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German carmaker Mercedes-Benz takes customer service to the next level with its new Mercedes me Store, an urban boutique bang in the middle of Central. Through this rather innovative ‘concept store’, Mercedes offers a versatile space that can be used for all kinds of lifestyle, cultural, or corporate activities, as well as for a variety of retail experiences.
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-36986" src="//www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_3_opt.jpg" alt="Mercedes me Store" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_3_opt.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_3_opt-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_3_opt-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_3_opt-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_3_opt-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_3_opt-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_3_opt-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
Venture upstairs from this boutique space, though, and yet another surprise awaits the guests! Mercedes has rightly surmised that no retail experience can be complete without a gastronomic element in it. With that in mind, the Mercedes me Store now offers an all-day dining option for guests, from breakfast to late-night dinner and drinks.
Carefully crafted by Maximal Concepts’ Executive Chef Russell Doctrove and Head Chef Joaquin Elizondo, the menu brings together the best of Asian and European culinary influences. Chefs Doctrove and Elizondo seem equally comfortable with their raw and cooked dish presentations – resulting in an eclectic mix of casual, modern cuisine that’s meant to be shared.
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-36987" src="//www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_1_opt.jpg" alt="Mercedes me Store" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_1_opt.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_1_opt-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_1_opt-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_1_opt-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_1_opt-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_1_opt-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_1_opt-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
Eager to put the chefs’ skills to test, we started with the appetisers and were pleasantly surprised by the wide range. From the cured beef carpaccio (HK$169), whose decadent truffle crème is matched by pickled tangy mushrooms, to the ramen organic egg (HK$65), which offers a mouthful of delectable sea urchin, there’s something here for every palate.
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-36988" src="//www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_4_opt.jpg" alt="Mercedes me Store" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_4_opt.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_4_opt-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_4_opt-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_4_opt-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_4_opt-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_4_opt-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_4_opt-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
The large plates had a lot to live up to after the sumptuous small plate-tastings that we did, and they surpassed our expectations! We particularly recommend the spanner crab linguine (HK$360) for its well-seasoned perfection and the Australian Wagyu sirloin (HK$380) for its crispy meatiness and the generous sprinkling of fried shallots on top – a change from the usual sirloin offerings at most Hong Kong restaurants.
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-36989" src="//www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_2_opt.jpg" alt="" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_2_opt.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_2_opt-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_2_opt-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_2_opt-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_2_opt-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_2_opt-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-dining_2_opt-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
The drinks menu too more than matched up to our expectations with its homage to Asian and European influences. The Green Hell (HK$120) – a classic vodka-based cocktail with an Asian twist – particularly caught our attention. Those looking to go alcohol-free will also be spoilt for choice, with our vote going firmly to King Pin (HK$80).
It seems that with Mercedes me Store, Mercedes-Benz is going all out to please all its customers, no matter how different their individual tastes!
Text: Suchetana Mukhopadhyay

Mercedes me store review: Casual dining at its finest

Two weeks ago, German luxury auto brand Mercedes launched its latest Mercedes me store in Central. Built on a haus (home in German) style principle of service, the new venue provides a home away from home for loyal Mercedes customers.
<img decoding="async" loading="lazy" class="aligncenter wp-image-35743 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/05/Shortly-before-the-Mercedes-me-store-opening.jpg" alt="Shortly before the Mercedes me store opening" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/05/Shortly-before-the-Mercedes-me-store-opening.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/05/Shortly-before-the-Mercedes-me-store-opening-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/05/Shortly-before-the-Mercedes-me-store-opening-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/05/Shortly-before-the-Mercedes-me-store-opening-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/05/Shortly-before-the-Mercedes-me-store-opening-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/05/Shortly-before-the-Mercedes-me-store-opening-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/05/Shortly-before-the-Mercedes-me-store-opening-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
Visitors to the new 500sqm venue will be greeted by an entrance living room, a boutique retail area in addition to housing the latest luxury car models in its garage area. To go the extra mile, Mercedes is also offering an all-day dining location on site, which will offer guests tasty treats and cocktails from morning to night.
<img decoding="async" loading="lazy" class="aligncenter wp-image-35744 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/05/Guests-attending-the-Mercedes-me-store-opening-were-treated-to-food-and-drinks.jpg" alt="Guests attending the Mercedes me store opening were treated to food and drinks" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/05/Guests-attending-the-Mercedes-me-store-opening-were-treated-to-food-and-drinks.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/05/Guests-attending-the-Mercedes-me-store-opening-were-treated-to-food-and-drinks-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/05/Guests-attending-the-Mercedes-me-store-opening-were-treated-to-food-and-drinks-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/05/Guests-attending-the-Mercedes-me-store-opening-were-treated-to-food-and-drinks-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/05/Guests-attending-the-Mercedes-me-store-opening-were-treated-to-food-and-drinks-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/05/Guests-attending-the-Mercedes-me-store-opening-were-treated-to-food-and-drinks-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/05/Guests-attending-the-Mercedes-me-store-opening-were-treated-to-food-and-drinks-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
Over 1,000 honoured guests were invited to celebrate the opening of this latest Mercedes me store. Attendees were treated to live musical performances, tasty treats, as well as a first look at the Mercedes-AMG Vision Gran Turismo – a car that made its debut in the superhero-studded Justice League blockbuster.
<img decoding="async" loading="lazy" class="aligncenter wp-image-35745 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/05/Mercedes-AMG-Vision-Gran-Turismo-at-the-new-Mercedes-me-store.jpg" alt="Mercedes-AMG Vision Gran Turismo at the new Mercedes me store" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/05/Mercedes-AMG-Vision-Gran-Turismo-at-the-new-Mercedes-me-store.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/05/Mercedes-AMG-Vision-Gran-Turismo-at-the-new-Mercedes-me-store-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/05/Mercedes-AMG-Vision-Gran-Turismo-at-the-new-Mercedes-me-store-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/05/Mercedes-AMG-Vision-Gran-Turismo-at-the-new-Mercedes-me-store-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/05/Mercedes-AMG-Vision-Gran-Turismo-at-the-new-Mercedes-me-store-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/05/Mercedes-AMG-Vision-Gran-Turismo-at-the-new-Mercedes-me-store-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/05/Mercedes-AMG-Vision-Gran-Turismo-at-the-new-Mercedes-me-store-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
To book your own visit to the new Mercedes me store, visit <a href="mailto:reservations@mmehk.com">reservations@mmehk.com</a> or call 2598 7080.
Mercedes me store 
G/F, Manning House, 48 Queen’s Road Central, Central, Hong Kong 
<a href="http://www.mercedes.me/hongkong">www.mercedes.me/hongkong</a> 
<img decoding="async" loading="lazy" class="aligncenter wp-image-35746 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/05/Mercedes-AMG-Vision-Gran-Turismo-zipping-around-HK.jpg" alt="Mercedes-AMG Vision Gran Turismo zipping around HK" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/05/Mercedes-AMG-Vision-Gran-Turismo-zipping-around-HK.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/05/Mercedes-AMG-Vision-Gran-Turismo-zipping-around-HK-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/05/Mercedes-AMG-Vision-Gran-Turismo-zipping-around-HK-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/05/Mercedes-AMG-Vision-Gran-Turismo-zipping-around-HK-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/05/Mercedes-AMG-Vision-Gran-Turismo-zipping-around-HK-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/05/Mercedes-AMG-Vision-Gran-Turismo-zipping-around-HK-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/05/Mercedes-AMG-Vision-Gran-Turismo-zipping-around-HK-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />

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Mercedes me store review: Casual dining at its finest

New Mercedes me store boasts all-inclusive customer experience