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Fashion retailer Joyce recently launched its Thom Browne Spring/Summer 2017 men’s collection at a unique fashion show. 
The show started with a model in a trompe l’oeil grey wetsuit sitting against a palm tree on what seemed to be an interpretation of a beach.
The theme of the collection — surfers — was then revealed by over 30 models wearing grey oversized suits who then stripped down to reveal brightly coloured swimsuits underneath.
Some of the models wore bird masks and carried surfboards.
The show was dominated by classic three-button jackets and back-strap trousers, sack jackets and trousers, high armhole jackets and skinny trousers and layered overcoats. There were also cricket-seamed trompe l’oeil jackets, vests, overcoats and wetsuits.
Fabrics used in the collection are fresco wool, wool mohair, lightweight cashmere, linen, cotton, denim, tweeds, painted cotton canvas and silk.

Joyce unveils Thom Browne Spring/Summer 2017 collection

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Luxury fashion retailer Joyce celebrated the redesign of it flagship store in Central over the weekend with events that attracted visitors from every corner of the fashion community. 
The highlight of the weekend was Hong Kong’s first theatrical fashion exhibition, “The Golden Needle”.
The exhibition took audiences on a fashion journey through the mind of a fictional Joyce alter-ego, The Tailor. The exhibition featured fashion past and present from designers in the Joyce family.
Eager fashionistas were also given the chance to meet designer Rick Owens at his On Lan Street store and Dries Van Noten held a meet and greet at his store.
Guests to the weekend-long event were also treated to an in-depth conversation between Dries Van Noten and editor of Show Studio Lou Stoppard about craftsmanship, process of creations and signature techniques.
Overall, the weekend of events saw over 2,500 people pass through the doors of Joyce Central.

Fashion world celebrates with Joyce

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Joyce unveils Thom Browne Spring/Summer 2017 collection

Fashion world celebrates with Joyce