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Technology has always been the essence of fashion. At a commercial level, consumers do not pay that much attention to the meaning the clothes convey upon purchasing – unmindful that fashion and technology comes hand in hand. The fast-paced progress of technology complements fashion’s ever-evolving aesthetic and landscape. As a result, artificial intelligence is pushing its way to the forefront of the fashion industry, bringing forth a new era of garment manufacturing and sustainable production. This not only offers fresh looks and ground-breaking fabrics, but the opportunity to step forward in practicing clean, sustainable and eco-friendly living.
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-67242" src="//www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-7.png" alt="feature-smart-fashion-luxury-fashion-technology-gafencu (7)" width="466" height="600" srcset="https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-7.png 466w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-7-200x258.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-7-217x280.png 217w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-7-120x155.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-7-400x515.png 400w" sizes="(max-width: 466px) 100vw, 466px" />
Shifting Silhouettes 
Traditionally, clothes are created with the basic knowledge of hydraulics for function purposes and design, making it as much a field for technological innovation as an arena of style. Technological advances continue to underpin fashion, taking garment design and manufacturing technologies dramatically forward, to the extent that clothing can now be computerised, and computers can in turn create garments to be worn.
As new automated processes and techniques start to replace human skills, future notions of what fashion can achieve will be radically different from the current ones. Innovations such as laser-cut fabric technology, body scanning and nanotechnology with temperature-sensitive textiles, no-wash fabrics and phase-change materials (which stores and releases heat), are state-of-the-art technology that improve functionality as well as fit.
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-67243" src="//www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu.png" alt="feature-smart-fashion-luxury-fashion-technology-gafencu" width="466" height="600" srcset="https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu.png 466w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-200x258.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-217x280.png 217w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-120x155.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-400x515.png 400w" sizes="(max-width: 466px) 100vw, 466px" />
As often seen in lifestyle brands such as Nike and Lululemon, a new style of technologised clothing, also commonly known as ‘techwear’ or ‘wearables’. These are garments that are developed based on technological principles that also follow current fashion trends. With computers practically sewn into modern day garbs, clothing may be just another means of storing data in the future. Although today’s garments are conceived as individual structures, the technological interfaces that characterise these acoutrements will make fabrics a part of the global system in the future – proving fashion is more than just a façade.
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-67237" src="//www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-2.png" alt="feature-smart-fashion-luxury-fashion-technology-gafencu (2)" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-2.png 700w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-2-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-2-600x399.png 600w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-2-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-2-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-2-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-2-400x266.png 400w" sizes="(max-width: 700px) 100vw, 700px" />
The future of fashion will deliver more than a technological portal, making garments inextricably intertwined with one’s experience of wearing them. In fact, many fields of design are already exploring sustainable textile, fabcrics inspired by biomimicry is one example, allowing garments to thicken in autumn and slim down in spring – making linings and layers unnecessary. Some innovations are created with the aim of prolonging the garments’ lifespan. Forever clean fabrics and ‘sweat-proof’ shirts will transform clothing from wash-and-wear into self-cleaning or non-wash materials. As a result, seams will stop twisting out of shape and detailing will no longer fray or disintegrate, allowing clothes to look fresher for longer and giving them an extended life. Hence, well-tailored garments will continue to prevail, while throwaway chic may soon be obsolete.
Clothes Beyond Clout 
The word sustainability has been dominating the fashion industry long before the term ‘woke’ made its way into our everyday vocabulary.Whether it is re-purposing used and old materials or simply opting for a much more eco-friendly alternatives, there are many ways to make an impact that are better for the earth, while still enjoyin the aesthetic fashion allows. However, it is easier said than done as sustainability has become somewhat of a marketing ploy for some major brands.
