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Becoming an entrepreneur is a matter of experience and education. With so many books to look forward to, here are the top ones which every self-starter should have on their radar this year. Scroll below for the season&#8217;s freshest reads:
Can&#8217;t Hurt Me: Master your mind and defy the odds 
by David Goggins&nbsp;
<img decoding="async" loading="lazy" class="size-medium wp-image-63788 aligncenter" src="//www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-cant-hurt-me-david-goggins-186x280.png" alt="8 books every entrepreneur must read gafencu can't hurt me david goggins" width="186" height="280" srcset="https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-cant-hurt-me-david-goggins-186x280.png 186w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-cant-hurt-me-david-goggins-200x300.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-cant-hurt-me-david-goggins-120x180.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-cant-hurt-me-david-goggins-400x601.png 400w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-cant-hurt-me-david-goggins.png 466w" sizes="(max-width: 186px) 100vw, 186px" />
What is a strong leader and a serial entrepreneur without the mental fortitude to carry any and every challenge through the other end of a seemingly impossible obstacle? In Can&#8217;t Hurt Me, former American Navy SEAL and Air Force Tactical Air Control officer David Goggins inspires his readers to wake up and realise their potential. Sharing his brutally honest experiences through abuse, trauma and racism, he offers his readers a refreshing albeit tough reality-check.
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Good to Great:&nbsp;Why Some Companies Make the Leap&#8230; and Others Don&#8217;t 
 by Jim Collins
<img decoding="async" loading="lazy" class="size-medium wp-image-63791 aligncenter" src="//www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-good-to-great-jim-collins-186x280.png" alt="8 books every entrepreneur must read gafencu good to great jim collins" width="186" height="280" srcset="https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-good-to-great-jim-collins-186x280.png 186w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-good-to-great-jim-collins-200x300.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-good-to-great-jim-collins-120x180.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-good-to-great-jim-collins-400x601.png 400w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-good-to-great-jim-collins.png 466w" sizes="(max-width: 186px) 100vw, 186px" />
On average, about 20% of businesses fail within their first year. How exactly do companies survive and thrive? Business management researcher and author Jim Collins emphasizes on the common mistakes every entrepreneur makes and the keys to success for companies.&nbsp;A #1 bestseller, selling over four million copies beyond the business category.
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Thinking, Fast and Slow 
by Daniel Kahneman
<img decoding="async" loading="lazy" class="size-medium wp-image-63794 aligncenter" src="//www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-thinking-fast-and-slow-daniel-kahneman-daniel-kahneman-186x280.png" alt="8 books every entrepreneur must read gafencu thinking fast and slow daniel kahneman daniel kahneman" width="186" height="280" srcset="https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-thinking-fast-and-slow-daniel-kahneman-daniel-kahneman-186x280.png 186w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-thinking-fast-and-slow-daniel-kahneman-daniel-kahneman-200x300.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-thinking-fast-and-slow-daniel-kahneman-daniel-kahneman-120x180.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-thinking-fast-and-slow-daniel-kahneman-daniel-kahneman-400x601.png 400w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-thinking-fast-and-slow-daniel-kahneman-daniel-kahneman.png 466w" sizes="(max-width: 186px) 100vw, 186px" />
To understand how we think and act, we must first understand how our minds are wired to process information. Nobel Prize-winning author in Economics and psychologist Daniel Kahneman takes readers on a tour of their own minds. Distinguishing between our logical and emotional processes and digging into our cognitive biases &#8211; this one is an incredibly insightful book that guides us in understanding our thinking and behavior.&nbsp;
The Lean Startup Book:&nbsp; 
by Eric Ries
<img decoding="async" loading="lazy" class="size-medium wp-image-63793 aligncenter" src="//www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-the-lean-startup-eric-ries-186x280.png" alt="8 books every entrepreneur must read gafencu the lean startup eric ries" width="186" height="280" srcset="https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-the-lean-startup-eric-ries-186x280.png 186w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-the-lean-startup-eric-ries-200x300.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-the-lean-startup-eric-ries-120x180.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-the-lean-startup-eric-ries-400x601.png 400w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-the-lean-startup-eric-ries.png 466w" sizes="(max-width: 186px) 100vw, 186px" />
A toolkit for modern-day the entrepreneur, American entrepreneur, blogger, and author Eric Ries bases his own experiences as a start up advisor, employee and founder to provide business-owners a how-to guide on utilizing innovation to develop ideas that stick and strategies for companies to turn radically successful.&nbsp;
Also Read:&nbsp;<a href="//www.gafencushop.com/five-hot-reads-to-pick-up-for-international-literacy-day/" target="_blank" rel="noopener">Five new hot reads to pick up this year</a>
