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<img decoding="async" loading="lazy" class="aligncenter wp-image-34968 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/04/700x466copy.jpg" alt="Top 5 skiwear brands" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/04/700x466copy.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466copy-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466copy-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466copy-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466copy-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466copy-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466copy-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
Are you planning your next ski trip and want to look cool on the slopes, while remaining as snug as a rug? No problem. Check out our roundup of the top 5 skiwear brands for professionals and enthusiasts alike.
The North Face
<img decoding="async" loading="lazy" class="aligncenter wp-image-34965 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/04/466x700-The-North-Face.jpg" alt="Top 5 Skiwear Brands " width="466" height="700" srcset="https://www.gafencushop.com/wp-content/uploads/2018/04/466x700-The-North-Face.jpg 466w, https://www.gafencushop.com/wp-content/uploads/2018/04/466x700-The-North-Face-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/04/466x700-The-North-Face-186x280.jpg 186w, https://www.gafencushop.com/wp-content/uploads/2018/04/466x700-The-North-Face-120x180.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/04/466x700-The-North-Face-400x601.jpg 400w" sizes="(max-width: 466px) 100vw, 466px" />
<a href="https://thenorthface.com.hk/" target="_blank" rel="noopener">The North Face</a> has been designing mountaineering gear for more than 50 years. Transitioning from mountaineering to skiing, the brand is now a favourite on ski slopes and hinterlands. Best-selling products include the waterproof-breathable jackets and pants, worn by professionals such including Angel Collinson. Known for consistently pushing the limits of innovation and design, The North face is committed to producing only the best in comfort and design.
Columbia Sportswear
<img decoding="async" loading="lazy" class="aligncenter wp-image-34966 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/04/700x466-Columbia-Sportswear.jpg" alt="Top 5 Skiwear Brands" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Columbia-Sportswear.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Columbia-Sportswear-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Columbia-Sportswear-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Columbia-Sportswear-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Columbia-Sportswear-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Columbia-Sportswear-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Columbia-Sportswear-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
Founded in 1983 in Portland, Oregon, <a href="https://www.columbiasportswear.hk/activity?utm_source=Google&amp;utm_medium=cpc" target="_blank" rel="noopener">Columbia Sportswear Company</a> was originally created for producing equipment for Pacific Northwesterners. Today, the worldwide brand is famed for its simple but effective apparel and footwear, keeping you dry and protected, no matter the weather.
If you want to get the best bang for your buck, Columbia is your go to!
Patagonia
<img decoding="async" loading="lazy" class="aligncenter wp-image-34969 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/04/700x466-Patagonia.jpg" alt="Top 5 skiwear brands" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Patagonia.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Patagonia-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Patagonia-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Patagonia-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Patagonia-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Patagonia-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Patagonia-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
While this company started small, designing tools for climbers and alpinism remains their ultimate goal. As skiing has become more popular, the brand have moved into the sport, engineering and manufacturing, even having their products tested by top athletes in the most extreme conditions on the planet. With years of experience in developing top quality products, you can rest assured that&nbsp;<a href="http://www.patagonia.com">Patagonia</a>&nbsp;will provide you with all the classic essentials for skiwear shoppers.&nbsp;
Mountain Hardwear
<img decoding="async" loading="lazy" class="aligncenter wp-image-34971 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/04/700x466-Mountain-Hardware2.jpg" alt="Top 5 skiwear brands" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Mountain-Hardware2.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Mountain-Hardware2-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Mountain-Hardware2-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Mountain-Hardware2-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Mountain-Hardware2-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Mountain-Hardware2-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/04/700x466-Mountain-Hardware2-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
Founded in 1993, <a href="https://www.mountainhardwear.com/" target="_blank" rel="noopener">Mountain Hardwear</a> believe that everyone who enjoys the outdoors deserve the best apparel and equipment. Ski mountaineers swear by the brand’s cutting edge outerwear, tents and sleeping bags. The classic snow pants offer dry protection and lightweight warmth while the utility pants feature zippered pockets and inner-thigh vents. To enjoy winter to its fullest, the comfort of Mountain Hardwear won’t let you down.
Fera
<img decoding="async" loading="lazy" class="aligncenter wp-image-34970 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/04/466x700-Fera.jpg" alt="Top 5 skiwear brands " width="466" height="700" srcset="https://www.gafencushop.com/wp-content/uploads/2018/04/466x700-Fera.jpg 466w, https://www.gafencushop.com/wp-content/uploads/2018/04/466x700-Fera-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/04/466x700-Fera-186x280.jpg 186w, https://www.gafencushop.com/wp-content/uploads/2018/04/466x700-Fera-120x180.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/04/466x700-Fera-400x601.jpg 400w" sizes="(max-width: 466px) 100vw, 466px" />
We think <a href="https://www.ferastyle.com/">Fera</a> is one of the best skiwear brands for women today.&nbsp; Popular for their best value jackets, pants and sweaters, Fera products are perfect for ski and snow. The brand aims to create quality winter wear for women who like to look stylish on the slopes. Focusing on fit while maximising comfort and performance, Fera will have you feeling as confident as ever. To find out more about this exciting brand, check out our <a href="//www.gafencushop.com/patty-tung-fera-skiwear/" target="_blank" rel="noopener">exclusive interview</a> with Patty Tung, Director of Fera Asia Pacific.&nbsp;
Image Credits: Facebook &#8211; The North Face, Columbia Sportswear, Patagonia, Mountain Hardwear&nbsp;
Text: Hira Desai&nbsp;

