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Hong Kong International Optical Fair 2024

Hong Kong International Optical Fair

<img decoding="async" loading="lazy" class="aligncenter wp-image-70218 size-full" src="//www.gafencushop.com/wp-content/uploads/2023/03/optician-helping-african-american-girl-choosing-sp-2023-02-07-21-50-15-utc-e1678256677138.jpg" alt="lenses" width="768" height="432" srcset="https://www.gafencushop.com/wp-content/uploads/2023/03/optician-helping-african-american-girl-choosing-sp-2023-02-07-21-50-15-utc-e1678256677138.jpg 768w, https://www.gafencushop.com/wp-content/uploads/2023/03/optician-helping-african-american-girl-choosing-sp-2023-02-07-21-50-15-utc-e1678256677138-200x113.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2023/03/optician-helping-african-american-girl-choosing-sp-2023-02-07-21-50-15-utc-e1678256677138-600x338.jpg 600w" sizes="(max-width: 768px) 100vw, 768px" />
Some people are naturally blessed with perfect vision, but others need to opt for prescription eyeglasses or contacts to see clearly. Whatever your optical problem may be – farsightedness, nearsightedness or astigmatism – there are a couple of different types of lenses to choose from depending on your convenience.
<h5>Also Read:&nbsp;<a href="//www.gafencushop.com/bespoke-eyewear-specialists-technology-style-design-hongkong/" target="_blank" rel="noopener">These eyewear specialists go beyond vision with new tech, premium materials and modern designs</a></h5>
High index 
Lenses function by bending light, and the amount of light a lens can bend is referred to as the refractive index in ophthalmology terms. High-index lenses have a high refractive index, so they bend more light than any other type of lens. As a result, high-index lenses are much thinner and are a perfect option for people who have to wear glasses with high prescriptions.
Progressive 
Best suited for eye complications that come from ageing, progressive lenses are embedded with more than one prescription. That way if a person has trouble seeing a distant object and a nearby object clearly, they only need to use progressive ones. Given that they don’t have any lines, it makes it easier for the eyes to adjust from one prescription to another easily.
<img decoding="async" loading="lazy" class="aligncenter wp-image-70222 size-full" src="//www.gafencushop.com/wp-content/uploads/2023/03/glasses-for-vision-2021-09-02-02-47-01-utc-1-e1678256892703.jpg" alt="lenses" width="768" height="446" srcset="https://www.gafencushop.com/wp-content/uploads/2023/03/glasses-for-vision-2021-09-02-02-47-01-utc-1-e1678256892703.jpg 768w, https://www.gafencushop.com/wp-content/uploads/2023/03/glasses-for-vision-2021-09-02-02-47-01-utc-1-e1678256892703-200x116.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2023/03/glasses-for-vision-2021-09-02-02-47-01-utc-1-e1678256892703-600x348.jpg 600w" sizes="(max-width: 768px) 100vw, 768px" />
Transitions or Photochromic 
As the name suggests, transition lenses change colour depending on the exposure to light. While they are generally clear inside a room, they become darker when they come in contact with sunlight or UV light. In other words, they double as sunglasses as they guarantee protection against UVA and UVB radiations. Photochromic options are preferential for those who have vision problems that require them to wear glasses all the time.
<h5>Also Read:&nbsp;<a href="//www.gafencushop.com/shades/" target="_blank" rel="noopener">Shade Season: Sunglasses for every occasion</a></h5>
Aspheric 
Most types have a slight bulge on the centre portion, and this is particularly noticeable for people who have spectacles prescribed for plus power. Aspheric, on the other hand, are designed to be flat throughout the surface thus making the lens thinner. This is beneficial when picking frames because, unlike thick lenses that require full frames for support, thin lenses can be supported by half-frame and frameless glasses too.
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-70220" src="//www.gafencushop.com/wp-content/uploads/2023/03/wooden-dummy-with-eyeglasses-in-hands-mannequin-p-2022-11-17-16-09-08-utc-e1678257031187.jpg" alt="lenses" width="768" height="464" srcset="https://www.gafencushop.com/wp-content/uploads/2023/03/wooden-dummy-with-eyeglasses-in-hands-mannequin-p-2022-11-17-16-09-08-utc-e1678257031187.jpg 768w, https://www.gafencushop.com/wp-content/uploads/2023/03/wooden-dummy-with-eyeglasses-in-hands-mannequin-p-2022-11-17-16-09-08-utc-e1678257031187-200x121.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2023/03/wooden-dummy-with-eyeglasses-in-hands-mannequin-p-2022-11-17-16-09-08-utc-e1678257031187-600x363.jpg 600w" sizes="(max-width: 768px) 100vw, 768px" />
Polycarbonate 
Out of all the variations, polycarbonate ones are the easiest to maintain because they are robust in structure and have such high impact resistance, so people do not have to worry too much about accidentally dropping their glasses. Polycarbonate spectacles don’t weigh much and are usually recommended for children as they are also comfortable to wear.

