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Talented and outspoken Italian scent maker Alessandro Gualtieri, otherwise known as The Nose, reveals the fascinating intricacies of his creative process and why he finds great pleasure in repulsive smells.

Orto Parisi: Discover a unique range of scents

Showcasing finest Neapolitan artistry with stellar inspirations



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Scented Niche’s &#8216;Mendittorosa, In Daymon Name&#8217; Pop-Up Store at K11 Musea is a celebration of Italian design intertwined with cosmic tales.


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<figure class="aligncenter size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://www.gafencushop.com/wp-content/uploads/2024/05/TZ8_4430-1024x683.jpg" alt="" class="wp-image-81365" srcset="https://www.gafencushop.com/wp-content/uploads/2024/05/TZ8_4430-1024x683.jpg 1024w, https://www.gafencushop.com/wp-content/uploads/2024/05/TZ8_4430-420x280.jpg 420w, https://www.gafencushop.com/wp-content/uploads/2024/05/TZ8_4430-768x512.jpg 768w, https://www.gafencushop.com/wp-content/uploads/2024/05/TZ8_4430-1536x1024.jpg 1536w, https://www.gafencushop.com/wp-content/uploads/2024/05/TZ8_4430-2048x1365.jpg 2048w, https://www.gafencushop.com/wp-content/uploads/2024/05/TZ8_4430-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2024/05/TZ8_4430-800x533.jpg 800w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


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The event unveils the &#8216;Black Diamond Edition – In Noccolo Name,&#8217; a jewellery collection that draws inspiration from the mythical journey of Noccolo, a mystical black cat linked to the timeless saga of black diamonds and their interstellar legacy. The exclusive Black Daymon fragrance will also be presented, offering a limited-edition scent that captures the essence of Naples’ rich artisanal culture.
</div><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="1024" height="683" src="https://www.gafencushop.com/wp-content/uploads/2024/05/TZ8_4843-1024x683.jpg" alt="" class="wp-image-81357 size-full" srcset="https://www.gafencushop.com/wp-content/uploads/2024/05/TZ8_4843-1024x683.jpg 1024w, https://www.gafencushop.com/wp-content/uploads/2024/05/TZ8_4843-420x280.jpg 420w, https://www.gafencushop.com/wp-content/uploads/2024/05/TZ8_4843-768x512.jpg 768w, https://www.gafencushop.com/wp-content/uploads/2024/05/TZ8_4843-1536x1024.jpg 1536w, https://www.gafencushop.com/wp-content/uploads/2024/05/TZ8_4843-2048x1365.jpg 2048w, https://www.gafencushop.com/wp-content/uploads/2024/05/TZ8_4843-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2024/05/TZ8_4843-800x533.jpg 800w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>



<h3 class="wp-block-heading">Mendittorosa Daymonilia Jewelry Collection &#8211; “In Noccolo Name”</h3>



The “In Noccolo Name” collection boasts an exquisite totemic pendant wrought in white gold, featuring a dual-sided design reminiscent of a cat’s paw and adorned with black diamonds. Available with silver chain, this collection, which emerges as a charming addition to the revered Daymonilia pendant series, not only celebrates the allure of black diamonds—gems that carry the mystique of celestial origins—but also honours the enigmatic beauty of black cats, viewed as earthbound ambassadors of the mystical.


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<figure class="aligncenter size-large"><img decoding="async" loading="lazy" width="1024" height="512" src="https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.13-1024x512.jpeg" alt="" class="wp-image-81390" srcset="https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.13-1024x512.jpeg 1024w, https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.13-560x280.jpeg 560w, https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.13-768x384.jpeg 768w, https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.13-1536x768.jpeg 1536w, https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.13-200x100.jpeg 200w, https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.13-800x400.jpeg 800w, https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.13.jpeg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


