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<video class="wp-video-shortcode" id="video-40233-1" width="640" height="360" autoplay="1" preload="metadata" controls="controls"><source type="video/mp4" src="https://www.igafencu.com/video/1811/Oct12_Tassels.mp4?_=1" /><a href="https://www.igafencu.com/video/1811/Oct12_Tassels.mp4">https://www.igafencu.com/video/1811/Oct12_Tassels.mp4</a></video></div>
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 
Renowned British shoemaker Edward Green recently celebrated the 12th anniversary of its partnership with Tassels, Hong Kong&#8217;s leading leather accessories expert, with an exclusive trunk show at the Tassels Landmark Store. We spoke with Michael Howard, Retail Stores Manager for Edward Green, to find out more about the luxury marque&#8217;s 128-year legacy of producing classic English footwear, its relationship with <a href="http://www.tassels.com.hk/">Tassels</a>, and embracing Asia&#8217;s burgeoning population of fine shoe aficionados.
<figure id="attachment_40234" aria-describedby="caption-attachment-40234" style="width: 700px" class="wp-caption aligncenter"><img decoding="async" loading="lazy" class="wp-image-40234 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/10/Michael-Howard-Retail-Stores-Manager-for-Edward-Green.jpg" alt="Michael Howard, Retail Stores Manager for Edward Green" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/10/Michael-Howard-Retail-Stores-Manager-for-Edward-Green.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/10/Michael-Howard-Retail-Stores-Manager-for-Edward-Green-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/10/Michael-Howard-Retail-Stores-Manager-for-Edward-Green-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/10/Michael-Howard-Retail-Stores-Manager-for-Edward-Green-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/10/Michael-Howard-Retail-Stores-Manager-for-Edward-Green-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/10/Michael-Howard-Retail-Stores-Manager-for-Edward-Green-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/10/Michael-Howard-Retail-Stores-Manager-for-Edward-Green-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" /><figcaption id="caption-attachment-40234" class="wp-caption-text">Michael Howard, Edward Green Retail Stores Manager, at the Tassels Landmark Store</figcaption></figure>
Tell us a little bit about Edward Green. 
Edward Green is a quintessentially British shoemaker that was first founded in 1890, so it&#8217;s got a long history of producing top-quality leather shoes in the classic British style. The ethos of our company is to create the best possible shoe using the finest materials that we can find.
<img decoding="async" loading="lazy" class="aligncenter wp-image-40237 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/10/Edward-Green-offers-modern-interpretations-of-classic-British-leather-shoes.jpg" alt="Edward Green offers modern interpretations of classic British leather shoes" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/10/Edward-Green-offers-modern-interpretations-of-classic-British-leather-shoes.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/10/Edward-Green-offers-modern-interpretations-of-classic-British-leather-shoes-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/10/Edward-Green-offers-modern-interpretations-of-classic-British-leather-shoes-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/10/Edward-Green-offers-modern-interpretations-of-classic-British-leather-shoes-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/10/Edward-Green-offers-modern-interpretations-of-classic-British-leather-shoes-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/10/Edward-Green-offers-modern-interpretations-of-classic-British-leather-shoes-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/10/Edward-Green-offers-modern-interpretations-of-classic-British-leather-shoes-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
What sets Edward Green apart from other shoemakers?
Longevity and durability are the hallmarks of our designs, so much so that we&#8217;ve even made shoes for the British Army. We stay true to the tenets of traditional British shoemaking. For example, where Italians aim for a more sartorial style with slimmer fits and lighter construction, we focus on more robust designs elements, such as Goodyear welted soles where an added welt is stitched into the outsoles to make it wholly waterproof.
<img decoding="async" loading="lazy" class="aligncenter wp-image-40238 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/10/Formal-designs-by-Edward-Green-are-popular-in-Asia.jpg" alt="Formal designs by Edward Green are popular in Asia" width="466" height="700" srcset="https://www.gafencushop.com/wp-content/uploads/2018/10/Formal-designs-by-Edward-Green-are-popular-in-Asia.jpg 466w, https://www.gafencushop.com/wp-content/uploads/2018/10/Formal-designs-by-Edward-Green-are-popular-in-Asia-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/10/Formal-designs-by-Edward-Green-are-popular-in-Asia-186x280.jpg 186w, https://www.gafencushop.com/wp-content/uploads/2018/10/Formal-designs-by-Edward-Green-are-popular-in-Asia-120x180.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/10/Formal-designs-by-Edward-Green-are-popular-in-Asia-400x601.jpg 400w" sizes="(max-width: 466px) 100vw, 466px" />
How did your partnership with Tassels come about?
Our relationship with Tassels came about because we were looking for a partner who understands and shares our commitment to delivering the best-quality leather shoes. In the 12 years that we&#8217;ve worked together, we&#8217;ve built up a really strong partnership, and they&#8217;ve helped establish our brand in Hong Kong, and within other Asian markets like Japan and South Korea. In fact, this association has proved so fruitful that Edward Green has even designed special styles such as anniversary editions exclusively for Tassels.
<img decoding="async" loading="lazy" class="aligncenter wp-image-40235 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/10/Sturdy-Edward-Green-boots.jpg" alt="Sturdy Edward Green boots" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/10/Sturdy-Edward-Green-boots.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/10/Sturdy-Edward-Green-boots-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/10/Sturdy-Edward-Green-boots-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/10/Sturdy-Edward-Green-boots-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/10/Sturdy-Edward-Green-boots-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/10/Sturdy-Edward-Green-boots-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/10/Sturdy-Edward-Green-boots-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
What do you think are the biggest differences in taste between Asia and Europe?
In Europe, there&#8217;s a trend towards the casual at the moment, which we&#8217;ve adapted to by introducing aspects like rubber shoes to lend a sporty, laid-back element. In Asia, though, the market is more geared towards traditional designs with leather soles. Here we see Edward Green&#8217;s classic British designs like the Chelsea, the Belgravia and the Picadilly as among the top favourites.
But even here, tastes are definitely changing. These days, it&#8217;s more about soft tailoring and lighter leather. To respond to this, we&#8217;ve introduced shoes with softer, more supple leather like the Utah and the Delapre from France and incorporated them into our new collections.
Thank you. 
Interview by: Tenzing Thondup
&nbsp;