The Six Types of Lenses You Should Know Before Buying Eyeglasses

bespoke-eyewear-specialists-technology-style-design-hongkong-600x337

These eyewear specialists go beyond vision with new tech, premium materials and modern designs

<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-43020" src="//www.gafencushop.com/wp-content/uploads/2019/02/mulberry2.jpg" alt="mulberry " width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2019/02/mulberry2.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2019/02/mulberry2-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2019/02/mulberry2-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2019/02/mulberry2-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2019/02/mulberry2-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2019/02/mulberry2-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2019/02/mulberry2-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
British luxury lifestyle brand&nbsp;Mulberry&#8216;s future is seemingly so bright that they have added sunglasses to their 2019 accessories line-up.&nbsp;The British fashion house has partnered up with Italian eyewear company, <a href="http://www.derigo.com/eng/">De Rigo Vision</a>&nbsp;to launch its first-ever eyewear collection for this Spring/Summer season. A shining partnership indeed, as De Rigo Vision has collaborated with luxury brands such as Carolina Herrara, Chopard and Furla in the past.
<figure id="attachment_43016" aria-describedby="caption-attachment-43016" style="width: 700px" class="wp-caption aligncenter"><img decoding="async" loading="lazy" class="size-full wp-image-43016" src="//www.gafencushop.com/wp-content/uploads/2019/02/Mulberry-Emma-Sunglasses.jpg" alt="Mulberry" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2019/02/Mulberry-Emma-Sunglasses.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2019/02/Mulberry-Emma-Sunglasses-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2019/02/Mulberry-Emma-Sunglasses-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2019/02/Mulberry-Emma-Sunglasses-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2019/02/Mulberry-Emma-Sunglasses-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2019/02/Mulberry-Emma-Sunglasses-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2019/02/Mulberry-Emma-Sunglasses-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" /><figcaption id="caption-attachment-43016" class="wp-caption-text">Emma Sunglasses</figcaption></figure>
The stylish frames have been designed by Mulberry&#8216;s design team, and have been led by Creative Director Johnny Coca. By expanding its accessories line, the British brand hopes to expand its image as an important contender in the lifestyle game.&nbsp;
<figure id="attachment_43023" aria-describedby="caption-attachment-43023" style="width: 700px" class="wp-caption aligncenter"><img decoding="async" loading="lazy" class="size-full wp-image-43023" src="//www.gafencushop.com/wp-content/uploads/2019/02/Untitled-1-1.jpg" alt="Mulberry" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2019/02/Untitled-1-1.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2019/02/Untitled-1-1-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2019/02/Untitled-1-1-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2019/02/Untitled-1-1-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2019/02/Untitled-1-1-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2019/02/Untitled-1-1-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2019/02/Untitled-1-1-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" /><figcaption id="caption-attachment-43023" class="wp-caption-text">Lenny Sunglasses</figcaption></figure>
When asked where his inspiration for the line comes from, Coca told reporters, &#8220;collecting and designing sunglasses is one of my personal passions, so it has been a pleasure for me to develop them as a new key category for Mulberry.&#8221;
<figure id="attachment_43022" aria-describedby="caption-attachment-43022" style="width: 700px" class="wp-caption aligncenter"><img decoding="async" loading="lazy" class="size-full wp-image-43022" src="//www.gafencushop.com/wp-content/uploads/2019/02/Untitled-2-1.jpg" alt="Mulberry" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2019/02/Untitled-2-1.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2019/02/Untitled-2-1-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2019/02/Untitled-2-1-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2019/02/Untitled-2-1-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2019/02/Untitled-2-1-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2019/02/Untitled-2-1-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2019/02/Untitled-2-1-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" /><figcaption id="caption-attachment-43022" class="wp-caption-text">Enyd Sunglasses</figcaption></figure>
Inspired by the likes of iconic British celebrities such as Kate Moss and John Lennon, the line features 20 different pairs in 8 different styles. Those looking for chunky styles will be drawn to the Kate, Emma, Charlotte and Gian. Meanwhile, the Tony and Lenny frames provide more minimalist and lightweight shapes. The&nbsp;Enyd, meanwhile, combines the best of both worlds by fusing together the maximalist framework with a touch of the metal.

