Wish Upon a Star: Bulgari launches festive new campaign and charity drive
There’s only one word to describe the festive new Wishes Factory Campaign from Bulgari: wow. Featuring stunningly creative visuals by Italian architect and designer Federico Babina, the video fully immerses viewers in the holiday spirit while evoking images of Rome under a starry night sky.
At the same time, Bulgari continues to build on its charitable endeavours with a special #SeeMyWish social media campaign. The luxury jewellery brand will donate US$1 to Save the Children every time the campaign video – which you can find at https://www.bulgari.com/en-hk/seemywish – or a wish selfie with the hashtag #SeeMyWish is shared on Facebook or Instagram.
Since 2009, the jewellery house has raised over US$70 million for Save the Children in support of youth education and empowerment, improving the lives of over one million children across the world.
So spread your joy with those less fortunate this holiday season. Log on to your social media and start sharing now!