David and Goliath:&nbsp;Underdogs, Misfits, and the Art of Battling Giants 
by Malcom Gladwell
<img decoding="async" loading="lazy" class="size-medium wp-image-63790 aligncenter" src="//www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-david-and-goliath-macolm-gladwell--186x280.png" alt="8 books every entrepreneur must read gafencu david and goliath macolm gladwell" width="186" height="280" srcset="https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-david-and-goliath-macolm-gladwell--186x280.png 186w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-david-and-goliath-macolm-gladwell--200x300.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-david-and-goliath-macolm-gladwell--120x180.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-david-and-goliath-macolm-gladwell--400x601.png 400w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-david-and-goliath-macolm-gladwell-.png 466w" sizes="(max-width: 186px) 100vw, 186px" />
With a brilliant narrative by the master storyteller and journalist Malcom Gladwell, the book spotlights the often overlooked success stories of the underdogs. What would commonly be categorised by society as a disadvantage could turn out to be one&#8217;s greatest strength and trait&#8230; Whether it is a physical or learning disability, the collection of theories and research-based evidence spells inspiration in the most illuminating way.&nbsp;
This is Marketing: You Can’t Be Seen Until You Learn To See Book 
by Seth Godin
<img decoding="async" loading="lazy" class="size-medium wp-image-63795 aligncenter" src="//www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-this-is-marketing-seth-godin-186x280.png" alt="8 books every entrepreneur must read gafencu this is marketing seth godin" width="186" height="280" srcset="https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-this-is-marketing-seth-godin-186x280.png 186w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-this-is-marketing-seth-godin-200x300.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-this-is-marketing-seth-godin-120x180.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-this-is-marketing-seth-godin-400x601.png 400w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-this-is-marketing-seth-godin.png 466w" sizes="(max-width: 186px) 100vw, 186px" />
From the author of Purple Cow, Tribes and The Dip, popular American business writer, Seth Godin, has put out yet another eye-opening guideline on the precarious world of marketing. Offering an all-in-one timeless package of marketing wisdom in one book, This is Marketing dives into the core of how successful marketing strategies work and answer your long unanswered questions on how to drive good marketing into great results.&nbsp;
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Made to Stick: Why Some Ideas Survive and Others Die 
by Chip and Dan Heath
<img decoding="async" loading="lazy" class="size-medium wp-image-63792 aligncenter" src="//www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-made-to-stick-chip-heath-and-dan-heath-186x280.png" alt="8 books every entrepreneur must read gafencu made to stick chip heath and dan heath" width="186" height="280" srcset="https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-made-to-stick-chip-heath-and-dan-heath-186x280.png 186w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-made-to-stick-chip-heath-and-dan-heath-200x300.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-made-to-stick-chip-heath-and-dan-heath-120x180.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-made-to-stick-chip-heath-and-dan-heath-400x601.png 400w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-made-to-stick-chip-heath-and-dan-heath.png 466w" sizes="(max-width: 186px) 100vw, 186px" />
Remember the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers? We do. Like the best of PR tactics, impactful presentations and sensational social media content, this book, authored by brothers Chip (organizational behavior professor) and Dan Heath (motivational speaker) offers readers a light and fun read on how and why important ideas stick using theories such as the human scale principle, the Velcro Theory of Memory, and the use of&nbsp; curiosity gaps in their examples.&nbsp;
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Dare to Lead: Brave Work. Tough Conversations 
by Brené Brown
<img decoding="async" loading="lazy" class="alignnone size-medium wp-image-63789" src="//www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-dare-to-lead-berne-brown-186x280.png" alt="8 books every entrepreneur must read gafencu dare to lead berne brown" width="186" height="280" srcset="https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-dare-to-lead-berne-brown-186x280.png 186w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-dare-to-lead-berne-brown-200x300.png 200w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-dare-to-lead-berne-brown-120x180.png 120w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-dare-to-lead-berne-brown-400x601.png 400w, https://www.gafencushop.com/wp-content/uploads/2022/01/8-books-every-entrepreneur-must-read-gafencu-dare-to-lead-berne-brown.png 466w" sizes="(max-width: 186px) 100vw, 186px" />
Whoever says motivation is overrated has not seen a Brené Brown TedTalk. In Dare to Lead, the #1 New York Times bestselling author uncovers what it means to step up and be present among leaders, change makers and cultural creators. What is it that drives our ideas and how to overcome our own self-perceived shortcomings to put those million-dollar ideas into practice.&nbsp;
Also Read:&nbsp;<a href="//www.gafencushop.com/7-must-read-books-about-hong-kong/" target="_blank" rel="noopener">Seven must-read books about Hong Kong</a>

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Eight books every entrepreneur must read