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We are known for our outlandish parties. From glitzy galas to luxury brand events, festivals, engagements and of-course weddings &#8211; this is Hong Kong, and if you aren&#8217;t doing it glam, you aren&#8217;t doing it right. Welcome to a larger-than-life society scene where&nbsp;Gafencu meets the top men and women in the city, renowned for planning and producing truly opulent and buzzy soirées&#8230;
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-64139" src="//www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu.png" alt="Party Players_ Meet the experts who conjure magic at every event they curate sergio berge gafencu" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu.png 700w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-600x399.png 600w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-400x266.png 400w" sizes="(max-width: 700px) 100vw, 700px" />
Styling Supremo 
Bergé Studio, helmed by fashion designer-turned-event stylist Silvio Bergé, turns any and every fantasy into a reality. Bergé has planned and organised the biggest and plushest parties and fundraisers for the city’s elite. Recognised and recommended simply by word of mouth, the Swiss-born, Italian-educated event decorator has probably had more glamorous galas and extravagant celebrations credited to his name than anyone else in Hong Kong.
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-64132" src="//www.gafencushop.com/wp-content/uploads/2022/01/Party-Players-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu.png" alt="Party Players Meet the experts who conjure magic at every event they curate sergio berge gafencu" width="466" height="700" srcset="https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu.png 466w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-200x300.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-186x280.png 186w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-120x180.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-400x601.png 400w" sizes="(max-width: 466px) 100vw, 466px" />
Although he parted from the fashion industry long ago, the flair of avant-garde designs has never left him, as evidenced by the artistic production values of any party under his direction – think tall, statuesque crystal candle holders, classic Baroque décor, lush foliage and sparkling details across the room. Bergé invariably spells big, bold and beautiful. “After three years of social unrest and distancing during the pandemic, our clients deserve to have their dreams come true – to have magic and a reason to be dressed to the nines,” he says.
Bergé recently added a new arm to the company; aptly named The Secret Room, it’s an exclusive and immersive thematic dining space that brings together luxury lifestyle, art and gastronomy. For this event stylist, money is never the focus of a plan, since “you can’t put a price on luxury experience”. He takes pride in delivering nothing short of the best on every occasion.
Also Read:&nbsp;<a href="//www.gafencushop.com/hong-kong-party-planners/" target="_blank" rel="noopener">Go-to-Do-doers: Who are Hong Kong&#8217;s pre-eminent party planners?</a>
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-64135" src="//www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-2.png" alt="Party Players_ Meet the experts who conjure magic at every event they curate sergio berge gafencu jimmy yu royal catering hk (2)" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-2.png 700w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-2-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-2-600x399.png 600w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-2-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-2-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-2-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-2-400x266.png 400w" sizes="(max-width: 700px) 100vw, 700px" />
Right Royal Occasions 
A relatively new arrival to the scene is Jimmy Yu, founder and CEO of Royal Catering, a premium catering solutions company that teams personalised, innovative menus with lavishly decorated presentations. Offering a one-stop service, be it for a private dinner in a ballroom, a wedding on a remote island, or a large-scale corporate event for the likes of Cartier and Alexander McQueen, Yu and his team of experienced event coordinators take pride in conceptualising and then executing beautiful memories.
According to Yu, the party-planning business has flourished in recent years, driven by a desire for a unique experience for one’s guests and that ‘wow’ factor that transforms just another party into a memorable occasion. “This, alongside our passion for gourmet food and fine dining, really pushes us to think outside the box and get creative,” he says.
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-64136" src="//www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-3.png" alt="Party Players_ Meet the experts who conjure magic at every event they curate sergio berge gafencu jimmy yu royal catering hk (3)" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-3.png 700w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-3-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-3-600x399.png 600w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-3-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-3-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-3-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-3-400x266.png 400w" sizes="(max-width: 700px) 100vw, 700px" />