Top 5 skiwear brands

Patty Tung runs the Asian operations of Fera, the ski/leisurewear brand started by her mother. In an exclusive interview with Gafencu, she reveals how fitness and family are eternally intertwined…
<div style="width: 640px;" class="wp-video">
<video class="wp-video-shortcode" id="video-34466-1" width="640" height="360" autoplay="1" preload="metadata" controls="controls"><source type="video/mp4" src="https://www.igafencu.com/video/1804/1804_GMHK_Interview_PattyTung.mp4?_=1" /><a href="https://www.igafencu.com/video/1804/1804_GMHK_Interview_PattyTung.mp4">https://www.igafencu.com/video/1804/1804_GMHK_Interview_PattyTung.mp4</a></video></div>

Let’s start at the beginning – how did a California girl end up in Hong Kong?
Even though I was born in California, as kids we always spent the summer in Hong Kong visiting relatives. I fell in love with the city and thought: ‘Wow, this place is amazing.’
Was there any culture shock when you moved here permanently?
It was already familiar to me from my childhood visits and my husband is from Hong Kong too. As a result, the city was a constant in my life even before we relocated here.
<img decoding="async" loading="lazy" class="aligncenter wp-image-34467 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-shares-her-story-in-an-exclusive-interview-with-Gafencu.jpg" alt="Patty Tung shares her story in an exclusive interview with Gafencu" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-shares-her-story-in-an-exclusive-interview-with-Gafencu.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-shares-her-story-in-an-exclusive-interview-with-Gafencu-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-shares-her-story-in-an-exclusive-interview-with-Gafencu-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-shares-her-story-in-an-exclusive-interview-with-Gafencu-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-shares-her-story-in-an-exclusive-interview-with-Gafencu-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-shares-her-story-in-an-exclusive-interview-with-Gafencu-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-shares-her-story-in-an-exclusive-interview-with-Gafencu-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
You’re now running the Asian operations of Fera, your mother’s ski/leisurewear brand. What can you tell us of its history?
After moving from Shanghai to Hong Kong, my grandfather opened a factory here, initially making dress shirts. He then expanded into insulated jackets, a move that saw him working with many premium European ski brands.
In the ‘70s, it struck him that US skiwear was nowhere near as good as that available in Europe. With my mother already based in the US and keen for a new adventure, it was the perfect opportunity to expand into a new market. Using our family’s strong manufacturing background, they set about creating a fashionable skiwear brand – Fera.
<img decoding="async" loading="lazy" class="aligncenter wp-image-34468 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-and-her-beloved-pooch-Blanc.jpg" alt="Patty Tung and her beloved pooch Blanc" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-and-her-beloved-pooch-Blanc.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-and-her-beloved-pooch-Blanc-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-and-her-beloved-pooch-Blanc-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-and-her-beloved-pooch-Blanc-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-and-her-beloved-pooch-Blanc-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-and-her-beloved-pooch-Blanc-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-and-her-beloved-pooch-Blanc-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
How would you define Fera’s USP? 
Our motto is ‘Look good, feel good’. While some brands, such as Gore-Tex, major on their technical specifications, we have a more happy-go-lucky ethos. For us, it’s all about wearing something that looks good, feels comfortable and makes you more confident.
<img decoding="async" loading="lazy" class="aligncenter wp-image-34470 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-draws-on-her-own-experiences-when-designing-for-Fera.jpg" alt="Patty Tung draws on her own experiences when designing for Fera" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-draws-on-her-own-experiences-when-designing-for-Fera.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-draws-on-her-own-experiences-when-designing-for-Fera-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-draws-on-her-own-experiences-when-designing-for-Fera-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-draws-on-her-own-experiences-when-designing-for-Fera-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-draws-on-her-own-experiences-when-designing-for-Fera-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-draws-on-her-own-experiences-when-designing-for-Fera-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-draws-on-her-own-experiences-when-designing-for-Fera-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
How did you come to be involved?
I didn’t get involved full-time until about seven years ago. At that time, as a hardcore skier, I wasn’t really designing for Fera, but more for myself, which wasn’t really what our buyers were looking for.
After a while, I started to take stock of what was actually selling and it wasn’t at allwhat I expected. At the time, our most popular product was a quilted jacket with a fur-trimmed hood – a world away from the kind of technical skiwear I was designing. That’s when I really started to appreciate what we’re really all about. It’s about versatility, not technical specifications.
<img decoding="async" loading="lazy" class="aligncenter wp-image-34470 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-draws-on-her-own-experiences-when-designing-for-Fera.jpg" alt="Patty Tung draws on her own experiences when designing for Fera" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-draws-on-her-own-experiences-when-designing-for-Fera.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-draws-on-her-own-experiences-when-designing-for-Fera-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-draws-on-her-own-experiences-when-designing-for-Fera-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-draws-on-her-own-experiences-when-designing-for-Fera-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-draws-on-her-own-experiences-when-designing-for-Fera-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-draws-on-her-own-experiences-when-designing-for-Fera-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-draws-on-her-own-experiences-when-designing-for-Fera-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