<div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile"><div class="wp-block-media-text__content">
Daymonilia&#8217;s jewellery was inspired by the success of the Daymon fragrance. Handcrafted in Italy, these creations embody traditional goldsmithing excellence.
</div><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="1024" height="682" src="https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.11-1024x682.jpeg" alt="" class="wp-image-81392 size-full" srcset="https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.11-1024x682.jpeg 1024w, https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.11-420x280.jpeg 420w, https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.11-768x512.jpeg 768w, https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.11-200x133.jpeg 200w, https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.11-800x533.jpeg 800w, https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.11.jpeg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>



<h3 class="wp-block-heading">Mendittorosa Black Daymon Eau de Parfum (Limited Edition)</h3>



Daymon stands as the crowning jewel in the Mendittorosa olfactory collection, a personal favourite of the brand&#8217;s founder, Stefania Squeglia. Each Mendittorosa scent is a labour of love, typically taking two years from conception to fruition—a testament to the brand&#8217;s dedication to artistry and quality. Daymon, a unique bestselling fragrance, has traversed this journey of creation, inspired by the nobility of animals and a commitment to their protection.


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<figure class="aligncenter size-large is-resized"><img decoding="async" loading="lazy" src="https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMON-NOCCOLO-242A3939-1-683x1024.jpg" alt="" class="wp-image-81371" width="512" height="768" srcset="https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMON-NOCCOLO-242A3939-1-683x1024.jpg 683w, https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMON-NOCCOLO-242A3939-1-187x280.jpg 187w, https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMON-NOCCOLO-242A3939-1-768x1152.jpg 768w, https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMON-NOCCOLO-242A3939-1-1024x1536.jpg 1024w, https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMON-NOCCOLO-242A3939-1-1365x2048.jpg 1365w, https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMON-NOCCOLO-242A3939-1-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMON-NOCCOLO-242A3939-1-800x1200.jpg 800w, https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMON-NOCCOLO-242A3939-1-scaled.jpg 1706w" sizes="(max-width: 512px) 100vw, 512px" /></figure></div>


<h3 class="wp-block-heading">Mendittorosa Heritage</h3>



<div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img decoding="async" loading="lazy" width="1024" height="682" src="https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.12-1024x682.jpeg" alt="" class="wp-image-81393 size-full" srcset="https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.12-1024x682.jpeg 1024w, https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.12-420x280.jpeg 420w, https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.12-768x512.jpeg 768w, https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.12-1536x1023.jpeg 1536w, https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.12-200x133.jpeg 200w, https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.12-800x533.jpeg 800w, https://www.gafencushop.com/wp-content/uploads/2024/05/WhatsApp-Image-2024-05-08-at-09.21.12.jpeg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure><div class="wp-block-media-text__content">
Mendittorosa, the quintessence of Italian olfactory artistry, is the brainchild of Stefania Squeglia, whose passion for the intangible— spirituality, philosophy, and the cosmos—is distilled into the brand’s essence.
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<div class="wp-block-image">
<figure class="aligncenter is-resized"><img decoding="async" loading="lazy" src="https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMONILIA-NOCCOLO-242A3741-683x1024.jpg" alt="" class="wp-image-81368" width="512" height="768" srcset="https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMONILIA-NOCCOLO-242A3741-683x1024.jpg 683w, https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMONILIA-NOCCOLO-242A3741-187x280.jpg 187w, https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMONILIA-NOCCOLO-242A3741-768x1152.jpg 768w, https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMONILIA-NOCCOLO-242A3741-1024x1536.jpg 1024w, https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMONILIA-NOCCOLO-242A3741-1365x2048.jpg 1365w, https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMONILIA-NOCCOLO-242A3741-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMONILIA-NOCCOLO-242A3741-800x1200.jpg 800w, https://www.gafencushop.com/wp-content/uploads/2024/05/DAYMONILIA-NOCCOLO-242A3741-scaled.jpg 1706w" sizes="(max-width: 512px) 100vw, 512px" /></figure></div>


<h3 class="wp-block-heading has-text-align-center">Pop Up Store Details</h3>



“Mendittorosa, In Daymon Name Pop-Up Store” Location: 5/F., K11 Musea, 18 Salisbury Road, Tsim Sha Tsui Pop-Up Period: Now to 30th June, 2024 (11am to 8pm)



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During the pop-up event, customer who purchase any Mendittorosa creations will receive a complimentary “In Noccolo Name” petit illustration book and an Italian handmade gift, available while supplies last.

