The launch of the iPhone 7 comes at the perfect time for Apple to capitalise on the controversy surrounding its rival, the Samsung Galaxy Note 7.

Apple recently unveiled the iPhone 7, and the company’s latest generation of smartphone boasts a number of improvements on the iPhone 6.

The upgraded iPhone looks similar to its predecessor and is the same size but it has a better camera, faster processor and improved battery life. One controversial new feature, however, of the iPhone 7 is the lack of a headphone jack.

Apple said they removed the headphone jack to free up space in the smartphone for extra technology and to move towards a wireless future.

The phones will come with headphones, but they will have to fit into the Lightning port, which is used for charging.

A smartphone’s camera tends to be a key selling point for a lot of people, and the iPhone 7 is an improvement on the iPhone 6.

The latest phone has a wider F1.8 aperture, image stabilization and a bigger image sensor.

The more expensive and bigger iPhone 7 Plus comes with a dual camera system. It has the same 12MP wide-angle lens as the standard iPhone 7, along with a second 12MP telephoto lens next to it. The two lenses allow for twice the optical zoom and better digital zoom.

The release of the iPhone 7 comes just as Apple’s biggest rival, Samsung, has urged owners of its Galaxy Note 7 to stop using and exchange their phones after some devices exploded during or after charging.

The iPhone 7 is set to launch in Hong Kong from September 16.