Edward Green: Classic English shoes for the modern gentleman

To celebrate the 12th anniversary of its long and fruitful partnership with British luxury shoemaker Edward Green, and&nbsp;<a href="http://www.tassels.com.hk/index.php">Tassels</a> – Hong Kong&#8217;s ultimate destination for world-class men&#8217;s footwear – is hosting an exclusive Trunk Show at its Landmark store this weekend (12-13 Oct).
<img decoding="async" loading="lazy" class="aligncenter wp-image-39822 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/10/Tassels-will-host-the-Edward-Green-Trunk-Show-2018-at-its-Landmark-Store.jpg" alt="Tassels will host the Edward Green Trunk Show 2018 at its Landmark Store" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/10/Tassels-will-host-the-Edward-Green-Trunk-Show-2018-at-its-Landmark-Store.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/10/Tassels-will-host-the-Edward-Green-Trunk-Show-2018-at-its-Landmark-Store-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/10/Tassels-will-host-the-Edward-Green-Trunk-Show-2018-at-its-Landmark-Store-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/10/Tassels-will-host-the-Edward-Green-Trunk-Show-2018-at-its-Landmark-Store-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/10/Tassels-will-host-the-Edward-Green-Trunk-Show-2018-at-its-Landmark-Store-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/10/Tassels-will-host-the-Edward-Green-Trunk-Show-2018-at-its-Landmark-Store-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/10/Tassels-will-host-the-Edward-Green-Trunk-Show-2018-at-its-Landmark-Store-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
First founded way back in 1890, Edward Green embodies the timeless tradition and elegance of fine British shoemaking. Each pair of luxury leather shoes is painstakingly handmade to ensure precision craftsmanship and chic elegance blend perfectly with utmost comfort.
The two-day Trunk Show will allow the city&#8217;s debonair men-about-town the chance to peruse Edward Green&#8217;s creations. As a special offer, made-to-order surcharges will be waived on any order of custom-fitted shoes, while each pair of ready-to-wear footwear will get you a complimentary shoe tree. Visitors will also be treated to a free wine tasting – including a carefully-curated selection of vintages that boast extraordinary leather notes – courtesy of WineWorld Xplorer.
<img decoding="async" loading="lazy" class="aligncenter wp-image-39821 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/10/Check-out-the-Edward-Green-Trunk-Show-at-Tassels-Landmark-this-weekend.jpg" alt="Check out the Edward Green Trunk Show at Tassels Landmark this weekend" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/10/Check-out-the-Edward-Green-Trunk-Show-at-Tassels-Landmark-this-weekend.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/10/Check-out-the-Edward-Green-Trunk-Show-at-Tassels-Landmark-this-weekend-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/10/Check-out-the-Edward-Green-Trunk-Show-at-Tassels-Landmark-this-weekend-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/10/Check-out-the-Edward-Green-Trunk-Show-at-Tassels-Landmark-this-weekend-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/10/Check-out-the-Edward-Green-Trunk-Show-at-Tassels-Landmark-this-weekend-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/10/Check-out-the-Edward-Green-Trunk-Show-at-Tassels-Landmark-this-weekend-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/10/Check-out-the-Edward-Green-Trunk-Show-at-Tassels-Landmark-this-weekend-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
Edward Green HK Trunk Show 2018 
Venue: Tassels Landmark, Shop B64-65, The Landmark, Central 
Date: 12 – 13 Oct, 2018

