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<p>There’s a certain kind of luxury that doesn’t simply sell, it savors. And in the glimmering world of scent, where one note can move a room like velvet, <strong>Philippe Di Méo</strong> is the mastermind crafting that magic through <strong>Liquides Imaginaires</strong>.</p>



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<p>“I’m <strong>the founder and the creative director </strong>of<strong> Liquides Imaginaires</strong>,” Philippe tells us, before diving into the brand’s soul. For him, the name isn’t decoration; it’s a doctrine. <strong>“The bond is liquid. Imaginary liquid. Imagine that.” </strong>In his hands, liquid is more than a theme, it’s a bridge between opposites: He describes water you can touch but can’t keep, a metaphor for why luxury must feel alive, not archived. That’s the philosophy behind his aquatic approach: not just “pretty” strategy, but an experience that stays fluid in the mind. And because liquid is sensual, it becomes unforgettable. <strong>“Liquid water… is very sensual… you can feel on your body… on your face, on your mind.”</strong></p>



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<p>Philippe’s initiatives are largely fuelled by a rare trio: <strong>“relentless curiosity, conceptual strength, and artistic instincts.” </strong>But what truly distinguishes his process is how he orchestrates people and ideas, using symbolism like a conductor uses rhythm.</p>



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<p>“When you want to create a perfume,” he explains, <strong>“I always use a very big story, big legend… in something.”</strong> His method begins with the talisman: <strong>“the best example… is to start with the talisman.” </strong>It’s the first key of the universe, the link that connects “opposite walls”, like fire and water, sun and moon. <strong>“I like to make a fire and water, for example sun and the moon… My baby. Sometimes you prefer to be close to the moon… but never in the middle.” </strong>In other words: in Philippe’s luxury, balance isn’t bland, it’s purposeful contrast.</p>


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<p>Born in <strong>Marseille</strong>, trained at the <strong>Beaux Arts of Aix-en-Provence</strong>, then shaped by design in<strong> Paris</strong>, he carries the sea in his creative vocabulary. <strong>“The sea is a symbol of liberty, of space, of imagination.” </strong>And for him, perfume is not merely fragrance, it’s a vehicle for dreaming. “<strong>Perfume is… a dream. You have to use perfume to dream more.”</strong></p>



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<p>Modern luxury, though, has pressures: speed, visibility, commercial urgency. Philippe resists the rush. <strong>“We lose the soul of the luxury product,” </strong>he says plainly. <strong>“I prefer… small series… a more confidential world but luxury always.” </strong>His definition of craftsmanship includes time, intimacy, and authenticity, no masks, no shortcuts.<strong> “If you keep your… authenticity… it’s better to be natural… it’s so simple to be natural.”</strong></p>



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<p>So when he modernizes brands, he protects the core while challenging the tempo. <strong>“Freedom,”</strong> he insists, “is to be free… to keep your own universe… to express your intimate world.” And his proud confession lands like a signature: <strong>“perfume… is an active confession.”</strong></p>



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<p>For Philippe, success isn’t just recognition, it’s emotion made tangible. He connects champagne, wine, and spirit to scent through the same alchemy of pleasure: <strong>“When you… drink champagne, you don’t drink alcohol, you drink happiness… joy… pleasure.” </strong>In Liquides Imaginaires, that sparkling joy finds its way into narrative fragrance, because love, like liquid, must move.</p>



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<p>And if you’re wondering why Philippe’s work leaves a trace like a lingering wave… it’s because he doesn’t just create perfumes.</p>



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<p>He creates<strong> liquid legends</strong>.</p>



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<p>Shop Location:</p>



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<p>Causeway Bay</p>



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<p>Shop 28, G/F, 11-19 Great George Street, Fashion Walk</p>



<p>info@scentedniche.com&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </p>



<p>Tel: 2608 2206</p>



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<p>Shop No.117, 1/F, Lee Garden Two, 28 Yun Ping Road</p>



<p>Tel: 2608 2060</p>



<p>Info_leegardens@scentedniche.com</p>



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<p>Tsim Sha Tsui</p>



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<p>Shop 210A, Level 2, 18 Salisbury Road, K11 Musea</p>



<p>info_k11musea@scentedniche.com&nbsp; Tel: 2608 2205</p>



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<p><a href="http://www.scentedniche.com">www.scentedniche.com</a><br></p>


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Liquid Gold, Lyrical Liqueurs at Scented Niche: Luxury with a Splash of Imagination