Standing as a testament to the resilience and vision of its Chairman, Roger Chan, METAGROUP celebrates its 35th anniversary this year. The company’s spacious headquarters in Wong Chuk Hang reflects its prime enterprise, drinks distributor METABEV – witness a warehouse stacked high with famous-name beverages from all over the globe; an open bar for coffee or liquor boosts of creative energy; and a smiling bunch of employees. “Yeah, this our workspace. It’s free drinks every day here basically. Feel free to grab anything you guys like,” laughs Chan. Neatly finger-combing his middle-part hairstyle in preparation for our shoot, he ushers us inside.

Refreshments are served; a shot of espresso and a macchiato on a counter bar with a vintage air. The only giveaway that we are in the 21st century is a sudden vibrating hum of an iPhone. That’s the thing about Roger Chan and the environments he creates. They are all-encompassing. No detail is spared, yet nothing feels pastiche.

The UK-born, Hong Kong-bred Eurasian has a unique personality that defies the typical boss. He’s a master of juxtapositions with a reverence for worn objects with patina. In the first few takes, he gestures a model pout, a Korean finger heart and a ’90s hip-hop sign among many other fun poses. The spaces he inhabits are both of their time and exist out of time. This is probably the kind of temporal dissonance that has made his entrepreneurial visions successful for all these years.

“Oh, you’d be surprised what I listen to when I run,” he says. “I won’t disclose it.”

Recipe for Success

Chan’s Eurasian heritage has been distilled into a remarkable journey of cultural fusion, entrepreneurial spirit and community engagement. Born to a Chinese father and a British mother, his life began in England, but his formative years were spent in the vibrant streets of Hong Kong. This upbringing imprinted within him a rich tapestry of cultural values and perspectives. “Growing up in two distinct cultures has been a blessing,” he reflects. “It has provided me with a unique lens through which to view business and relationships.”

Educated at an international school, young Roger was exposed to a myriad of ideas and practices. He witnessed Hong Kong’s evolution into a global cosmopolitan hub, and this early immersion sparked his interest in understanding the intricate dynamics of the local workforce and business mentality. “Understanding cultural nuances is vital,” he emphasises, noting that language plays a crucial role in building relationships – the all-important ‘guangxi’ that is deeply ingrained in Asian business practices. Further education took him to Miami, where he graduated in 2000 with a degree in international business & finance. His professional career began in London, but the allure of Asia drew him back. Spending a year in Shanghai and Beijing, he dedicated himself to mastering Mandarin and Cantonese, which would later prove invaluable.

Drawn into Drinks

His career trajectory saw him transition from a research analyst to a consultant specialising in market entry and strategy. Eventually, he joined Deloitte, where he navigated both regional and global roles across Asia-Pacific. This experience not only broadened his understanding of diverse business cultures but also reinforced his belief in the importance of adaptability in a constantly evolving market. The turning point in Chan’s career came unexpectedly. In 2008, his father-in-law, Angelo Pepe, fell ill, and he was called upon to take the reins of the family business. “It was a daunting moment, perhaps the hardest task of my professional life,” he admits. Having begun as an Italian furniture importer and diversified into espresso and Italian spirits, the company was struggling, facing financial losses and operational fragmentation. With no prior experience in food and beverage, he embraced the challenge head-on.

Drawing from his extensive background in consulting and market strategy, he implemented a series of transformative changes. “I had to stabilise the group without any capital injection,” he recounts. “It was about leveraging relationships and understanding the market.” Through tenacity and innovative thinking, Chan not only turned the company around but also discovered a newfound passion for entrepreneurship.

Glass Half Full

From early closures during the pandemic to various economic challenges, the city’s food and beverage landscape has shifted dramatically. Chan recognised these changes as an opportunity to innovate rather than retreat. “The challenges have changed many perspectives,” he notes. “We decided to expand regionally, opening a subsidiary in South Korea and collaborating with a creative digital agency to enhance our online presence.”

This adaptive strategy not only solidified METABEV’s foothold in the market but also inspired a unique initiative: the F&B Run Club. Launched in 2020 to unite the industry during tough times, the club embodies Chan’s belief in community support. Its first mission? To collectively run the distance to the moon – 384,400 kilometres. The F&B Run Club is a remarkable collaboration among typically competitive restaurant groups, including Black Sheep Restaurants and Pirata Group. “The pandemic has shown us that we are stronger together,” he explains. “By coming together, we can not only raise awareness but also give back to the community.”

The club has already raised more than $400,000, with 100% of the funds going to carefully chosen local charities such as the Inspiring HK Sports Foundation and Lifewire Foundation. “Supporting underprivileged youth and those facing life-threatening conditions is incredibly meaningful,” shares Chan. “It’s a reminder of how fortunate we are and the impact we can make.”

Cup Runneth Over

Central to Chan’s leadership is a commitment to wellness, both for his team and the broader community. “More than the aesthetics, wellness has helped me keep focused and positive at work and at home,” he asserts. The F&B Run Club not only promotes physical fitness but also fosters connections among industry professionals. “I’ve seen first-hand that the fitter and more active people are, the more positive and energetic they become,” he adds.

This focus on wellness aligns with his vision for a balanced work-life integration. “If it’s not adding value to family, health or wealth, I generally don’t have time for it,” states Chan, reflecting on his personal philosophy amid the pressures of business. Looking ahead, he envisions METABEV as a leading independent importer and distributor in the fine food and drinks space. With a strong emphasis on reciprocal value creation and a culture of passion and innovation, he is committed to cultivating the next generation of entrepreneurs. “I want to provide meaningful opportunities for those willing to work hard and create true wealth,” he notes.

And Chan remains optimistic. “Our city is a bridge for the Greater Bay Area and a stepping stone for brands entering China,” he says. With an eye on emerging trends, he believes that Hong Kong will remain a leader in the F&B industry. For aspiring entrepreneurs, Chan’s message is clear and provides proof of the philosophy that success is not a matter of luck but the result of dedication and perseverance: “Work with passion. Do something you love. Trust the process and hard work.”

Team Spirits

Today, under Chan’s leadership, METABEV has grown into a thriving enterprise. His approach emphasises collaboration and relationship-building, ensuring that every team member feels valued. He often reflects on the lessons learned from his father-in-law, the company founder. “I am forever grateful for the opportunity he gave me,” he says. “It taught me the importance of mentorship and the impact of legacy.” As our shoot draws to a close, he requests that we take a group photo including 50-something employees. “It’s not every day we have a photographer, so might as well do it, right?” he laughs before leaving a mindful comment. “Business is about people. Success stems from understanding and empowering your workforce. It’s not about me. METABEV is all about these people.”

Art Direction: Joseff Musa Photographer: Jack Law Videographer: Jack Fontanilla Venue: Carna & Avoca Hong Kong