Exclusive Edward Green trunk show at Tassels Landmark this weekend

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Nothing completes a gentleman’s attire like a pair of good shoes. And when it comes to investing in high-quality leather shoes, Tassels and Edward Green, two of England’s most prestigious and historical shoe brands, are anyone’s safest bets.
So when the two iconic brands came together to host the Edward Green Trunk Show at the Tassels showroom at Landmark recently, high footfalls were inevitable.
Fredrik Blindheim of Edward Green specially flew in from the brand’s UK headquarters to give guests a sneak preview of what to expect next season, and also advised those looking for a pair of bespoke Edward Green shoes.
Dating back to the 1890s, Edward Green is known for finest-quality leather and hand stitches (where necessary). Neither too bulky nor too slick, the brand’s shoes are ideal for someone who wants the best combination of comfort and sophistication.

Shoetime: British shoemaker, Edward Green, hosts trunk show at Tassels showroom

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For shoe lovers, things couldn’t be better! Two of England’s most prestigious and historical shoe brands are coming together for an exclusive event in Hong Kong. 
Edward Green, a brand that dates back to 1890s, will hold a trunk show at the Tassels showroom at Landmark on 15 and 16 September. 
Fredrik Blindheim of Edward Green will flow in from the brand’s UK headquarters to give guests a sneak preview of what to expect next season, and will also provide guidance to those seeking to have their own bespoke Edward Green shoes. 
Edward Green’s expertise lies in creating shoes that are neither too bulky nor too slick. Using the finest-quality leather and hand stitches (where necessary), the brand makes the ideal gentleman’s shoes, at once discreet, elegant and comfortable. 
Those with a penchant for sophisticated footwear can grab this opportunity to interact with Fredrik and get to know more about the design ethos of the brand.

Tag: edward green

Edward Green: Classic English shoes for the modern gentleman

Exclusive Edward Green trunk show at Tassels Landmark this weekend

Shoetime: British shoemaker, Edward Green, hosts trunk show at Tassels showroom

Iconic London shoemaker, Edward Green, to host trunk show in Hong Kong

Tag: edward green

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Edward Green: Classic English shoes for the modern gentleman

Exclusive Edward Green trunk show at Tassels Landmark this weekend

Shoetime: British shoemaker, Edward Green, hosts trunk show at Tassels showroom

Iconic London shoemaker, Edward Green, to host trunk show in Hong Kong