On average, a catered event complete with floor staff and a chef can start at HK$1,500 a head, while a more formal sit-down dinner will cost upwards of HK$8,000 per person. However, the work that Yu and his passionate staff offer behind the scenes cannot be quantified in monetary terms – for them, going above and beyond the norm is all part of an evening’s work. “I have a very supportive team who are excellent at dealing with any unexpected crises,” says a grateful Yu.
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-64137" src="//www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-4.png" alt="Party Players_ Meet the experts who conjure magic at every event they curate sergio berge gafencu jimmy yu royal catering hk (4)" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-4.png 700w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-4-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-4-600x399.png 600w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-4-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-4-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-4-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-jimmy-yu-royal-catering-hk-4-400x266.png 400w" sizes="(max-width: 700px) 100vw, 700px" />
“On one occasion, the cross-harbour tunnel we were using to transport the equipment for an event was completely blocked after a sudden accident. With no other way through, the team offloaded everything from the vehicles and hand-carried it all by train and ferry, while liaising with strategic restaurant partners nearby the venue to help us deliver everything on time.” 
Yu also connects with some of the most gorgeous and breathtakingly idyllic (and sometimes hidden away) venues the city has to offer. Even a celebration dinner on a private island without electricity or water supply is no barrier for Yu. Armed with a portable generator, Royal Catering pulled off a sumptuous beachside sit-down meal, cooking and serving four courses on the spot. “We measure our success by the smiles of the guests as they enjoy the party,” shares Yu – which speaks to the quality of service they produce.
Also Read:&nbsp;<a href="//www.gafencushop.com/party-supplies-party-decor-in-hong-kong/" target="_blank" rel="noopener">Party Pieces: Where to get party decor in Hong Kong</a>
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-64133" src="//www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-gafencu-butler-hk.png" alt="Party Players_ Meet the experts who conjure magic at every event they curate gafencu butler hk" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-gafencu-butler-hk.png 700w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-gafencu-butler-hk-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-gafencu-butler-hk-600x399.png 600w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-gafencu-butler-hk-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-gafencu-butler-hk-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-gafencu-butler-hk-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-gafencu-butler-hk-400x266.png 400w" sizes="(max-width: 700px) 100vw, 700px" />
Gourmet Service 
Butler is another event production company providing a bespoke service for all one’s party needs and desires. Novelty is their primary focus, as well as delivering every aspect of its service with finesse, but perhaps it is the food they whip up that is most outstanding. Distinguished by an exquisite balance of artistry and gourmet mastery, their custom-designed menus and Art Deco-style presentation results in gorgeous (and delicious) edible art.
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-64134" src="//www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-butler-hk.png" alt="Party Players_ Meet the experts who conjure magic at every event they curate sergio berge gafencu butler hk" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-butler-hk.png 700w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-butler-hk-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-butler-hk-600x399.png 600w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-butler-hk-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-butler-hk-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-butler-hk-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2022/01/Party-Players_-Meet-the-experts-who-conjure-magic-at-every-event-they-curate-sergio-berge-gafencu-butler-hk-400x266.png 400w" sizes="(max-width: 700px) 100vw, 700px" />
Advancing from humbler beginnings, when they would provide canapés for parties of no more than 50 people, Butler can now expertly cater large-scale celebrations of 200-plus guests as well as branded events for leading luxury clients like Gucci, Loro Piana, Audemars Piguet and Salvatore Ferragamo, to name but a few. Costs can range from as little as HK$500 to HK$5,000 per head, which even at the higher end of the scale is a small price to pay when you are seeking perfection. While every occasion and client are different, calling for quirkiness or glitz, Butler oversees every step of the preparation and planning with the utmost care.
Beyond beautiful food, the company also provides services for every party-planning requirement imaginable. Researching and designing unique and innovative cocktails, decoration, packaging, labelling, table setting – even setting up a remote kitchen – this all falls neatly under Butler’s purview, ensuring that each festivity is one of a kind.
Also Read:&nbsp;<a href="//www.gafencushop.com/elegant-porcelain-tea-sets-for-your-next-regal-soiree/" target="_blank" rel="noopener">Elegant porcelain tea sets for your next regal soirée</a>
(Feature image photo credit: NextWave Yachting)

