New Guiltless pop-up turns your guilt to gold for a good cause

By Gigi Ip
Nov 08, 2017

The premium luxury consignment e-shop Guiltless.com has popped up in real life for one month only. Guiltless’ first pop-up store is giving Hong Kong shoppers a chance to purchase luxury pre-owned items donated by local and international celebrities.


Over 50 celebrity-owned items will be up for grabs including a Valentino dress from actress Shu Qi, Michelle Yeoh’s signature trainers and a Gucci Dionysus from Michele Reis.  


Building on Founder and CEO Yen Kuok’s philosophy of promoting eco-friendliness in the wasteful fashion world, 70% of all celebrity sale profits will be donated to Crossroads International, a Hong Kong-based non-profit organisation dedicated to recycling.


So do your bit for sustainable fashion while beating ridiculous waitlists for limited-edition fashion items. Pop by the Guiltless pop-up store at Man Yee Building from now until 20 November 2017.