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<p>For most people, art is a decoration complementing the interior architecture of their house and an investment piece so it is necessary to make a thorough and careful selection while picking an art canvas that you will most likely hang in your living space. It is important that it is something that fits your personal taste and also has significant value to it so Gafencu has put together a step-by-step guide to purchasing an art piece that you won’t regret.</p>


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<figure class="aligncenter size-large is-resized"><img decoding="async" src="https://www.gafencushop.com/wp-content/uploads/2023/05/DSC_8247-1024x683.jpg" alt="buying art" class="wp-image-74392" width="768" srcset="https://www.gafencushop.com/wp-content/uploads/2023/05/DSC_8247-1024x683.jpg 1024w, https://www.gafencushop.com/wp-content/uploads/2023/05/DSC_8247-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2023/05/DSC_8247-800x534.jpg 800w, https://www.gafencushop.com/wp-content/uploads/2023/05/DSC_8247-420x280.jpg 420w, https://www.gafencushop.com/wp-content/uploads/2023/05/DSC_8247-768x512.jpg 768w, https://www.gafencushop.com/wp-content/uploads/2023/05/DSC_8247.jpg 1502w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<h2 class="wp-block-heading">Start by exploring the art world</h2>



<p>The art world is a never-ending vast ocean with so much to explore, so it is important to start by gaining exposure to the art scene to discover different options available in the market. Fortunately, it is fairly convenient to examine the art scene these days. You can attend some important art events like Art Basel, <a rel="noreferrer noopener" href="https://igafencu.com/articles/art-central-2023" target="_blank">Art Central </a>or Affordable Art Fair that happen on an annual basis or you can visit art exhibitions that happen in local galleries. Besides, the internet is also a resourceful place for it, given the list of art-related content like <a href="https://igafencu.com/articles/artistic-instagram-pages" target="_blank" rel="noreferrer noopener">these artistic Instagram pages</a> that you can come across in browsers and social media.</p>


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<figure class="aligncenter size-large is-resized"><img decoding="async" src="https://www.gafencushop.com/wp-content/uploads/2023/05/Hope-4-1-1024x641.jpg" alt="buying art" class="wp-image-74391" width="768"/></figure></div>


<h2 class="wp-block-heading">Get to know what art resonates with you</h2>



<p>The more art you see, the more you will get to know what you like. Affordable Art Fair Director Regina Zhang says that when you walk into a gallery with the intention of buying art, it is important to keep an open mind. By having no predetermined notion, it becomes easier for you to note what sort of art you are attracted to. Do you seem to be drawn to a specific style of painting, a particular theme or a certain art period?</p>


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<figure class="aligncenter size-large is-resized"><img decoding="async" src="https://www.gafencushop.com/wp-content/uploads/2023/05/creative-woman-managing-art-gallery-2021-09-24-04-08-59-utc-1024x683.jpg" alt="buying art" class="wp-image-74388" width="768"/></figure></div>


<h2 class="wp-block-heading">Do your research</h2>



<p>Once you know what you find appealing, it is time to do some research especially if your art purchase is going to be an investment. Try reading art magazines, and official websites of artists or galleries to learn more about the art you like. You can also talk to industry experts to clarify all your doubts. Having a good knowledge of the subject will entail you to make an informed decision about what you want. Plus, reading further or talking to more art aficionados would also give you more options or will lead you to filter your decision and help you settle on what you are exactly going to buy.</p>


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<figure class="aligncenter size-large is-resized"><img decoding="async" src="https://www.gafencushop.com/wp-content/uploads/2023/05/simple-posters-gallery-hanging-on-the-wall-in-brig-2022-02-02-05-09-29-utc-scaled-e1684399310837-1024x591.jpg" alt="" class="wp-image-74389" width="768"/></figure></div>


<h2 class="wp-block-heading">Consider your interior design</h2>



<p>If you are buying art, you are probably planning to have it framed on your wall so it is important to check a few things before making the purchase. The first and most important thing is finding out how small or big it can be because you can always repaint the walls and redecorate the entire room to coordinate with your art if you want but nothing can be done about the size of the wall. You should also ensure that it will be possible to get the frame or the sculptor through the doors.</p>


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<figure class="aligncenter size-large is-resized"><img decoding="async" src="https://www.gafencushop.com/wp-content/uploads/2023/05/man-buying-painting-2021-09-24-03-55-54-utc-1024x683.jpg" alt="buying art" class="wp-image-74383" width="768" srcset="https://www.gafencushop.com/wp-content/uploads/2023/05/man-buying-painting-2021-09-24-03-55-54-utc-1024x683.jpg 1024w, https://www.gafencushop.com/wp-content/uploads/2023/05/man-buying-painting-2021-09-24-03-55-54-utc-scaled-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2023/05/man-buying-painting-2021-09-24-03-55-54-utc-scaled-800x533.jpg 800w, https://www.gafencushop.com/wp-content/uploads/2023/05/man-buying-painting-2021-09-24-03-55-54-utc-420x280.jpg 420w, https://www.gafencushop.com/wp-content/uploads/2023/05/man-buying-painting-2021-09-24-03-55-54-utc-768x512.jpg 768w, https://www.gafencushop.com/wp-content/uploads/2023/05/man-buying-painting-2021-09-24-03-55-54-utc-1536x1024.jpg 1536w, https://www.gafencushop.com/wp-content/uploads/2023/05/man-buying-painting-2021-09-24-03-55-54-utc-2048x1365.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<h2 class="wp-block-heading">Buy the art</h2>



<p>So, you have funnelled down to the exact artwork you want. It is time to go ahead and check their prices especially if you have a certain budget in mind. It is perfect if the rates fall within your allotment or you are willing to pay a couple of extra thousands above your budget because you absolutely love the art piece you selected. If not, you can go for the other options in mind.</p>