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-67241" src="//www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-6.png" alt="feature-smart-fashion-luxury-fashion-technology-gafencu (6)" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-6.png 700w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-6-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-6-600x399.png 600w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-6-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-6-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-6-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-6-400x266.png 400w" sizes="(max-width: 700px) 100vw, 700px" />
So, what exactly does sustainable fashion ential? It means eco-friendly practices on multiple levels across the industry, referencing the approach of design, production and consumption of clothes and accessories that avoid causing little to no damage to the earth, and in turn creating an industry practice that is sustainable for the environment. In an industry not always known for its transparency, consumers may look to brands that put an emphasis on transparency in their supply chain.
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-67240" src="//www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-5.png" alt="feature-smart-fashion-luxury-fashion-technology-gafencu (5)" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-5.png 700w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-5-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-5-600x399.png 600w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-5-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-5-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-5-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-5-400x266.png 400w" sizes="(max-width: 700px) 100vw, 700px" />
A leading example is Stella McCartney. She has earned public appreciation for her epynomous label’s business model and brand DNA that put sustainability, fair trade and anti-animal cruelty at the forefront of its production and supply chain long before sustainability was a hot topic.
Never mixing sustainability with non-sustainable components, while also excludeing products made from leather, fur and PVC. In 2005, the brand collaborated with sneaker giant Adidas to create ‘Adidas by Stella McCartney,’ a collection of sustainable sneakers and activewear that pushed the boundaries of what it meant to create an open and green ethos. In 2014, the brand launched Clevercare, a five-step labelling system that provides guided information on maintaining clothes – reducing waste and making each item a timeless piece.
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-67239" src="//www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-4.png" alt="feature-smart-fashion-luxury-fashion-technology-gafencu (4)" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-4.png 700w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-4-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-4-600x399.png 600w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-4-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-4-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-4-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-4-400x266.png 400w" sizes="(max-width: 700px) 100vw, 700px" />
More than just a high-fashion designer, Vivienne Westwood is also an activist that champions eco-friendly luxury fashion. In her Fall 2022 collection, the creative team opted for eorganic cotton, recycled polyester and nylon, as well as natural fabrics, led by the motto ‘Buy less, choose well, make it last’ at its core. According to the company website, they emphasise on making clothes with greater care, promoting arts and culture, while trying to mobilise people around climate change and human rights.&nbsp;These star examples pave the way for luxury fashion to take an ethical approach and move the needle in the right direction. With room for growth, the path forward cannot be an all-or-nothing approach.
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-67235" src="//www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-600x337.jpg" alt="feature-smart-fashion-luxury-fashion-technology-gafencu 600x337" width="600" height="337" srcset="https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-600x337.jpg 600w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-600x337-200x112.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-600x337-499x280.jpg 499w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-600x337-120x67.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-600x337-500x281.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2022/07/feature-smart-fashion-luxury-fashion-technology-gafencu-600x337-400x225.jpg 400w" sizes="(max-width: 600px) 100vw, 600px" />
Fashion Forward and Onward 
On the other side of fashion’s future horizon, ‘life-cycle’ clothing is inspiring a new paradigm for fashion retail. Thrusting upcycled garments to the top of consumer goods, this practice takes old garments apart, remake them into entirely new fashion pieces that surpass their second-hand status and give them the same prestige as brand new clothings.
Fashion retail as we know it is already exploring a future in which consumers can contribute to the production cycle. No longer limited to the shelves of boutiques, consumers are taking a more active role in the creation process. As fashion companies depart from conventional retail, they are establishing fresh forums that enable brands to communicate with their consumers effectively, transforming their relationship with clothes – physically and emotionally. This reflects our ever evolving connection to fashion and technology.