K11 Musea welcomes ‘Mendittorosa, In Daymon Name’ Pop-Up Store by Scented Niche

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Rasei Fort reveals what drives his passion for creating delightful fragrances and how he became inspired to set up Manle Parfum and bring his unique perfumes to a wider public.

Fort and Manlé Parfum: Creating Unique and Beatiful Perfumes

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A niche perfume brand based on the beautiful island of Capri.

Jewel of Capri: Carthusia I Profumi di Capri

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James Heeley, the proud creator of Heeley Parfums, has a strong sense of what makes a good perfume and has an overriding passion for scents that are elegant and pleasurable &#8211; all can be purchased at Scented Niche.

James Heeley: Perfumes to Pleasure

Just in time for Christmas, the world’s oldest candlemaker Trudon has launched a special holiday collection inspired by the opulent court of Sun King Louis XIV at Versailles.
<a href="//www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_2.png"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-62477" src="//www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_2.png" alt="Festive Scents Trudon unveils new Christmas scented candle collection_2" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_2.png 700w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_2-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_2-600x399.png 600w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_2-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_2-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_2-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_2-400x266.png 400w" sizes="(max-width: 700px) 100vw, 700px" /></a>
This royal motif is immediately evident on the glass, where the Trudon emblem is embellished with black and gold arabesques that recall the palace’s gates and ironworks. Enhancing its appeal even further are the chateau’s silhouette and royal masquerades that have been brought to life through the stunning illustrations of renowned British artist Lawrence Mynott.
<a href="//www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_3.png"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-62478" src="//www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_3.png" alt="Festive Scents Trudon unveils new Christmas scented candle collection_3" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_3.png 700w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_3-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_3-600x399.png 600w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_3-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_3-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_3-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_3-400x266.png 400w" sizes="(max-width: 700px) 100vw, 700px" /></a>
Each vessel is painstakingly crafted by hand, and involves an intricate four-step process to achieve its unique stenciled design. First, gold foil is applied inside the glass, before a stencil is placed on top. Then, skilled artisans sand the foil through the stencil, ensuring only the illustration remains in place. A coat of paint is then applied to seal the structure into place.
<a href="//www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_1.png"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-62476" src="//www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_1.png" alt="Festive Scents Trudon unveils new Christmas scented candle collection_1" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_1.png 700w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_1-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_1-600x399.png 600w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_1-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_1-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_1-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2021/11/Festive-Scents-Trudon-unveils-new-Christmas-scented-candle-collection_1-400x266.png 400w" sizes="(max-width: 700px) 100vw, 700px" /></a>
Five holiday candles comprise the latest festive collection from Trudon: Gabriel, Ernesto, Gloria, Fir, and the all-new Bayonne. Each boasts a unique scent that are quintessentially part of Christmas celebrations, be it chimney fires, wood and spices, fir trees or spicy chocolate. All come in a Classic size of 270g, which is priced at HK$960. Available for purchase at Scented Niche starting from mid-November, these beautiful aromatic creations are perfect for enhancing your home this holiday season.

