South Korean barbershop Herr opened its first foreign branch recently in the heart of Central, on the 29th floor of Attire House.

Herr was founded by Sangyoon Lee in Seoul in 2013 to encourage men to look their best, while feeling comfortable enough to build a rapport with their barber, who in turn shares knowledge on haircare and grooming.

Herr offers an intimate experience, with only two barber seats and with its view out of the wraparound window on the 29th floor, guests escape the hustle ‘n’ bustle below.

Herr is a barbershop aimed at the discerning, modern Hong Kong gentleman, which is evident by some of its collaborations in the past — Louis Vuitton, Gucci, Tods, Club Monaco, Patek Philippe and Four Seasons Hotel.

Due to its partnership with Attire House, visitors to Herr can also peruse ready-to-wear clothing, bespoke tailoring or enjoy a drink in the roof-top bar.

We met with Lee to find out what Herr offers and why he chose Hong Kong, and we watched a shaving demonstration.

Herr barbershop

29th Floor

8 Wyndham Street

Asia Pacific Centre

Central

2619-9007