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(Text: Joseff Musa)

feature-smart-fashion-luxury-fashion-technology-gafencu 600x337

Smart Fashion: Marrying luxury fashion with the latest in technology

Mindful consumership is on the rise. Eco-conscious shoppers are taking a stand by turning towards brands which engage in more ethical, responsible and sustainable practices. Recycled garments aren&#8217;t the only key to sustainability – plant-based materials, like Tencel, crafted from eucalyptus tree are making waves in the&nbsp;athleisure industry. So, if you&#8217;re a sustainability advocate and on the lookout for stylish attire to sport for your next gym session, here are five Hong Kong-based sustainable brands to support:
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<a href="//www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-caelum-greene.png"><img decoding="async" loading="lazy" class="aligncenter wp-image-60439 size-full" src="//www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-caelum-greene.png" alt="best hong kong athleisure brands to know gafencu caelum greene" width="266" height="400" srcset="https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-caelum-greene.png 266w, https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-caelum-greene-200x301.png 200w, https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-caelum-greene-186x280.png 186w, https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-caelum-greene-120x180.png 120w" sizes="(max-width: 266px) 100vw, 266px" /></a>
1. <a href="caelumgreene.com" target="_blank" rel="noopener">Caelum Greene</a> 
Perfect for daily yoga sessions or the occasional weekend barre class –&nbsp;Caelum Greene has been a prominent voice of advocacy for ethical and sustainable practices. Offering a wide selection of cosy yoga and lounge wear, while aligning every stage of its business with modern-day mindful consumerism – from the fittings of the store to the their certified environmentally-friendly brand partners –the brand aims to cut down on carbon footprint and not on style or substance.&nbsp;
The label provides products that are sustainably sourced from biodegradable, organic and natural fabrics, as well as recycled materials. Introducing rayon and model fabrics made from the plant cellulose of softwood trees, recycled polyester from repurposed plastic bottles, sustainably-grown and harvested linen, wool and responsibly-sourced organic cotton.&nbsp;
<a href="//www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-autopilot.png"><img decoding="async" loading="lazy" class="aligncenter wp-image-60438 size-full" src="//www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-autopilot.png" alt="best hong kong athleisure brands to know gafencu autopilot" width="266" height="400" srcset="https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-autopilot.png 266w, https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-autopilot-200x301.png 200w, https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-autopilot-186x280.png 186w, https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-autopilot-120x180.png 120w" sizes="(max-width: 266px) 100vw, 266px" /></a>
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2. <a href="http://autopilot.store" target="_blank" rel="noopener">Autopilot</a> 
Emphasising on fuss-free and season-less wardrobe,&nbsp;Autopilot mindfully fuses active wear with everyday attire, providing a slew of versatile performance and statement pieces. &nbsp;Ideal for a day-to-night look for dynamic boss ladies on-the-go, or for days you wish to scoot straight from the gym to office and then evening cocktails. With less-is-more philosophy, the line allows patrons to maximise their wardrobe while minimising its contents.
Recently launched, its collection uses vegan leather and Ceravida Fresh materials that are lightweight and smartly designed to&nbsp;repel odour and prevent bacterial build up, even during the most intense sweat sessions. Its ceramic and mineral complexes absorb and recycle body heat and energy to regulate temperature and push your workout to the maximum.&nbsp;
<a href="//www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-skin-of-nature.png"><img decoding="async" loading="lazy" class="aligncenter wp-image-60443 size-full" src="//www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-skin-of-nature.png" alt="best hong kong athleisure brands to know gafencu skin of nature" width="266" height="400" srcset="https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-skin-of-nature.png 266w, https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-skin-of-nature-200x301.png 200w, https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-skin-of-nature-186x280.png 186w, https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-skin-of-nature-120x180.png 120w" sizes="(max-width: 266px) 100vw, 266px" /></a>
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Also Read:&nbsp;<a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwj45fTT48byAhUYC94KHWyxAqgQFnoECAQQAQ&amp;url=https%3A%2F%2Fwww.igafencu.com%2Fr%2Ffive-local-sustainable-fashion-brands%2F&amp;usg=AOvVaw3H8KbI1cxPsfr3ElN8t3NE">Five local sustainable fashion brands to start following</a>
<a href="https://skinofnature.co/">3. Skin of Nature 
</a>Celebrating the beauty of nature is Skin of Nature, a brand that offers sustainable, versatile and, above all else, durable active wear that lasts all day. Surprisingly soft and breathable with a comfortable stretch,&nbsp;each garment is composed of 47% recycled polyester, 47% normal polyester and 6% elastane; it skips on dye — avoiding water wastage and the use of chemicals. Instead, they are knitted with coloured yarns. Cute!