Your guide to purchasing an art piece that you won’t regret

<p><img decoding="async" loading="lazy" class="aligncenter wp-image-36513 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/06/700x466-Art-Futures-Group_opt.jpg" alt="We talked to Jeremy Kasler, founder and CEO of Art Futures Group to learn more about art investment." width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-Art-Futures-Group_opt.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-Art-Futures-Group_opt-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-Art-Futures-Group_opt-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-Art-Futures-Group_opt-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-Art-Futures-Group_opt-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-Art-Futures-Group_opt-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-Art-Futures-Group_opt-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p>As world leaders in Chinese contemporary art for investment, <strong>Art Futures Group</strong> offers international investors a chance to diversify their portfolio and gain a foothold into this lucrative market.</p>
<p>We talked to <a href="http://artfuturesgroup.com/" target="_blank" rel="noopener"><strong>Jeremy Kasler</strong></a>, founder and CEO of Art Futures Group to learn more about art investment.</p>
<p><strong><em>As an entrepreneur from a very early age, what are your earliest memories and experiences and who inspired your career path? </em></strong></p>
<p>My earliest memory as an entrepreneur is selling Christmas wrapping paper on the street corner in the UK. During my teenage years, I did this every Christmas to ensure I had money to buy presents and generally enjoy the things that teenagers do. If it rained, we sold umbrellas. This was my first lesson in adapting to meet different market conditions.</p>
<p>My inspiration was my grandfather, the hardest working man I have ever met. He worked for himself his entire life and was very committed to his business. A man of great morals, he was hugely respected by those that knew him and was a great inspiration to me as an entrepreneur.</p>
<p><strong><em>Before Art Futures Group (AFG), you were in the property and investment sector. What inspired you to move into the art industry? </em></strong></p>
<p>I wandered into a gallery in Singapore and was appalled by the lack of transparency when I was told that the piece of art I was looking at was a good investment “because it will go up in value”. In that moment, I decided it was time to create a company to bring fair pricing and transparency to this market.</p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-36514 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/06/700x466-Art-Futures-Group2_opt.jpg" alt="We talked to Jeremy Kasler, founder and CEO of Art Futures Group to learn more about art investment." width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-Art-Futures-Group2_opt.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-Art-Futures-Group2_opt-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-Art-Futures-Group2_opt-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-Art-Futures-Group2_opt-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-Art-Futures-Group2_opt-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-Art-Futures-Group2_opt-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2018/06/700x466-Art-Futures-Group2_opt-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p><strong><em>How is AFG bringing art investment from the high-cost playing field of the elite to middle class working professionals and Gen Y investors? </em></strong></p>
<p>Before we opened in Hong Kong, the only way to get art investment advice was to commit US$2,000,000 to the market and in return, HSBC would allocate you an advisor. With no one to help the average man, we decided to offer a service to help the mid-range clientele invest in artworks in the HK$200,000 – $800,000 category.</p>
<p><strong><em>How do you help your clients gain a profit through your end-to-end investment service?</em></strong></p>
<p>First, we identify artists that we believe have investment potential and then help to secure selected pieces on our client’s behalf. During this process, we perform a substantial amount of due diligence to find the art pieces with the best prospects for capital growth including monitoring the market to give buy and sell recommendations, just as a stockbroker would. Finally, we provide certificates of provenance to show the artwork was purchased directly from the artist. This is significant when putting the artwork to auction or for sale.</p>
<p><figure id="attachment_36515" aria-describedby="caption-attachment-36515" style="width: 466px" class="wp-caption aligncenter"><img decoding="async" loading="lazy" class="wp-image-36515 size-full" src="//www.gafencushop.com/wp-content/uploads/2018/06/466x700-Art-Futures-Group_opt.jpg" alt=" Jeremy Kasler, founder and CEO of Art Futures Group" width="466" height="700" srcset="https://www.gafencushop.com/wp-content/uploads/2018/06/466x700-Art-Futures-Group_opt.jpg 466w, https://www.gafencushop.com/wp-content/uploads/2018/06/466x700-Art-Futures-Group_opt-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2018/06/466x700-Art-Futures-Group_opt-186x280.jpg 186w, https://www.gafencushop.com/wp-content/uploads/2018/06/466x700-Art-Futures-Group_opt-120x180.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2018/06/466x700-Art-Futures-Group_opt-400x601.jpg 400w" sizes="(max-width: 466px) 100vw, 466px" /><figcaption id="caption-attachment-36515" class="wp-caption-text">Jeremy Kasler, founder and CEO of Art Futures Group</figcaption></figure></p>
<p><strong><em>AFG also provides rental services of the purchased piece. How can this maximise a client’s potential profit? </em></strong></p>
<p>We have a leasing department that in many cases allows us to rent the client’s artwork to third parties. This creates a residual income over and above the capital growth and is paid quarterly to the client just like a dividend.</p>
<p><strong><em>What advice would you give to art enthusiasts who may be looking to invest in this lucrative market? </em></strong></p>
<p>Buy original artworks, not prints. Try and find a certain sector you enjoy, for example Chinese contemporary art, and concentrate on that. Always establish a good provenance as there are many copies out there. Finally, buy the best you can afford.</p>
<p>For more information please visit, <strong><a href="http://www.artfuturesgroup.com/">www.artfuturesgroup.com</a></strong> or call (852) 3758 7888</p>
<p>&nbsp;</p>


We talked to Jeremy Kasler, founder and CEO of Art Futures Group to learn more about art investment.

Inside Hong Kong’s Art Futures Group

art investment

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Your guide to purchasing an art piece that you won’t regret

Inside Hong Kong’s Art Futures Group