Aurora par Charles Wong Eau de parfum, the perfume brand founded by renowned luxury lifestyle connoisseur and fragrance enthusiast Charles Wong, has recently unveiled an enticing new aroma in the form of the Linderhof am Morgen. We sat with Wong to find out more…

What led you to start Aurora par Charles Wong Eau de parfum? 

The idea was sparked by my visit to the French region of Grasse, the world capital of perfume, during my birthday trip back in 2017. While there, I made my very first personally blended fragrance in one of the prestigious perfume house; after coming back to Hong Kong, a thought just came across my head that I should turn that into a product, my very own ‘design’, that’s how Aurora par Charles Wong was born. 

Tell us a little bit about your latest product, Linderhof am Morgen.  What inspired it, and what does it smell like?  What makes it so special? 

The latest fragrance, ‘Linderhof am Morgen’, is my second fragrance, which was inspired by my visit in Linderhof, the former residence of the late Bavaria King, Ludwig II, in 2017. It was an early morning when I was visited, and the scenario is so surreal and impressive that I was spurred to capture it – a kind of airy, serene and fairytale like appeal, yet, one that’s equally majestic, splendid, elegant and real. 

This new fragrance features a couple of my favorite scents in it: the blue hyacinth, the fig, the greenery elements, and an Asian element which I specifically asked my French perfumer to create – the Japanese tofu cream – to capture the lightness and purity of a white swan’s feather, which in turn pays homage the majestic creature that symbolises the Swan King, King Ludwig II himself. 

The special thing about my fragrance is that the uniqueness of its creation. It pairs the creative direction from a Hong Konger and an expertise from a French perfumer, and is made in the world capital of perfume, Grasse, in France. Apart from using high quality ingredients and the rigorous workmanship, the decoration of each bottle of fragrance are all handcrafted by myself, made literally with my heart and soul. 

How do perfumes add to our lives, and what goes into making them? 

I always compare fragrance to invisible clothes, something that can’t be touched or seen but literally sparks the senses. Every person wearing the same fragrance will have a completely different interpretation and feeling, but one thing is for sure, it gives each of us joy and pleasure, something unique to one’s persona, attire and make-up. 

Creating a refined fragrance requires not only passion but hard work, really, a courage to keep doing and trying, a great sense of style and sophistication is a plus, but it’s all down to the execution, and eyes on detail. 

Thank you.