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Equestrian lovers have already started counting down to the biggest show-jumping event of the year, as the seventh iteration of the much-anticipated Longines Masters – Hong Kong edition, canters into sight on 15-19 February at AsiaWorld Expo.
Clearly buoyed by last year&#8217;s galloping success, this year&#8217;s three-day equestrian event promises to be even bigger and better, with three full days of world-class show-jumping competitions, entertainment, and immersive art and culture experiences.
<img decoding="async" loading="lazy" class="alignnone size-full wp-image-42389" src="//www.gafencushop.com/wp-content/uploads/2019/01/2-6.jpg" alt="Christophe Ameeuw talks to media at the Longines Masters press conference" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2019/01/2-6.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2019/01/2-6-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2019/01/2-6-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2019/01/2-6-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2019/01/2-6-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2019/01/2-6-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2019/01/2-6-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
The driving force behind this annual mega-event is none other than Christophe Ameeuw, the founder and CEO of EEM, the founder and organiser of the series, who talks to us about his vision, motivation and what to expect from this year&#8217;s rendition of Longines Masters.
You have been a horse show organiser since 2004. What keeps you motivated?
I have an obsession and a burning desire to bring our sport into the international spotlight. I am delighted to return to Hong Kong this year with an exciting programme full of colour and surprises. It gives me immense satisfaction when fans and families of equestrian sports discover the magic and excitement of our sport.
What are the new programmes coming to Hong Kong this year?
This year, for the first time, promising show-jumping riders from Asia will compete in a world-class event alongside the international stars of the sport. I feel this is very important given that there&#8217;s a whole new generation of riders out there. This is why, in partnership with Hong Kong Jockey Club, we have come up with the HKJC Asian Challenge. So far, participating nations include Japan, Hong Kong, Chinese Taipei, Thailand and China.
<img decoding="async" loading="lazy" class="alignnone size-full wp-image-42390" src="//www.gafencushop.com/wp-content/uploads/2019/01/1-6.jpg" alt="This time, Longines Masters will also host the HKJC Asian Challenge" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2019/01/1-6.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2019/01/1-6-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2019/01/1-6-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2019/01/1-6-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2019/01/1-6-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2019/01/1-6-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2019/01/1-6-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
What are the Hong Kong participants we should keep an eye out for?
I will support all the riders from Hong Kong and Asia, as it&#8217;s such an important event for them, one that is guaranteed to give them immense visibility. I am quite impressed with two of Hong Kong&#8217;s home-grown show-jumping riders Raena Leung and Jacqueline Lai, who are both very dedicated and talented.
Do you think Hong Kong has even more firmly etched its place in the equestrian world map since last year&#8217;s Longines Masters?
Absolutely. If you just see the number of quality partners we have – from Maserati and DBS to Longines, the amount of media coverage we&#8217;ve got, it goes on to show that Hong Kong has emerged as a hugely important venue in the world of equestrian sports over the years, and it will only become even more important in the coming years.
To get a glimpse of the nail-biting excitement, check out the trailer here:
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<div style="width: 640px;" class="wp-video">
<video class="wp-video-shortcode" id="video-42388-1" width="640" height="360" autoplay="1" preload="metadata" controls="controls"><source type="video/mp4" src="http://www.igafencu.com/video/1902/LONGINES_trailer_SD.mp4?_=1" /><a href="http://www.igafencu.com/video/1902/LONGINES_trailer_SD.mp4">http://www.igafencu.com/video/1902/LONGINES_trailer_SD.mp4</a></video></div>

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Final countdown to Longines Masters, Hong Kong’s most popular horse show-jumping event

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Swiss watchmaker Longines recently supported the Longines International Jockey Championship at Hong Kong as the Title Partner and the Official Timekeeper for the sixth consecutive year. Happy Valley racecourse, at the heart of Hong Kong, served as a fitting venue for the nail-biting races.
Considered to be one of the highlights of the international horseracing year, Longines Hong Kong International Races featured four Group 1 races:&nbsp; the Longines Hong Kong Vase, the Longines Hong Kong Sprint, the Longines Hong Kong Mile and the LONGINES Hong Kong Cup.
After some intense sportsmanship, Zac Purton, who rode the Time Warp, was crowned the champion for 2017. Australia’s Hugh Bowman was awarded the 2017 Longines World’s Best Jockey award for dominating the horseracing field for most of the season.
Brand ambassador and popular Taiwanese actor Eddie Peng and Hong Kong actress Natalie Tong came to show their support to the brand. The watchmaker also introduced its new Record collection at the venue.

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Final countdown to Longines Masters, Hong Kong’s most popular horse show-jumping event

Longines International Jockey Championship celebrates the spirit of horseracing