Festive Scents Trudon unveils new Christmas scented candle collection_gafencu

Festive Scents: Trudon unveils new Christmas scented candle collection

Much like what music is to a beautiful scene, the right scent, too, keys into a perfectly&nbsp;orchestrated abode; encapsulating the home with a sensorial allure that lets its dwellers&nbsp;synchronise with the ambience of each room.
Stanza, a double entendre for rooms in Italian, while also a word that represents a verse&nbsp;of a poem, set to a rhythmic pattern of music, also embodies the harmonious olfactory&nbsp;experience for the home in a collection of home fragrances, Stanze.
<a href="//www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_1.png"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-61300" src="//www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_1.png" alt="gafencu_stanze_home_spirits_fragrance_collection_scented_niche_1" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_1.png 700w, https://www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_1-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_1-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_1-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_1-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_1-400x266.png 400w, https://www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_1-600x399.png 600w" sizes="(max-width: 700px) 100vw, 700px" /></a>
Exclusively available at niche artisan perfume boutique Scented Niche — one of only 10 boutiques worldwide that carry the limitedly produced fragrance — the collection offers&nbsp;an exclusive home spirits collection that deliver a seamless flow of harmony and 
concentration in whatever task you are immersed in.
<a href="//www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_2.png"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-61301" src="//www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_2.png" alt="gafencu_stanze_home_spirits_fragrance_collection_scented_niche_2" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_2.png 700w, https://www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_2-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_2-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_2-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_2-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_2-400x266.png 400w, https://www.gafencushop.com/wp-content/uploads/2021/09/gafencu_stanze_home_spirits_fragrance_collection_scented_niche_2-600x399.png 600w" sizes="(max-width: 700px) 100vw, 700px" /></a>
The collection is availble in three scents: 
Stanza OM &#8211; when it is time to meditate, to pray, to make yoga and to contemplate. 
Watching the sky or the flames in the fireplace. Deep energy and rebuilding of strength. 
Spices and woods to fill your senses.
Stanza ORO &#8211; when it is time to work, to think or to be creative. The choice when you 
want to be focused, to inspire or be inspired. Nutritious and full of Saffron.
Stanza GIOCHI &#8211; when it is time to play, to relax, to read, to draw or enjoy a movie. 
Alone or in the company of loved ones be that humans or animals. 
Free and full of light with lots of flowers and colour.
&nbsp;
Flacons made by Italian glass manufacturer, Luigi Bormioli. 
Comes with 7 Italian made beech wood sticks.
Concentration: 12% 
Volume: 700ml 
HK2,400
&nbsp;
For more information, please visit <a href="http://www.scentedniche.com" target="_blank" rel="noopener">www.scentedniche.com</a>