Summer Sunnies: Mulberry adds sunglasses to the brand’s line

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
<div style="width: 640px;" class="wp-video">
<video class="wp-video-shortcode" id="video-35844-1" width="640" height="360" autoplay="1" preload="metadata" controls="controls"><source type="video/mp4" src="https://www.igafencu.com/video/1804/1804_GMHK_Charmant.mp4?_=1" /><a href="https://www.igafencu.com/video/1804/1804_GMHK_Charmant.mp4">https://www.igafencu.com/video/1804/1804_GMHK_Charmant.mp4</a></video></div>
Charmant Group – pioneers in the optical industry for 60 years – has just launched new eyewear models for men and women.&nbsp;The Premium Collection Lineart Charmant is a celebration of design and technology, which follows the highest standards in frame design and quality. All frame temples are made of Excellence Titanium and are light with filigree patterns.&nbsp;
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-34295" src="//www.gafencushop.com/wp-content/uploads/2018/03/700x466charmant-lineart_opt.jpg" alt="" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmant-lineart_opt.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmant-lineart_opt-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmant-lineart_opt-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmant-lineart_opt-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmant-lineart_opt-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmant-lineart_opt-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmant-lineart_opt-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
Vivace, the latest design line from Lineart Charmant, is particularly suited for ladies who believe in elegant understatement. The two models, XL2119 VIVACE and XL2120 VIVACE – one rimless, the other with half-rim – are both designed to suit and enhance any face type.
<img decoding="async" loading="lazy" class="aligncenter wp-image-34300 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/03/700x466charmantZ_opt.jpg" alt="" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmantZ_opt.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmantZ_opt-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmantZ_opt-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmantZ_opt-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmantZ_opt-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmantZ_opt-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmantZ_opt-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
Charmant Z, the menswear range, is equally eye-catching. Made for men who are looking for that little bit extra high-tech, the line is both beautiful and functional. All frames are made of highest-quality Japanese titanium, rendering them light and almost unbreakable at the same time. Watch out for the Spring/Summer collection that consists of four new models: ZT19857, ZT19858, ZT19859 and ZT19861.
Here’s looking at the next-generation of eyewear!
Official website: 
<a href="http://www.charmant.com.hk/index.html">http://www.charmant.com.hk/index.html 
</a><a href="http://www.lineart-charmant.com/en/">http://www.lineart-charmant.com/en/</a>

For your eyes only: Charmant launches elegant eyewear with eye-catching style

<img decoding="async" loading="lazy" class="aligncenter wp-image-34295 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/03/700x466charmant-lineart_opt.jpg" alt="" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmant-lineart_opt.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmant-lineart_opt-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmant-lineart_opt-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmant-lineart_opt-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmant-lineart_opt-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmant-lineart_opt-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmant-lineart_opt-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
Charmant Group – pioneers in the optical industry for 60 years – has just launched new eyewear models for men and women.
The Premium Collection Lineart Charmant is a celebration of design and technology, which follows the highest standards in frame design and quality. All frame temples are made of Excellence Titanium and are light with filigree patterns. Vivace, the latest design line from Lineart Charmant, is particularly suited for ladies who believe in elegant understatement. The two models, XL2119 VIVACE and XL2120 VIVACE – one rimless, the other with half-rim – are both designed to suit and enhance any face type.
<img decoding="async" loading="lazy" class="aligncenter wp-image-34300 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/03/700x466charmantZ_opt.jpg" alt="" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmantZ_opt.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmantZ_opt-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmantZ_opt-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmantZ_opt-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmantZ_opt-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmantZ_opt-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/03/700x466charmantZ_opt-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
Charmant Z, the menswear range, is equally eye-catching. Made for men who are looking for that little bit extra high-tech, the line is both beautiful and functional. All frames are made of highest-quality Japanese titanium, rendering them light and almost unbreakable at the same time. Watch out for the Spring/Summer collection that consists of four new models: ZT19857, ZT19858, ZT19859 and ZT19861.
Here’s looking at the next-generation of eyewear!
Official website: 
<a href="http://www.charmant.com.hk/index.html">http://www.charmant.com.hk/index.html 
</a><a href="http://www.lineart-charmant.com/en/">http://www.lineart-charmant.com/en/</a>