Party Players Meet the experts who conjure magic at every event they curate gafencu

Planning a fancy soirée? Hong Kong’s top party planners can help

<div style="width: 640px;" class="wp-video">
<video class="wp-video-shortcode" id="video-59208-1" width="640" height="360" autoplay="1" preload="metadata" controls="controls"><source type="video/mp4" src="https://www.igafencu.com/video/2107/2107_GMHK_Interview_JimmyYu.mp4?_=1" /><a href="https://www.igafencu.com/video/2107/2107_GMHK_Interview_JimmyYu.mp4">https://www.igafencu.com/video/2107/2107_GMHK_Interview_JimmyYu.mp4</a></video></div>
Exquisite canapés and fish and chips do mix for Jimmy Yu. The sociable founder and CEO of Royal Catering is also on a mission to bring new tastes to China – and aid to communities in need through his charity, Smile With Us.
Could you tell us a little about your upbringing and education? 
I was born in Hong Kong and moved to UK when I was 12, attending boarding school at Stamford [in Lincolnshire]. I wasn’t always the most well-behaved student and often got into trouble. When I was at university, I got caught in an incident that resulted in my house arrest for 12 months. Because I wasn’t allowed to leave the house, I spent the first few weeks ordering takeaway, but eventually grew tired of it. It was then that I decided to take up cooking.
<a href="//www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-leicht-1.jpg"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-59237" src="//www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-leicht-1.jpg" alt="Gafencu Magazine interview people Jimmy Yu Founder and CEO of Royal Catering China Royal Food Culture Smile With Us Scotts Fish and Chips leicht" width="466" height="700" srcset="https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-leicht-1.jpg 466w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-leicht-1-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-leicht-1-186x280.jpg 186w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-leicht-1-120x180.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-leicht-1-400x601.jpg 400w" sizes="(max-width: 466px) 100vw, 466px" /></a>
What are your fondest childhood memories, and how did your family impact the person you are today? 
As I mentioned, I wasn’t always on my best behaviour growing up, but I was fortunately blessed to have very supportive parents who encouraged me to explore my curiosities and pursue every venture. After the incident, which my parents were obviously not too happy about, I realised how phenomenal they were to remain supportive and extremely patient with me despite my wrongdoings. I turned over a new leaf and things started to get better from there. I’ve been able to do and experience a lot of different exciting things in my life, as well as explore my own path and start my own business.
Now that I am a father myself, I’m motivated to work harder and give the best I can to what I do. And similar to how my parents were with me, I want to support my daughter and give her the freedom she needs to explore the things she wants to do, while, of course, keeping a close eye on her.
<a href="//www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-AT-LEICHT-SHOWROOM-1.jpg"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-59233" src="//www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-AT-LEICHT-SHOWROOM-1.jpg" alt="Gafencu Magazine interview people Jimmy Yu Founder and CEO of Royal Catering China Royal Food Culture Smile With Us Scotts Fish and Chips AT LEICHT SHOWROOM" width="466" height="700" srcset="https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-AT-LEICHT-SHOWROOM-1.jpg 466w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-AT-LEICHT-SHOWROOM-1-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-AT-LEICHT-SHOWROOM-1-186x280.jpg 186w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-AT-LEICHT-SHOWROOM-1-120x180.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-AT-LEICHT-SHOWROOM-1-400x601.jpg 400w" sizes="(max-width: 466px) 100vw, 466px" /></a>
What led you to found Royal Catering? Did you always want to be in the food and beverage industry? 
Although I had my fair share of misdemeanours during my school days, academically I did pretty well. Ever since I was in secondary school, I knew I wanted to start my own business. After boarding school, I enrolled at Regent’s Business School [part of Regent’s University London], where I received a full scholarship.
Upon returning to Hong Kong, I spent almost six years working as a Society Editor at an English luxury lifestyle magazine. But having spent half a decade in the industry and witnessing the transition of publications from print media to digital platforms, I felt it was the right time for me to move onto something new.
My entry into the F&amp;B industry was, admittedly, unexpected, but it made the most sense to me. My years as a Society Editor, travelling the world, trying a range of new cuisines and indulging in some of the best canapés each region had to offer, not only allowed me to build a huge network of professional connections and industry friends, but also helped me realise what I loved doing – eating. Towards the end of 2015, I founded Royal Catering Hong Kong, which provides high-end catering services for luxury brands and private clients including Rolex, Ferrari, Lamborghini and D&amp;G.
<a href="//www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-DOLCE-GABBANA-1.jpg"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-59234" src="//www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-DOLCE-GABBANA-1.jpg" alt="Gafencu Magazine interview people Jimmy Yu Founder and CEO of Royal Catering China Royal Food Culture Smile With Us Scotts Fish and Chips DOLCE GABBANA" width="466" height="700" srcset="https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-DOLCE-GABBANA-1.jpg 466w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-DOLCE-GABBANA-1-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-DOLCE-GABBANA-1-186x280.jpg 186w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-DOLCE-GABBANA-1-120x180.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-DOLCE-GABBANA-1-400x601.jpg 400w" sizes="(max-width: 466px) 100vw, 466px" /></a>
You’re very involved in the F&amp;B industry. Why is the food business meaningful to you? 