gafencu_stanze_home_spirits_fragrance_collection_scented_niche

Exclusive home spirits collection Stanze sets the scene for every room

The new release from Papillon Artisan Perfumes coming 7th July 2021
<a href="//www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes’-new-Spell-125-at-their-new-soon-to-open-concept-store.jpg"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-58507" src="//www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes’-new-Spell-125-at-their-new-soon-to-open-concept-store.jpg" alt="gafencu magazine luxury lifestyle accessories Scented Niche to unleash Papillon Artisan Perfumes’ new Spell 125 at their new soon-to-open concept store" width="700" height="446" srcset="https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes’-new-Spell-125-at-their-new-soon-to-open-concept-store.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes’-new-Spell-125-at-their-new-soon-to-open-concept-store-200x127.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes’-new-Spell-125-at-their-new-soon-to-open-concept-store-439x280.jpg 439w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes’-new-Spell-125-at-their-new-soon-to-open-concept-store-120x76.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes’-new-Spell-125-at-their-new-soon-to-open-concept-store-500x319.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes’-new-Spell-125-at-their-new-soon-to-open-concept-store-400x255.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes’-new-Spell-125-at-their-new-soon-to-open-concept-store-600x382.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" /></a>
The longest spell in the ancient Egyptian Book of the Dead, Spell 125 covers the ceremonial process of crossing the underworld to reach the afterlife, including the famous weighing of the heart ceremony, where only a feather-light heart would pass the Gods’ test.
<a href="//www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-Papillon-Artisan-Perfumes’-new-Spell-125.jpg"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-58504" src="//www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-Papillon-Artisan-Perfumes’-new-Spell-125.jpg" alt="gafencu magazine luxury lifestyle accessories Scented Niche Papillon Artisan Perfumes’ new Spell 125" width="466" height="700" srcset="https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-Papillon-Artisan-Perfumes’-new-Spell-125.jpg 466w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-Papillon-Artisan-Perfumes’-new-Spell-125-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-Papillon-Artisan-Perfumes’-new-Spell-125-186x280.jpg 186w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-Papillon-Artisan-Perfumes’-new-Spell-125-120x180.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-Papillon-Artisan-Perfumes’-new-Spell-125-400x601.jpg 400w" sizes="(max-width: 466px) 100vw, 466px" /></a>Retail price $1,800 
50ml Eau de Parfum
The spell itself is full of visceral and iconic imagery, which provided a wealth of inspiration for Papillon Artisan Perfume’s latest creation. It represents lightness pulled by darkness, and while it steps away from the scorched tar notes that can be found in Anubis, Spell 125 follows the concept from Founder and Creative Director Liz Moores’ first perfume, and now closes the circle.
<a href="//www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes.png"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-58506" src="//www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes.png" alt="gafencu magazine luxury lifestyle accessories Scented Niche to unleash Papillon Artisan Perfumes" width="700" height="446" srcset="https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes.png 700w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes-200x127.png 200w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes-439x280.png 439w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes-120x76.png 120w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes-500x319.png 500w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes-400x255.png 400w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes-600x382.png 600w" sizes="(max-width: 700px) 100vw, 700px" /></a>
This new fragrance will be the 7th offering in the collection and will be released on the 7th day of the 7th month to coincide with Papillon Artisan Perfume’s 7th anniversary. In ancient Egypt, the number 7 was considered the number of the Gods and these deep esoteric connections thread together the inspiration and composition of Spell 125.
<a href="//www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes-concept-store-k11.jpg"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-58505" src="//www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes-concept-store-k11.jpg" alt="gafencu magazine luxury lifestyle accessories Scented Niche to unleash Papillon Artisan Perfumes concept store k11" width="700" height="446" srcset="https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes-concept-store-k11.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes-concept-store-k11-200x127.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes-concept-store-k11-439x280.jpg 439w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes-concept-store-k11-120x76.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes-concept-store-k11-500x319.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes-concept-store-k11-400x255.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2021/06/gafencu-magazine-luxury-lifestyle-accessories-Scented-Niche-to-unleash-Papillon-Artisan-Perfumes-concept-store-k11-600x382.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" /></a>
This new piece of art will be available at both of Scented Niche’s stores from the 7th of July. Good things take time to create, consumers need better options, not just more, and Scented Niche will bring these exclusive scents to scent lovers in Hong Kong.
New concept store opens July 2021:
210A, 2/F, K11 Musea
Current locations:
32 Gough Street, Central
Kiosk LA201A, Level 2, K11 Musea
For more information visit <a href="http://www.scentedniche.com">www.scentedniche.com</a>.

Scented Niche to unleash Papillon Artisan Perfumes’ new Spell 125 at their soon-to-open concept store

<div style="width: 640px;" class="wp-video">
<video class="wp-video-shortcode" id="video-54816-1" width="640" height="360" preload="metadata" controls="controls"><source type="video/mp4" src="https://www.igafencu.com/video/2012/2012_GMHK_Advertorial_ScentedNiche.mp4?_=1" /><a href="https://www.igafencu.com/video/2012/2012_GMHK_Advertorial_ScentedNiche.mp4">https://www.igafencu.com/video/2012/2012_GMHK_Advertorial_ScentedNiche.mp4</a></video></div>