<img decoding="async" loading="lazy" class="aligncenter wp-image-29728 size-full" src="//www.gafencushop.com/wp-content/uploads/2017/11/900x600-glasses.jpg" alt="" width="900" height="600" srcset="https://www.gafencushop.com/wp-content/uploads/2017/11/900x600-glasses.jpg 900w, https://www.gafencushop.com/wp-content/uploads/2017/11/900x600-glasses-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2017/11/900x600-glasses-800x533.jpg 800w, https://www.gafencushop.com/wp-content/uploads/2017/11/900x600-glasses-420x280.jpg 420w, https://www.gafencushop.com/wp-content/uploads/2017/11/900x600-glasses-768x512.jpg 768w, https://www.gafencushop.com/wp-content/uploads/2017/11/900x600-glasses-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2017/11/900x600-glasses-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2017/11/900x600-glasses-400x267.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2017/11/900x600-glasses-600x400.jpg 600w" sizes="(max-width: 900px) 100vw, 900px" />
Charmant Group, a pioneer in the optical industry for over 60 years, has just launched a new collection of premium spectacles range titled ‘Sonata’. Following the highest standards in frame-making technology, the new collection is a perfect blend of style and comfort.
Made from Excellence Titan, the frames are super-light and versatile, making them comfortable to wear and suitable for chic designs.
Add to that the three-dimensional temple design, the hexagonal connecting pieces, the ‘on trend’ colours, and you have eyewear that makes nerdy look cool!
Check out the complete range of Sonata glasses&nbsp;<a href="http://www.lineart-charmant.com/en/collection">here.</a>

Eye-fi: Line Art Charmant releases premium eyewear suitable for all occasions

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&nbsp;
When brothers Christophe and John Kozma – one an optician, another a technologist – came together to create Swiss eye wear brand, Von Arkel, they literally brought on-board the best of both worlds – unique design combined with great technology.
The name itself is homage to Anton Eduard van Arkel, the inventor of one of the strongest metals on the planet, titanium. This very same metal is used in Von Arkel glasses today.
Their flagship models Calibre 8.0 and Calibre 9.0, which were officially launched this week, are both great lookers as well as incredibly strong. The key feature is the one-of-its-kind hinge, that is easy to assemble and completely wear-and-tear-free. Its jewellery finishing also makes it quite glamourous while being 100% functional.
Calibre 9.0 is a particularly special eye gear with just two parts. Without screws, rivets, solderings, etc., it is as seamless as it is sleek.