Mindfully produced with advanced manufacturing technology, quick-drying fabrics from recycled materials, specifically certified recycled polyester, plastic bottles and other non-biodegradable polyethylene terephthalate (PET) materials, the brand&#8217;s patented Lucylux&nbsp;and Arte&nbsp;fabrics&nbsp;reduce waste and green house gas emissions.&nbsp;
<a href="//www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-rising-lotus.png"><img decoding="async" loading="lazy" class="aligncenter wp-image-60442 size-full" src="//www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-rising-lotus.png" alt="best hong kong athleisure brands to know gafencu rising lotus" width="266" height="400" srcset="https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-rising-lotus.png 266w, https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-rising-lotus-200x301.png 200w, https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-rising-lotus-186x280.png 186w, https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-rising-lotus-120x180.png 120w" sizes="(max-width: 266px) 100vw, 266px" /></a>
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Also Read: <a href="//www.gafencushop.com/will-lam-managing-director-of-high-fashion-international-group/">Stitching Sustainability With Innovation &#8211; Will Lam, MD, High Fashion International Group</a>
4. <a href="https://risinglotus.com/" target="_blank" rel="noopener">Rising Lotus</a> 
A brand that will make you feel good in every way is Rising Lotus. Providing a generous range of elegant patterns, colours and design that will excite any fashion forward fitness enthusiast, while giving them the peace of mind of a sustinable and eco-friendly activewear that contributes to positive impact of the fashion industry.&nbsp;
Contributing to the mindful&nbsp;practice of sustainable fashion, the&nbsp;label supports the diversity of women, of every colour, shape and style, while supporting eco-friendly practices and individual empowerment everyday. By producing atheleisure wear created from certified upcycled fabrics that re-purposes polyester from recycled plastic bottles, and presented in 100% biodegradable mailers and garment bags that can be naturally composed within 2 years in open environment.&nbsp;
<a href="//www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-alibi.png"><img decoding="async" loading="lazy" class="aligncenter wp-image-60437 size-full" src="//www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-alibi.png" alt="best hong kong athleisure brands to know gafencu alibi" width="266" height="400" srcset="https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-alibi.png 266w, https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-alibi-200x301.png 200w, https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-alibi-186x280.png 186w, https://www.gafencushop.com/wp-content/uploads/2021/08/best-hong-kong-athleisure-brands-to-know-gafencu-alibi-120x180.png 120w" sizes="(max-width: 266px) 100vw, 266px" /></a>
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<a href="https://alibithebrand.com/">5. Alibi 
</a>Innovation and fashion come together in creating this eco-friendly athleisure brand, Alibi. Offering a wide selection of sustainable active wear that fit comfortable on the skin and last longer on the shelves. With the support of SilvadurTM&#8217;s Dupont Technology that utilises silver ions&nbsp;in creating materials that prevent fabrics from developing micro-organisms – the results are anti-bacterial active wear that are gorgeously resilient and ecologically-sustainable.
Providing the ideal fashion fix and for any eco-conscious fitness fanatic, the brand&#8217;s collections offer a comfortable yet water-resistant, durable but lightweight and breathable stretchy workout attire.&nbsp;
Also Read:&nbsp;<a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwj45fTT48byAhUYC94KHWyxAqgQFnoECAUQAQ&amp;url=https%3A%2F%2Fwww.igafencu.com%2Fr%2Fsustainable-fashion-quiz%2F&amp;usg=AOvVaw2pHgzWGeKiaTO3JCyhCusV">Sustainable Fashion Quiz: How eco-friendly is your wardrobe?</a>

best hong kong athleisure brands to know gafencu

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Smart Fashion: Marrying luxury fashion with the latest in technology

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Eco Warrior: EcoDrive co-founder Yolanda Choy is on a crusade against single-use plastics