Scented Niche, a perfume boutique tucked into the corner of Central’s Gough Street, has made waves amongst the city’s elite perfume aficionados by continually introducing an array of unique and exclusive scents to tantalise their senses with. Now, the popular store has launched a pop-up location on the second floor of K11 Musea.&nbsp;
<a href="//www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-k11-pop-up.jpg"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-54842" src="//www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-k11-pop-up.jpg" alt="Scent Sational Delights&nbsp; Scented Niche launches K11 Musea pop-up and introduces exciting new scented candles gafencu magazine k11 pop up" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-k11-pop-up.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-k11-pop-up-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-k11-pop-up-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-k11-pop-up-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-k11-pop-up-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-k11-pop-up-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-k11-pop-up-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" /></a>
Standing in sharp contrast to the mass-produced products currently available on the market, Scented Niche places the spotlight firmly on independent perfumeries, doing away with the formulaic creation of scents and focusing solely on innovative creations from international boutiques.&nbsp;
<a href="//www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-patrick-hui.jpg"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-54845" src="//www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-patrick-hui.jpg" alt="Scent Sational Delights&nbsp; Scented Niche launches K11 Musea pop-up and introduces exciting new scented candles gafencu magazine patrick hui" width="466" height="700" srcset="https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-patrick-hui.jpg 466w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-patrick-hui-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-patrick-hui-186x280.jpg 186w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-patrick-hui-120x180.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-patrick-hui-400x601.jpg 400w" sizes="(max-width: 466px) 100vw, 466px" /></a>
For Patrick Hui, the mastermind behind the shop’s success, there were myriad reasons to launch Scented Niche. “For customers passionate about fragrances, there weren’t many choices for niche perfumes in Hong Kong except for those owned by big groups. What is available also tends to be overly packaged and marketed, rather than allowing the scents to speak for themselves.”
“Our passionate staffs are trained to ask questions, help customers narrow down options and find just the right scent that they’re looking for, based on their olfactory memory of scents, previous fragrances they’ve bought and so forth.”&nbsp;
<a href="//www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine.jpg"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-54846" src="//www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine.jpg" alt="Scent Sational Delights&nbsp; Scented Niche launches K11 Musea pop-up and introduces exciting new scented candles gafencu magazine" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" /></a>
To help our customers on choosing scents, Scented Niche carries limited brands in store and offers the most artisanal perfumes that are available in the market. As Patrick believes in quality over quantity, we don’t need more choices but better options when it comes to choosing perfumes.&nbsp;
“We work directly with perfume houses and then we have them send the samples here. So we test their scents but we also evaluate how their development strategy is over the next year. We just want to make sure they are not too mass-market. We will also evaluate the sellers’ online sales channels to ensure all their retailers are following the brand’s pricing strategy. In both instances, wide distribution can confuse consumers and cause deregulated prices for goods, which we try to avoid. Ultimately, we believe Scented Niche’s motto of bringing quality artisanal perfumes to the city’s scent lovers would definitely be embraced by customers who are passionate about fragrances.”
<a href="//www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scents.jpg"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-54844" src="//www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scents.jpg" alt="Scent Sational Delights&nbsp; Scented Niche launches K11 Musea pop-up and introduces exciting new scented candles gafencu magazine new scents" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scents.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scents-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scents-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scents-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scents-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scents-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scents-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" /></a>
But it’s not just perfumes that line the shop’s shelves though – scented candles and home fragrances are also available. Among the latest products to be unveiled is the new Les Albâtres (The Alabasters) collection from the oldest candle maker in the world, Cire Trudon, which was the official supplier of the court of Louis XIV, as well as the greatest cathedrals and churches across France. Inspired by alabaster, a material utilised by Ancient Egyptians and Romans for its creamy, glowing texture, that self-same characteristic can be found in the candles within this collection.&nbsp;
<a href="//www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scented-candle.jpg"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-54843" src="//www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scented-candle.jpg" alt="Scent Sational Delights&nbsp; Scented Niche launches K11 Musea pop-up and introduces exciting new scented candles gafencu magazine new scented candle" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scented-candle.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scented-candle-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scented-candle-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scented-candle-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scented-candle-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scented-candle-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2020/12/Scent-Sational-Delights-Scented-Niche-launches-K11-Musea-pop-up-and-introduces-exciting-new-scented-candles-gafencu-magazine-new-scented-candle-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" /></a>
Worthy of special mention is Héméra, which takes its name after the eponymous Greek goddess of the daytime. Built on a base of amber, patchouli and sandalwood with dashes of cedarwood, iris and nutmeg at its heart, the woody, ambery scent is topped with hints of incense and rose. Priced at HK$1,780, this enticing candle will be available at Scented Niche from 1st December.&nbsp;
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INFO: Scented Niche
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Scent Sational Delights  Scented Niche launches K11 Musea pop-up and introduces exciting new scented candles gafencu magazine k11 pop up

