Gone are the misconceptions that men do not need skin care products. Modern men are increasingly more conscious about their personal wellness, hygiene and appearance. In fact, the global market for male grooming products is expected to rise to US$81.2 million by 2024, according to Research and Markets, a global market insight and analysis company. But with such a diverse range of skincare products from oil-control to vegan-based formula and unisex options, navigating the market for a product right for you can be daunting. Here’s a list comprised of some of the top brands for men’s skincare and grooming products:

Although men’s skin is thicker and more resilient to ageing than women’s, thanks to their higher collagen density and natural testosterone, the skin, regardless of gender, is still vulnerable to external factors such as poor diet, pollutants and excessive UV exposure. Though there is no one-size-fits-all solution to skincare, the holy grail to any healthy and hydrated skin consists of a cleanser, exfoliator and moisturizer. Additionally, grooming products such as serums and beard oils also help support and reinforce the benefits of your skincare routine.

To start, the Venn Moisture-Balance All-In-One Face Cleanser is a vegan all-round cleanser to suit various skin types, especially those with a combination of oily and dry patches. Its non-foaming formula mimics the skin’s natural pH levels mildly exfoliating and brightening the skin for a fresh start to the day before a shave. 

Depending on how sensitive the skin is, skincare routine can alternate between face cleansers and exfoliators for an occasional facial skin therapy- removing dead skin cells and allowing for your grooming products to be absorbed more efficiently. La Mer’s Replenishing Oil Exfoliator is especially refreshing after a workout or before a shave. Infused with sugar crystals and sea salt, the exfoliator refines, detoxifies and replenishes the skin. 

To top off a clean face, applying moisturizer is key to keeping the skin hydrated and fighting signs of ageing. Dr. Barbara Sturm’s face cream for men is designed to keep a combination of different skin types fresh for 24 hours, countering inflammation from razor burn and other irritations. It targets signs of ageing and supports the body’s natural skin renewal function. For quick absorption, Tom Ford’s Oil-Free Daily Moisturizer absorbs fast and has a matte finish that keeps your skin hydrated and energized.

Rounding up the grooming regime, serums and beard oils are the perfect boost of hydration and revitalization to reinforce the effects of moisturizers. Serums contain a higher concentration of active ingredients (eg. hyaluronic acid and vitamin C) than moisturizers and provides extra attention to skin management such as reducing wrinkles. Clinique for men’s Maximum Hydrator encapsulates antioxidants and super-moisturising hyaluronic acid that adds a boost of hydration for the skin. Alternatively, Natura Bissé’s Essential Shock Intense Complex reduces the depth of wrinkle lines and tightens the skins with ingredients such as Iris Florentina flower extract, amino acids and encapsulated vitamin C

For a refreshing aftershave, the luxurious Acqua Di Parma’s dedicated line of beard care products are crafted with ingredients that help soothe and condition facial hair effectively. Alternatively, Espa Men’s Triple Action Grooming Oil is enriched with vitamins A and E, candeia tree extract and omegas three and six to replenish moisture and smooth coarse bristles for effortless grooming