
Marine Italia Asia: Steering Azimut’s Growth in Asia
Marine Italia Asia has become synonymous with refined yachting. Established in 2015, they are the exclusive Azimut Yachts distributor across Hong Kong, Macau, Taiwan, Guangdong China and Singapore, and the authorised Aquila Power Catamarans dealer in Hong Kong. Founded in Hong Kong by Thomas Woo and Paul Grange, the company translates more than 50 years of combined international yachting experience into personal, best in class advice and aftersales service for both first time owners and seasoned clients.
Questions for Paul:
As COO for the largest Azimut dealers in Asia Pacific, how do you ensure that Marine Italia Asia maintains its reputation for excellence, especially with events such as the recent Grande 30M and Magellano 30M Premiers?

Azimut, quite rightly, set the highest standards and very clear operational and branding guidelines for their dealers, so we work closely with them to ensure our representation matches the brand’s leading status. Internally, we hold equally high standards for customer service, events, and communications. Our recent Hong Kong premieres—17 boats, 200+ guests, and multiple brand partners—required extensive planning to be engaging, on-brand, enjoyable for our guests, and represent Azimut Yachts appropriately whilst helping us build our brand positioning. Honestly, none of it would be possible without the hard work of our extraordinary Marine Italia Asia team, the support from Azimut and importantly, some very special clients.
What specific qualities or skills do you believe are essential for success in the luxury yachting industry, and how do you cultivate these within your team?
For me, relationships are the key to success. Relationships with my business partner Thomas, our decade‑long partnership with Azimut, with our teams across Hong Kong, China, Taiwan, and Singapore, and above all, with our clients. Strong, trust‑based relationships let us navigate every situation—sometimes helping others, sometimes receiving support. Azimut is a large company, yet we regularly assist them in Asia, and when our clients need something special, they’re equally supportive of us.
It’s not always smooth sailing, but trust help us manage the ebbs and flows of relatiomnships. We pride ourselves on a personal approach that builds the best relationships across the business.
Questions for Thomas:
As CEO, what led you to co-found Marine Italia Asia with Paul, and how has your local background shaped the company’s vision and growth?

Paul and I met in Hong Kong in 2012 when he managed Azimut for the previous dealer. Over the next three years we calibrated on several Azimut Grande sales together. So, when the opportunity arose in 2015 to become the Azimut dealers, without hesitation, we partnered and founded Marine Italia Ltd.
The key to our partnership is its simplicity. Paul is very experienced at managing dealership networks for luxury European yacht brands and was already well established with Azimut and, myself, being from Hong Kong, I have been fortunate to build an extensive and loyal database of clients and contacts locally. Put those two simple elements together, add in professionalism and a passion for yachting and you have the perfect core ingredients for our business.
We also tailor everything to local needs—how we market, the events we host, and the models we promote—so the Azimut brand and products resonate easily with our Hong Kong and regional clients.
How do you see the Asia Premiere launches of the Grande 30M and Magellano 30M influencing the regional yachting market and customer preferences?

Azimut, part of the Azimut‑Benetti Group, has led the global large‑yacht rankings for 26 consecutive years, and Marine Italia Asia is among its most successful Grande dealers worldwide. It’s essential we keep bringing the latest large Azimut models to our region for clients to experience first‑hand, which is why events like the Azimut Hong Kong Rendezvous 2026 are central to our promotion and client engagement.

For yacht enthusiasts who missed the Azimut Hong Kong Rendezvous, Marine Italia Asia have a selection of yachts on display and available for immediate delivery in Hong Kong, Singapore and from Italy.
For more information and private viewings, please contact Marine Italia Asia at +852 2325 3355 or azimut@marineitalia.asia.