Scented Niche launches K11 Musea pop-up and introduces exciting new scented candles

<div style="width: 640px;" class="wp-video"><video class="wp-video-shortcode" id="video-50835-2" width="640" height="360" autoplay="1" preload="metadata" controls="controls"><source type="video/mp4" src="https://www.igafencu.com/video/2001/2001_GMHK_PatrickHuiInterview.mp4?_=2" /><a href="https://www.igafencu.com/video/2001/2001_GMHK_PatrickHuiInterview.mp4">https://www.igafencu.com/video/2001/2001_GMHK_PatrickHuiInterview.mp4</a></video></div>

Patrick Hui, founder of Scented Niche, on his favourite fragrances, finding boutique scents and delivering independent labels to his discerning Hong Kong clientele.
When did you personally become involved with fragrances? Can you give us a little bit of your own background?
I first started using perfumes when I was in high school, but it was when I went to study in the UK that I realised just how big that world really was. Europe has such a mature perfume culture, for example, there are 700 perfume boutiques in Italy alone. I’ve been enamoured with scents ever since then.
<figure id="attachment_50836" aria-describedby="caption-attachment-50836" style="width: 466px" class="wp-caption aligncenter"><img decoding="async" loading="lazy" class="wp-image-50836 size-full" src="//www.gafencushop.com/wp-content/uploads/2020/02/scented-1-min.jpg" alt="Scented Niche" width="466" height="700" srcset="https://www.gafencushop.com/wp-content/uploads/2020/02/scented-1-min.jpg 466w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-1-min-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-1-min-186x280.jpg 186w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-1-min-120x180.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-1-min-400x601.jpg 400w" sizes="(max-width: 466px) 100vw, 466px" /><figcaption id="caption-attachment-50836" class="wp-caption-text">Patrick Hui, founder of Scented Niche</figcaption></figure>
Tell us a little about Scented Niche. 
Scented Niche is a boutique perfume shop that brings exclusive scents to our scent lovers in Asia. We try to keep everything minimalist, only carrying creations from independent houses, rather than mass produced ones. Currently we have eight brands in all, which includes a range of perfumes, scented candles and home fragrances.
So these are all scents from independent houses?
All of them are from independently owned houses. For me, there’s a big difference between independent brands and designer perfumes. Big brands usually produce scents formulaically so as to develop a best-seller. Independently-owned perfumeries are different, they try to create something unique, something that doesn’t follow the trends, that are classic and timeless. Fine fragrances – those made by independent houses – can take anywhere from six months to three years to develop for each perfume.
<img decoding="async" loading="lazy" class="aligncenter wp-image-50839 size-full" src="//www.gafencushop.com/wp-content/uploads/2020/02/scented-4-min.jpg" alt="Scented Niche" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2020/02/scented-4-min.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-4-min-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-4-min-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-4-min-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-4-min-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-4-min-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-4-min-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
You have said that fragrances shouldn’t be mass produced. Why do you think that?
Most of the designer perfumes are mass produced. The company spends a lot of money on marketing and also the packaging of the perfume bottle itself. All of this cuts into the budget to actually create a great, unique scent. Also, big brands have a really wide channel distribution. We could see it on counters, department stores, a lot of companies and online channels. This cuts down on the exclusivity of the actual product.
<img decoding="async" loading="lazy" class="aligncenter wp-image-50840 size-full" src="//www.gafencushop.com/wp-content/uploads/2020/02/scented-5-min.jpg" alt="Scented Niche" width="466" height="700" srcset="https://www.gafencushop.com/wp-content/uploads/2020/02/scented-5-min.jpg 466w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-5-min-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-5-min-186x280.jpg 186w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-5-min-120x180.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-5-min-400x601.jpg 400w" sizes="(max-width: 466px) 100vw, 466px" />
What can customers expect when they visit Scented Niche?
