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Gemma Hayden Blest has been a part of making Hong Kong beautiful for nearly seven years now. Hailing from the UK, the floral designer built up a not-too-shabby resume working under brands such as Alexander McQueen and Burberry before finding her true passion&nbsp;– flowers. We took a stroll with Gemma down the streets of Central, and had the floral&nbsp;connoisseur give us tips on how to make our Christmas budding with beauty.
<img decoding="async" loading="lazy" class="aligncenter wp-image-40823 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/11/gemma-min.png" alt="Flowers GHB" width="700" height="447" srcset="https://www.gafencushop.com/wp-content/uploads/2018/11/gemma-min.png 700w, https://www.gafencushop.com/wp-content/uploads/2018/11/gemma-min-200x128.png 200w, https://www.gafencushop.com/wp-content/uploads/2018/11/gemma-min-438x280.png 438w, https://www.gafencushop.com/wp-content/uploads/2018/11/gemma-min-120x77.png 120w, https://www.gafencushop.com/wp-content/uploads/2018/11/gemma-min-500x319.png 500w, https://www.gafencushop.com/wp-content/uploads/2018/11/gemma-min-460x295.png 460w, https://www.gafencushop.com/wp-content/uploads/2018/11/gemma-min-400x255.png 400w, https://www.gafencushop.com/wp-content/uploads/2018/11/gemma-min-600x383.png 600w" sizes="(max-width: 700px) 100vw, 700px" />
<a href="http://www.haydenblest.com/info.php?id=2">Gemma Hayden Blest</a>
Tell us a bit about yourself and your work&#8230;
I work as a floral designer. My work ranges&nbsp;from events to shop installations to editorial. I specialise in communicating ideas through flower power, creating a mood or ambiance through flora or using them to&nbsp;help create a concept.
You studied fashion design; so, at what point did you know you could use that&nbsp;experience and expertise to channel it into floral designs and arrangements?
I love fashion and a huge amount of what I do stems from my fashion&nbsp;background. I think I found the lag times in fashion frustrating and prefer the&nbsp;speed that’s required for flowers. They have to be designed, created and enjoyed&nbsp;in the moment.
<figure id="attachment_41714" aria-describedby="caption-attachment-41714" style="width: 700px" class="wp-caption aligncenter"><img decoding="async" loading="lazy" class="wp-image-41714 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/12/Gemma-min.png" alt="Gemma Hayden Blest" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/12/Gemma-min.png 700w, https://www.gafencushop.com/wp-content/uploads/2018/12/Gemma-min-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2018/12/Gemma-min-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2018/12/Gemma-min-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2018/12/Gemma-min-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2018/12/Gemma-min-400x266.png 400w, https://www.gafencushop.com/wp-content/uploads/2018/12/Gemma-min-600x399.png 600w" sizes="(max-width: 700px) 100vw, 700px" /><figcaption id="caption-attachment-41714" class="wp-caption-text">Arrangements by Gemma Hayden Blest</figcaption></figure>
Since the holidays are typically a time of indulgence, can you give us suggestions on how to incorporate eco-friendly arrangements in decoration?
Definitely. There is no need to be excessively plastic with your designing. Invest&nbsp;in good-quality products that can be stored each year. The beauty in flowers is&nbsp;that it’s so easy to make a set of vases of candle holders look completely different each&nbsp;year. Pine, berries and eucalyptus are pretty long-lasting, so a few sprigs can&nbsp;last a few weeks.
How do holiday arrangements in Asia differ from say the UK, where you’re&nbsp;from?
We’re lucky to live in HK where imports are easy to get. I struggle with the loss of&nbsp;scent though. Boxed-up goods just never smell like freshly cut pine from the&nbsp;garden. I tend to give imports a helping hand with scented candles or room mist.&nbsp;Jo Malone does a beautiful Pine &amp; Eucalyptus candle that helps bring back the aroma.
<figure id="attachment_41716" aria-describedby="caption-attachment-41716" style="width: 700px" class="wp-caption aligncenter"><img decoding="async" loading="lazy" class="size-full wp-image-41716" src="//www.gafencushop.com/wp-content/uploads/2018/12/Gemma-Hayden-Blest-min.png" alt="Gemma Hayden Blest" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/12/Gemma-Hayden-Blest-min.png 700w, https://www.gafencushop.com/wp-content/uploads/2018/12/Gemma-Hayden-Blest-min-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2018/12/Gemma-Hayden-Blest-min-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2018/12/Gemma-Hayden-Blest-min-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2018/12/Gemma-Hayden-Blest-min-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2018/12/Gemma-Hayden-Blest-min-400x266.png 400w, https://www.gafencushop.com/wp-content/uploads/2018/12/Gemma-Hayden-Blest-min-600x399.png 600w" sizes="(max-width: 700px) 100vw, 700px" /><figcaption id="caption-attachment-41716" class="wp-caption-text">Arrangements by Gemma Hayden Blest</figcaption></figure>
What flower is the most popular around Christmas time with your clients, and&nbsp;what is your personal favourite?
The Queen Amaryllis is always a popular favourite. Grand and colourful, there’s&nbsp;also a lovely anticipation in waiting for the bulbs to bloom that reflects the&nbsp;anticipation of waiting for Christmas day to arrive.
What tips can you give our readers about Christmas decorations?
A running element throughout your home will hold everything together – maybe&nbsp;it’s a type of ribbon or floral element or focal colour. Also a wreath on your front&nbsp;door sets a lovely welcoming tone for what’s inside.
Thank you.
Interview by: <a href="mailto:bailey@itotalmedia.com">Bailey Atkinson</a> 
Image courtesy:&nbsp;Gemma Hayden Blest

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Mistletoe Maker: Florist extraordinaire Gemma Hayden Blest on Christmas decor