Give Joy: Emphasising on the joy of shopping and gifting with DFS Group
In time for the holiday season, DFS is back with its annual Give Joy campaign to celebrate the festive mood and the happiness of gifting. From November 15th to December 31st, customers can enjoy shopping from a selection of more than 90 brands including Johnnie Walker, Prada, Dior and more. The specially-curated 2019 collection for Give Joy has a variety of more than 150 products across the retailer’s luxury product pillars, including watches, accessories, wines, cosmetics and much more besides.
Moreover, with the campaign taking place in downtown T Galleria and airport locations worldwide, the luxury travel retailer has set up pop-up stores that allow customers to add a personal touch to the items purchased. Take, for instance, one can stop at a Christian Dior counter in one of the aforementioned locations and get unique gift boxes with personalised ribbons, bespoke name engravings and customised wrapping papers enhanced with evocative fragrances.
Furthermore, the DFS stores will also showcase theatrical events that range from visits by Santa and his crew to performances by local musicians to highlight more on the festiveness of this most joyful time of the year.
“The holiday season is all about sharing and spreading joy. Every year, we are delighted to be able to excite and inspire our customers with an array of heart-warming experiences, pop-ups and activations that celebrate the pleasure of gifting,” said Ariel Gentzbourger, DFS Group Executive Vice President, Merchandising.
For more information on this festive promotion and the wonderous gifts of the Give Joy campaign, visit www.tgalleria.com.