Mastermind World premiers Star Wars collection at new display-less store
Japanese fashion label MASTERMIND WORLD has built a cult following of sorts thanks to its high quality fabrics and innovative street-chic creations. Now creator Masaaki Homma has brought the high-end gothic apparel brand to Hong Kong, while simultaneously unveiling a special Star Wars: The Last Jedi collection.
Launched in early December, his new Fashion Walk store brings fans a novel ‘display-less’ shopping experience. Instead of browsing through the usual panoply of clothing displays, guests visiting the shop will be whisked away to a private room to browse through Mastermind World’s collection on a tablet. Chosen items will be sent directly in for you to try.
To celebrate this new minimalist concept store (and in a stroke of PR genius), Mastermind World partnered with the massive Star Wars franchise on an exclusive range of Star Wars: The Last Jedi goodies that launched just one day before the movie premiered in Hong Kong. The collection features ten unique t-shirt and sweater designs priced from HK$880 to HK$1,350.