I am a big believer in doing what you love and loving what you do. For me, it’s eating. In Chinese there’s a saying that implies that the clothes you wear, the food you eat, the place you live in and the places you travel are the four pillars that make a good life. I felt that being involved in F&amp;B was the best way for me to help give people a taste of the good life. And catering, unlike restaurants, is never limited to set menus and a particular cuisine, so every single client, season and meeting presents a new challenge to develop something different and unique. In my opinion, it’s not just about the food itself but also about presentation and the value of the entire experience for the client and their guests.
<a href="//www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-dolce-gabbana-1.jpg"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-59236" src="//www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-dolce-gabbana-1.jpg" alt="Gafencu Magazine interview people Jimmy Yu Founder and CEO of Royal Catering China Royal Food Culture Smile With Us Scotts Fish and Chips dolce &amp; gabbana" width="466" height="700" srcset="https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-dolce-gabbana-1.jpg 466w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-dolce-gabbana-1-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-dolce-gabbana-1-186x280.jpg 186w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-dolce-gabbana-1-120x180.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-dolce-gabbana-1-400x601.jpg 400w" sizes="(max-width: 466px) 100vw, 466px" /></a>
You’re also the CEO of China Royal Food Culture. Could you tell us more about this? 
With Royal Food Culture, we try to bring the best of Western cuisine to China. Contrary to its culinary landscape in the past, China is becoming more modernised. People are excited to try new things and explore different cultures. The F&amp;B market has been growing rapidly in the last couple of years. For instance, when I franchised Scotts Fish &amp; Chips diner in Chengdu two years ago, I found that the people there were very hip and trendy; they hold onto the local culture while embracing the Western culture.
Although going to McDonald’s and KFC have become commonplace, and dishes like spaghetti are no longer exotic, the dining scene in China is still lacking in terms of Western varieties, which I want to bring into the country. I want to bring the best of the West to the East in areas where people would appreciate it the most.
<a href="//www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-1.jpg"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-59238" src="//www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-1.jpg" alt="Gafencu Magazine interview people Jimmy Yu Founder and CEO of Royal Catering China Royal Food Culture Smile With Us Scotts Fish and Chips" width="466" height="700" srcset="https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-1.jpg 466w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-1-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-1-186x280.jpg 186w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-1-120x180.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-1-400x601.jpg 400w" sizes="(max-width: 466px) 100vw, 466px" /></a>
Do you have any exciting new projects? 
I’ve always found China to be an interesting place. I travel to many different places around the world, yet China still impresses me. Following the successful opening of our first – as well as China’s first – British fish and chips diner two years ago, I’ve been returning to the country in the last few months, preparing to open a new location. Though the pandemic put much of my business plan on hold, it is set to open very soon.
<a href="//www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-dolce-Gabbana-in-leicht-showroom-1.jpg"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-59235" src="//www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-dolce-Gabbana-in-leicht-showroom-1.jpg" alt="Gafencu Magazine interview people Jimmy Yu Founder and CEO of Royal Catering China Royal Food Culture Smile With Us Scotts Fish and Chips dolce &amp; Gabbana in leicht showroom" width="466" height="700" srcset="https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-dolce-Gabbana-in-leicht-showroom-1.jpg 466w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-dolce-Gabbana-in-leicht-showroom-1-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-dolce-Gabbana-in-leicht-showroom-1-186x280.jpg 186w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-dolce-Gabbana-in-leicht-showroom-1-120x180.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2021/06/Gafencu-Magazine-interview-people-Jimmy-Yu-Founder-and-CEO-of-Royal-Catering-China-Royal-Food-Culture-Smile-With-Us-Scotts-Fish-and-Chips-dolce-Gabbana-in-leicht-showroom-1-400x601.jpg 400w" sizes="(max-width: 466px) 100vw, 466px" /></a>
Aside from your work, you also co-founded Smile With Us. What led you to start that charity, and what is its mission statement? 
My parents instilled in me the values of kindness and helpfulness so I have always felt obligated to give back to the world. Before I started this charity, I would take a week or two off every year to volunteer in a different country. I’ve been to Botswana, Cambodia, the Philippines and several places in China to help underprivileged children and their families.
Although it’s impossible to help everyone in the world, through Smile With Us we try our best to help different communities facing various challenges. In our first year, we helped those with hearing and vision disabilities. The following year we tried to reach out to people suffering from mental illnesses, and during the pandemic, we helped to distribute masks to the needy and sanitise their homes.
Finally, what is the most interesting thing that you’ve ever done? 
I’ve done lots of crazy things from sky diving to bungee jumping. I’m big on sports, too, so I enjoy anything from golf and badminton to tennis and snowboarding. Back in the UK, I used to go camping and I backpacked through Spain. That’s something interesting I’d like to do again in the future – to backpack around the world, meet people and learn new cultures first hand.
Thank you.
&nbsp;
Interview by: Roberliza Eugenio 
Photographer: Jack Law 
Videographer: Kingsley Lau 
Art Direction &amp; Styling: Jhoshwa Ledesma 
Location: The Leicht 
Wardrobe: Dolce &amp; Gabbana
&nbsp;

Gafencu Magazine People Interview Founder and CEO of Royal Catering is carving his own compelling path in life

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Jimmy Yu of Royal Catering on carving his own compelling path in life

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Planning a fancy soirée? Hong Kong’s top party planners can help

Jimmy Yu of Royal Catering on carving his own compelling path in life