Von Arkel eye wear: Complex technology, simple choice

<img decoding="async" class="ngg_displayed_gallery mceItem" src="//www.gafencushop.com/nextgen-attach_to_post/preview/id--18602" data-mce-placeholder="1" />
Philippe Vergez is co-founder of Philippe V, a Hong Kong-based jewellery, eyewear and accessories brand. 
With its edgy style and rebellious motifs, the brand embraces ‘anarchist values.’
Items are available for both men and women, and the collection includes skull-shaped rings, rebellious t-shirts and studded sunglasses, to name but a few.
Vergez, originally from France, teamed up with long-time friend Thierry Halbroth to create the brand in Hong Kong.
In their own words: “Philippe V values individuality and encourages it through stylish rock’n’roll and rebellious icons, designed for the 21st century. Similar to a members-only club, the brand aims to unite like-minded individuals by giving them a sense of belonging and letting them express their nonconforming entity through historical iconography – like the skull or the fleur de lys.”
Gafencu met with Vergez at his Hung Hom studio to discuss his work and latest eyewear collection.  
The brand you previously designed for, Jee Vice, was quite popular among celebrities. Is Philippe V experiencing similar success among A-listers?
This brand is pretty new so we are working on product placement in movies, and some celebrities like Amber Heard are already wearing our products. Brad Pitt has just received his order.
In the past, the brand I was designing for, Jee Vice, was very popular in Hollywood. It was the most popular brand at that time so we were featured in a lot of movies, and a lot of stars were wearing our glasses, like Sarah Jessica Parker, Jennifer Lopez, Rihanna, Anne Hathaway, Katherine Heigl, Amber Heard and many more.
We were the only brand of sunglasses that Anna Wintour wore, apart from Chanel. But that was another life, another brand. I’m starting a new story, but we are looking to do something similar to what we did in the past.
Your jewellery and eyewear designs often feature two symbols – the fleur de lys and skulls. What’s the significance of these symbols?
Our logo is the fleur de lys (lily flower), which has been in my family since the 13th century – not because of nobility or royalty or whatever. The story is even nicer than that. 
My family came from a small village in the Pyrenees, the mountains between France and Spain, called Aspin en Lavedan. From that plateau you could see if someone was coming, maybe three hours before they physically arrived. So they warned the next valley, and from valley to valley everybody knew that someone was coming.
My last name is Vergez, and there were about 53 families named Vergez in that area, so to differentiate them they attached the name of the closest mountain, valley or river. Since my family was looking towards France, we were called Vergez-France, and since we were surveying the Kingdom of France and the lily was the kingdom’s symbol, that’s why I chose it as the company’s logo.
It’s also an important symbol worldwide because it’s the symbol of the holy trinity. The lily flower is to the Occident what the lotus is to the Orient.
As for the skull, I’ve always liked skulls but I wanted to make it different. The lily is a little different from a normal lis because the three petals are free; normally there’s a ring holding the three petals, but I wanted it to symbolise freedom. With the skull, I wanted it to have a modern twist, so the skull is multi-faceted. Skulls remind us of the past and the people who have left us and the lessons we learnt from them.
What type of client do you market your products towards?
We don’t market based on demographics. It’s more about a sense of belonging – people who like what we do and the values that we promote. We don’t really sell the product. We sell those values. I like to make a design that has a story behind it. I don’t make things just for people to buy. I design to touch people’s hearts.
Where are you from, and what brought you to Hong Kong?
I’m from a small city in the Basque country called Biarritz on the shore of the Atlantic Ocean and at the foot of the Pyrenees mountains. Nowadays, we’re not Spanish, we’re not French – we are Basque. That’s very much a strong identity for us, and it’s part of my heritage. It’s a very nice city with beautiful waves. It’s like a European California, and it’s a surf city.
After the Jee Vice adventure, I lived in the US for some time, then came back to France before moving to Hong Kong to develop the design centre of a French company. I worked shortly after that for a Danish fashion brand and soon decided to launch my own venture together with long-time friend Thierry Halbroth. I worked three years on the development and design, and Thierry supported the efforts and wrote the story and marketing strategy.
We could have based the brand in France but the economy there is pretty dramatic at the moment. The French tax and social system makes it difficult to run a business and launch a brand, It is easier to make things happen in Hong Kong. And the second reason is that I like it here – except in the summer! Too hot and humid.
What are some of the highlights of your newest collection of eyewear and sunglasses?
Apart from the design, the highlights would be the fit and the quality – both the quality of the manufacturing and the quality of the lenses that are developed together with Essilor, which is the number one company in the world in terms of optical quality.
And once again, I don’t design to make a product. I design for people. I want people to feel good, look good and take pride in wearing the product. When they try these sunglasses, they say, ‘Wow, it fits well. It’s light and it’s comfortable.’ That really makes a difference.
For more information on Philippe V, visit <a href="http://www.philippev.com" target="_blank">www.philippev.com</a>
Text Emily Petsko

Tag: eyewear

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