Love Parade: Tiffany and Co’s With Love, Since 1837 and Pomellato’s Pom Pom Dot Collection

By Joseff Musa
May 28, 2024

Taking inspiration from the Tiffany & Co. window designer Gene Moore, the With Love , Since 1837 campaign reveals the untold stories behind the House’s most definitive jewellery collections. Through imaginative storytelling, the theatrical vignettes prove that love is the beating heart of Tiffany & Co. – the common thread that unites each collection and the jeweller’s illustrous heritage of craftsmanship. The campaign speaks to the House’s illustrious heritage, telling the origin of each collection and conferring rich meaning on indelible designs like the Lock bracelet, the Jean Schlumberger by Tiffany & Co. Sixteen Stone ring, HardWear jewellery and other creations.


The design of the Pom Pom Dot Collection from Pomellato is based on a button. A motif that forms part of the brand’s design heritage, it features a gold necklace from 1974 – an inspiring detail that conveys many messages. Transformed into a precious jewel, Pom Pom Dot is a reminder to appreciate and love the simple and everyday things that make life happy and beautiful. This positivity is expressed in the brightly coloured gemstones and diamonds, the tactile pleasure of softly contoured rose gold and the playfulness of varying proportions.