What lies ahead for Fera? 
Right now, we’re expanding and looking to establish ourselves in China. We’re also looking to relaunch our kids’ range. People go skiing as families and we have to factor that in.
How much crossover is there between your work life and your personal life?
Thankfully, my whole family loves skiing. So, every winter, we product test our inventory for ourselves. Even though the Fera range isn’t super technical, it more than meets our needs.
<img decoding="async" loading="lazy" class="aligncenter wp-image-34472 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-is-an-avid-skier.jpg" alt="Patty Tung is an avid skier" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-is-an-avid-skier.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-is-an-avid-skier-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-is-an-avid-skier-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-is-an-avid-skier-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-is-an-avid-skier-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-is-an-avid-skier-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-is-an-avid-skier-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
Do you hope your sons will take over from you one day?
I think that’s too far ahead to even think about it too seriously. When I was growing up, it was never a given that I would join the family firm, so there’s no pressure on my kids.
I have told them, though, not expect to have a tenured spot waiting for them and they are used to me saying: ‘You can’t work with mummy or daddy until you’ve proven yourselves.’
<img decoding="async" loading="lazy" class="aligncenter wp-image-34471 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-hopes-to-merge-fitness-and-nutrition.jpg" alt="Patty Tung hopes to merge fitness and nutrition" width="466" height="700" srcset="https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-hopes-to-merge-fitness-and-nutrition.jpg 466w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-hopes-to-merge-fitness-and-nutrition-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-hopes-to-merge-fitness-and-nutrition-186x280.jpg 186w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-hopes-to-merge-fitness-and-nutrition-120x180.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-hopes-to-merge-fitness-and-nutrition-400x601.jpg 400w" sizes="(max-width: 466px) 100vw, 466px" />
Aside from Fera, what else is on your current agenda?
My southern California roots really dictate my lifestyle. Although I grew up in a place where jogging and aerobics are huge, having young children obliges you to give all that up. Two years ago, though, I started working with a personal trainer.
I’ve relished the new challenge and I now feel more energetic and younger than I did five years ago. I want to help others embrace this mindset as well, so I’m thinking about how to merge this with my thoughts on nutrition, a subject I have a degree in. It’s all bubbling in my head at the moment…
<img decoding="async" loading="lazy" class="aligncenter wp-image-34474 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-says-working-out-makes-her-feel-younger-and-more-energetic.jpg" alt="Patty Tung says working out makes her feel younger and more energetic" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-says-working-out-makes-her-feel-younger-and-more-energetic.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-says-working-out-makes-her-feel-younger-and-more-energetic-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-says-working-out-makes-her-feel-younger-and-more-energetic-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-says-working-out-makes-her-feel-younger-and-more-energetic-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-says-working-out-makes-her-feel-younger-and-more-energetic-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-says-working-out-makes-her-feel-younger-and-more-energetic-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/03/Patty-Tung-says-working-out-makes-her-feel-younger-and-more-energetic-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
What inspires you? Is there a particular maxim you have taken to heart?
That maxim would be: ‘Always learning’.
As for a role model, that would have to be my mother. She really has done it all. She was a competitive swimmer in China and then helped my grandfather launch his factory in Hong Kong. When she moved to the States, she spoke virtually no English but still got into UC Berkeley. As well as being a pioneer female chemist, she also started Fera, got involved in real estate and manages her own stock portfolio.
She taught me that there’s no limit to what you can achieve if you put your mind to it. While we may not have the same interests, it’s her example that keeps me learning and trying new things.
Thank you.

Interview by: Tenzing Thondup 
Photos: Neville Lee 
Art Direction &amp; Styling: San Wong 
Make-up: Irene Hung 
Hair: Billy Wong (E3)
For the full interview with Patty Tung, please check out the latest issue of&nbsp;<a href="//www.gafencushop.com/">Gafencu’</a>s print magazine or the PDF version on the Gafencu app. Download the app from the Google&nbsp;<a href="https://play.google.com/store/apps/details?id=com.gafencu.android&amp;hl=en">Play Store</a>&nbsp;or Apple&nbsp;<a href="https://itunes.apple.com/us/app/gafencu/id541555130?mt=8">App Store</a>
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Patty Tung of Fera fame talks family and fitness

Snow Queen: Patty Tung of Fera skiwear fame talks family and fitness

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Top 5 skiwear brands

Snow Queen: Patty Tung of Fera skiwear fame talks family and fitness