Gucci’s new store celebrates the ‘do it yourself’ spirit
With its recent flagship store reopening at Landmark, Gucci has once again shown why it’s a brand with a difference.
Creating a space that is instantly recognisable as Gucci, the store is huge by Hong Kong standards, boasting 7,700 sq. ft of floor area, spread across two storeys, featuring an extensive range of men’s and women’s ready-to-wear collection, handbags, accessories, shoes and watches.
The collection and store design matches Creative Director Alessandro Michele’s whimsical, idiosyncratic aesthetic style and evokes the same retro-chic vibe that Gucci has been aiming for in the last few years.
To accentuate the fashion label’s new direction, the ground floor of the newly refurbished store houses the Gucci DIY (Do It Yourself) service that allows customers to personalise certain products to best express their individualism.
As expected in any Gucci event, the launch cocktail party saw a host of socialites attending the event. Among those spotted were Kary Ng, Aarif Lee, Hilary Tsui, Wyman Wong, Carmen Yim, Yen Kuok, Antonia Li, Tiffany Chan, Rene Chu and many more.
