Luxury shoe store Tassels has recently played host to the exclusive Alden Trunk Show 2018 in Hong Kong. Founded in 1884 by Charles H Alden, Alden is a family-owned business that hand-makes shoes in Massachusetts for four generations now.

The company is known for its innovation in shoe technology, from producing Goodyear welted men’s traditional shoes to designing orthopaedic shoes that allow proper fitting and help in correcting feet problems. It is Alden’s thorough research and development that makes it a leader in specialised shoes as well as in traditional footwear.

We spoke to Steve Reinhart from Alden on what makes Alden the indispensable shoe brand for gentlemen. Check out the full video.