The first thing that they will experience is our friendly staff, all of whom are passionate about perfumes. They are trained to help visitors find just the right scent that they’re looking for, based on personal scent preferences, previous fragrances they’ve bought and so forth. They can then introduce them to those products created by the independent brands we carry and find a perfect match. In many cases, customers have previously relied on designer perfumes, but have become disenchanted with their short lifespan and want something that will be more unique while also long-lasting.
How do you find new products for Scented Niche?
We work directly with perfume houses and then we have them send the samples here. So we test &nbsp;their scents but we also evaluate how their development strategy is over the next year. We just want to make sure they are not too mass-market, that they have no plans to enter wide &nbsp;distribution channels like department stores. We will also evaluate the sellers’ online sales – particularly because many Hongkongers purchase their perfumes digitally. In both instances, wide distribution can confuse consumers and cause deregulated prices for goods, which we try to avoid.
Do you guys also do crowd testing before you introduce your products?
Not in any formal capacity, not, but every time we find something with potential, we ask our important VIP clients to also test them out. After all, many of our customers personally own 600 to 900 bottles in their fragrance collections. They’ve smelled many scents and they know what they like, so they help us gage how other people will feel about it as well.
You started Scented Niche in Hong Kong. Why did you choose Hong Kong as your place?
Hong Kong consumers are quite unique. It’s a very mature market and they’re very multicultural. They know what they want. In many cases, true perfume aficionados either have to travel overseas to find new, unique scents or to settle for more mass market designer perfumes that aren’t as exclusive as what they’re looking for. Ultimately, we thought Scented Niche’s motto of finding the best boutique fragrances would definitely be embraced by these discerning customers.
<img decoding="async" loading="lazy" class="aligncenter wp-image-50838 size-full" src="//www.gafencushop.com/wp-content/uploads/2020/02/scented-3-min.jpg" alt="Scented Niche" width="466" height="700" srcset="https://www.gafencushop.com/wp-content/uploads/2020/02/scented-3-min.jpg 466w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-3-min-200x300.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-3-min-186x280.jpg 186w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-3-min-120x180.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-3-min-400x601.jpg 400w" sizes="(max-width: 466px) 100vw, 466px" />
Given you have all the perfumes here, do you have any favourite scents and why?
I do have some favourite fragrances among the current stock we have here. <a href="http://www.scentedniche.com/index.php?route=product/product&amp;product_id=174&amp;search=Chypre+Palatin&amp;category_id=0" target="_blank" rel="noopener">Chypre Palatin</a> from Parfums MDCI is one of my favourites because it is something I wear for occasions when I go out in the night. I won’t wear it every day. It is not as linear as the other daily-wear perfumes, it’s a statement-making scent.
Can you give us an idea of what kind of smell it is?
It is a very complicated perfume made by world class perfumer, Bertrand Duchaufour. Even &nbsp;though it has a vintage Chypre structure (citrus opening with a combination of floral notes at the heart, oak moss and balsamic resins at the base), it doesn’t smell too old with all the floral absolutes in the heart. I would say it’s good for both men and women, even though it was created as a masculine perfume. It’s a very modern homage to the nostalgic scents of yesteryears.
<img decoding="async" loading="lazy" class="aligncenter size-full wp-image-50837" src="//www.gafencushop.com/wp-content/uploads/2020/02/scented-2-min.jpg" alt="Scented Niche" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2020/02/scented-2-min.jpg 700w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-2-min-200x133.jpg 200w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-2-min-421x280.jpg 421w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-2-min-120x80.jpg 120w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-2-min-500x333.jpg 500w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-2-min-400x266.jpg 400w, https://www.gafencushop.com/wp-content/uploads/2020/02/scented-2-min-600x399.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" />
Finally, do you have any new projects on the horizon?
This past year has been a very big one for us at Scented Niche, and we believe 2020 will be even better. We’re looking to open a second location in Hong Kong, which I’m super excited for, and we also want to expand on our current collections of offerings so that our customers can find even more fragrances that they like.
Thank you.

Tag: scented niche