com/wp-content/uploads/2026/08/7-1-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2026/08/7-1-800x534.jpg 800w, https://www.gafencushop.com/wp-content/uploads/2026/08/7-1.jpg 1963w" sizes="(max-width: 768px) 100vw, 768px" /></figure></div>


<p>“First Class Beauty has become one of DFS&#8217;s most anticipated annual campaigns, reflecting our continued dedication to drive beauty as a strategic category and our commitment to elevating the customer experience across our destinations,” said Yvonne Chan, Chief Operating Officer, China Duty Free Group. “By bringing together world-class brand partners, exclusive experiences and rewarding customer engagements, we continue to strengthen DFS&#8217;s position as a leading destination for beauty in travel retail.”</p>


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img decoding="async" loading="lazy" src="https://www.gafencushop.com/wp-content/uploads/2026/08/Grace-Chan-4-1-682x1024.jpg" alt="" class="wp-image-92064" width="512" height="768" srcset="https://www.gafencushop.com/wp-content/uploads/2026/08/Grace-Chan-4-1-682x1024.jpg 682w, https://www.gafencushop.com/wp-content/uploads/2026/08/Grace-Chan-4-1-187x280.jpg 187w, https://www.gafencushop.com/wp-content/uploads/2026/08/Grace-Chan-4-1-768x1153.jpg 768w, https://www.gafencushop.com/wp-content/uploads/2026/08/Grace-Chan-4-1-1023x1536.jpg 1023w, https://www.gafencushop.com/wp-content/uploads/2026/08/Grace-Chan-4-1-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2026/08/Grace-Chan-4-1-800x1201.jpg 800w, https://www.gafencushop.com/wp-content/uploads/2026/08/Grace-Chan-4-1.jpg 1066w" sizes="(max-width: 512px) 100vw, 512px" /></figure></div>


<h3 class="wp-block-heading">More Than 30 Beauty Brands. Two Signature Journeys. One Glow; Yours.</h3>



<p>Across the month, shoppers can look forward to exclusive brand activations, discovery sessions, and campaign rewards, anchored by two standout beauty houses that bring the theme to life through distinct journeys:</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p>Glam Up Journey: Yves Saint Laurent Beauty</p>


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img decoding="async" loading="lazy" src="https://www.gafencushop.com/wp-content/uploads/2026/08/Yves-Saint-Laurent_2-683x1024.jpg" alt="" class="wp-image-92065" width="512" height="768" srcset="https://www.gafencushop.com/wp-content/uploads/2026/08/Yves-Saint-Laurent_2-683x1024.jpg 683w, https://www.gafencushop.com/wp-content/uploads/2026/08/Yves-Saint-Laurent_2-187x280.jpg 187w, https://www.gafencushop.com/wp-content/uploads/2026/08/Yves-Saint-Laurent_2-768x1152.jpg 768w, https://www.gafencushop.com/wp-content/uploads/2026/08/Yves-Saint-Laurent_2-1024x1536.jpg 1024w, https://www.gafencushop.com/wp-content/uploads/2026/08/Yves-Saint-Laurent_2-1365x2048.jpg 1365w, https://www.gafencushop.com/wp-content/uploads/2026/08/Yves-Saint-Laurent_2-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2026/08/Yves-Saint-Laurent_2-800x1200.jpg 800w, https://www.gafencushop.com/wp-content/uploads/2026/08/Yves-Saint-Laurent_2-scaled.jpg 1707w" sizes="(max-width: 512px) 100vw, 512px" /></figure></div>


<p>Yves Saint Laurent Beauty turns up the energy with its Lovestore universe, inspiring bold self-expression through:</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;Makeup masterclasses</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;Immersive brand experiences</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;Hero collection discoveries including Pure Shots</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p>Create your signature glow with YSL—made for your style, your mood, your moment.</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p>Glow Up Journey: Lancôme</p>



<p>Lancôme redefines luminous skin through skincare expertise and personalized rituals, featuring:</p>


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img decoding="async" loading="lazy" src="https://www.gafencushop.com/wp-content/uploads/2026/08/Lancome-683x1024.jpg" alt="" class="wp-image-92066" width="512" height="768" srcset="https://www.gafencushop.com/wp-content/uploads/2026/08/Lancome-683x1024.jpg 683w, https://www.gafencushop.com/wp-content/uploads/2026/08/Lancome-187x280.jpg 187w, https://www.gafencushop.com/wp-content/uploads/2026/08/Lancome-768x1152.jpg 768w, https://www.gafencushop.com/wp-content/uploads/2026/08/Lancome-1024x1536.jpg 1024w, https://www.gafencushop.com/wp-content/uploads/2026/08/Lancome-1365x2048.jpg 1365w, https://www.gafencushop.com/wp-content/uploads/2026/08/Lancome-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2026/08/Lancome-800x1200.jpg 800w, https://www.gafencushop.com/wp-content/uploads/2026/08/Lancome-scaled.jpg 1707w" sizes="(max-width: 512px) 100vw, 512px" /></figure></div>


<p><strong>•⁠&nbsp;</strong>&nbsp;Skincare consultations</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;Exclusive hand massage experiences</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;Discoveries from its iconic skincare portfolio</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p>Experiential Luxury Retail: Limited-Edition Rewards Await</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p>First Class Beauty isn’t just about products; it’s about the experience.</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p>Throughout August, DFS shoppers can enjoy:</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;Limited-edition travel sets</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;Gifts-with-purchase</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;Exclusive campaign rewards across participating brands</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p>Plus, for added excitement: Spend HKD/MOP 888 or above to take part in interactive in-store activations for a chance to win rewards from a multi-million-dollar prize pool.</p>



<h3 class="wp-block-heading">First Class Beauty 2026 at a Glance</h3>



<p>Campaign Period: August 1 to August 31, 2026</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p>Beauty Night Out Series</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;DFS Macau, Galaxy Macau — 1 August 2026 | 4:00 PM–6:00 PM</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;DFS Hong Kong, Causeway Bay — 21 August 2026 | 6:30 PM–8:30 PM</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p>Participating DFS Locations (Hong Kong &amp; Macau)</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p>DFS Macau</p>



<p><strong>•⁠&nbsp;</strong>&nbsp;Galaxy (Beauty)</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;MGM Cotai</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;MGM (Beauty)</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;Shoppes at Four Seasons</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;Shoppes at Londoner</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;Studio City</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;Wynn Palace (Beauty)</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p>DFS Hong Kong</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p><strong>•⁠&nbsp;</strong>&nbsp;Causeway Bay (Beauty)</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p>Ready to Run the Show?</p>



<div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div>



<p>This August, step into First Class Beauty, where luxury meets entertainment, discovery becomes personal, and your glow is truly yours to define.</p>



<div class="wp-block-buttons is-layout-flex"></div>


DFS Marks 12th Anniversary of First Class Beauty “Run the Show, Define Your Glow” (HK & Macau)

12th anniversary of first class beauty

Water Break: Immersive Kerala redefines luxury through backwater cruising, rippling highlands and serene seascapes

Romancing the Stone: Pursuit of Jade heartthrob Zhang Linghe finds emotion and polish within an analytical mind

Liquid Gold, Lyrical Liqueurs at Scented Niche: Luxury with a Splash of Imagination

Apartment of Dreams: Luxury living is no mirage at a One Oasis triplex overlooking Macau’s marvels

Tag: 12th anniversary of first class beauty

Blog Section

DFS Marks 12th Anniversary of First Class Beauty “Run the Show, Define Your Glow” (HK & Macau)