Martin Liu arrives at his Wong Chuk Hang office, where golf bags are stacked neatly and shelves lined with an array of familiar paraphernalia: clubs that look professionally polished, mini training tools that belong in a budding golf star’s dream, and equipment that seems to hum with possibility.

The founder of Chip Chip Golf Academy appears a little under the weather today – as evidenced by his husky voice – but the passion in his eyes moves faster than his throat. He leans forward and, with the patient warmth of someone who has taught countless eager juniors, begins sharing the joys of golf and how the sport shaped his perspective from a very early age.

“I started playing and learning about golf when I was only two years old,” he says. “Do you play?” he inquires of our team. When the majority of the crew admit they don’t play often enough, he doesn’t tease for long. Instead, he challenges us the way only a golf mentor would, by igniting ambition through friendly one-upmanship.

“There’s no age limit or starting point in life and in sport. Perhaps you can enrol your son when he turns one,” he says, laughing lightly, like the idea was obvious, like his sport was built for beginnings, not gatekeeping.

And in that moment, it becomes clear: Liu’s energy doesn’t need a fully rested voice to resonate. It comes from deeper places: research, resilience, people development, storytelling, and a business mindset sharpened through years of growth strategy.

Chip Off the Old Block

Golf for Liu wasn’t introduced with a club brochure. It was handed down through proximity: being around professionals, learning by absorption, and feeling the culture of the sport early enough to make it personal.

“My father [Daniel Liu] was a former professional golfer,” he shares. “Looking back, I realise golf gave me much more than a sport. It taught me discipline, resilience, and how to stay composed under pressure at a very young age. As I sometimes say, ‘Golf raises you before it rewards you.’”

Even as a child, Liu was doing something many adults struggle to do: reflecting. Not just dreaming, but choosing. He explains: “Being immersed in that environment gave me an early understanding of both the beauty and the demands of the game. It was certainly an advantage to learn within that world, but it also prompted me to reflect early on about what kind of path I wanted to create for myself, both within and beyond golf.”

In Hong Kong, golf can feel like a well-kept secret; popular, respected, yet still not equally accessible. Young Liu found a way through it by moving with his family and learning through sacrifice.

“My parents operated a golf merchandise and consulting business across the border in China,  working closely with clubs and training facilities, so we spent most weekends and school holidays travelling there for training. Those journeys taught me adaptability and commitment at an early age, while also giving me invaluable exposure to competitive golf beyond Hong Kong.”

Green Approach

Liu’s career is a route built from experiments. He studied business at The George Washington University in the US capital – where he captained the golf team – and over the span of a decade teed off as a financial analyst, swung into business management for film and video production companies, and ventured onto the greens of venture capital. He founded Chip Chip Golf three years ago. On paper, his CV might look scattered; in practice, it sounds like a continuous education.

“Despite the contrast of working for a multinational corporation with 300,000 employees to a four-person media production start-up, the one consistent lesson across every industry was the importance of creating tangible value,” he states.

His pivot away from corporate life was instinctive once he realised what kind of environment he truly thrived in. “I found myself reconnecting with golf through my involvement with the Golf Association of Hong Kong, China, particularly through the Junior and International Development Committee, which plays a key role in shaping the city’s next generation of athletes, and later as captain of the Hong Kong men’s national golf team.”

Fun First, Skills Second

When people imagine golf academies, they might expect performance metrics and pressure-driven progression. Liu built the Chip Chip Golf programme, which teaches juniors aged two to 14, with a different ordering of priorities. “Our philosophy is simple: fun comes first, skills come second,” he explains. “Too often, youth sport becomes overly focused on performance too early. We believe children first need to enjoy the process. Children do not stay in sport because they are talented; they stay because they fall in love with it.”

His ethos echoes the sport itself: you miss, you recover, you return. That principle becomes a life lesson. “While we place great emphasis on developing strong technical fundamentals, we believe the golfer’s mindset is equally important, perhaps even more so in the long run.”

It’s an environment in which juniors learn how to cope with disappointment. “We teach our students that setbacks are not something to fear or avoid, but something to navigate with confidence and perspective. Life, much like golf, rarely unfolds perfectly. The ability to remain calm, adapt positively and recover gracefully is a skill that extends far beyond the fairway.”

Fairway for All

Liu’s aim is to make the sport more welcoming and inclusive for families who may never have previously considered golf. “One of the most common misconceptions is that golf is an exclusive sport reserved only for the wealthy or those with access to private-club memberships. The sport itself is far more approachable than many people realise,” he says.

“We guide children from their very first swing all the way through to playing on-course and competing in tournaments, all within an environment centred around learning, friendship and enjoyment.”

His experience as Hong Kong team captain gave him a macro view: what’s improving, what still needs system-level strengthening, and where belief must be rebuilt. “We now have players winning at the highest levels internationally, and golf has earned Tier A elite-sport status at the Hong Kong Sports Institute. Golf teaches accountability fast, because there’s nobody else to blame. That’s why character development isn’t optional; it’s built into the sport.”

Game for Life

Liu’s ultimate goal is to cultivate lifelong relationships with the sport, so children feel empowered long after the lesson ends. “Ultimately, I hope every child who comes through our programme develops a positive and lasting relationship with golf,” he says. “If we helped cultivate genuine passion, confidence and enjoyment through the experience, I would consider that a success.”

Although Liu feels below par today, this is a man who keeps showing up. As we conclude our chat and move on to the photo shoot, he offers our crew some energy drinks. “I think I might need these the most,” he quips. Martin Liu may sound croaky, but he has certainly found his voice in life.

Interview, Text & Art Direction: Joseff Musa     Photographer: Jack Law     Videographer: Iris Ventura