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The Oriental Watch Company launched an advertisement campaign that encourages people to admire Hong Kong around them with four of their senses &#8211; sight, aroma, sound, and taste.
Naming the campaign Take Your Time to Rediscover the City, the bespoke horology brand has collaborated with Omelette Digital Agency to release four different videos each targeting a particular sensory organ.
<iframe loading="lazy" title="【Take Your Time to Listen - The Sound of 05:04】" src="https://www.youtube.com/embed/IKTRrD1sFuQ" width="750" height="450" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
One video titled Take Your Time to Listen has veteran tram driver Captain Luk Wenwei taking the viewers on a tram ride while he asks everyone to set aside their phones and pay close attention to the different sounds that the vehicle makes.
He adds that ding ding which is an onomatopoeia that is commonly associated with transport is not the only thing you can hear. There are other sounds like the coins shaking around in the money box and the tram moving on its tracks.
<iframe loading="lazy" title="【Take Your Time to See: The Sight of 19:30】" src="https://www.youtube.com/embed/Pm_f8_-4BqY" width="750" height="450" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
Another video called Take Your Time to See features Wu Chi-Kai who has been crafting neon lights since he was 18.
While pointing to the radiating beauty of these neon lights, he also reminds people that these lights are not very common as they used to be. Hence, he asks people to observe the city around them and snap a photo whenever they see a neon light as it is definitely something special.
<iframe loading="lazy" title="【Take Your Time to Taste - The Taste of 11:00】" src="https://www.youtube.com/embed/eo8rWuyBxj4" width="750" height="450" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
For the tasting video, which is called Take Your Time to Taste, the Oriental Watch Company invited the Tsui brothers of the Milktealogy project who discuss Hong Kong’s buzzing tea culture which is locally referred to as the Cha chaan teng culture.
<iframe loading="lazy" title="【Take Your Time to Smell: The Aroma of 15:30】" src="https://www.youtube.com/embed/RYvCutlee3Q" width="750" height="450" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
Then, for aroma, audiences see Jonathan, who co-owns an aromatherapy brand, in the Take Your Time to Smell video.
In this clip, he mentions the different smells people come across in just a single street in the city. He advises everyone to concentrate on the different scents as they can be pretty therapeutic.
This new campaign, which is an extension of the brand’s previous one Take Your Time, strives to bring out the charms of Hong Kong where the watch company gets its roots from.
Click <a href="https://takeyourtime.orientalwatch.com/" target="_blank" rel="noopener">here</a> to learn more.

Take Your Time to Rediscover the City – A Sensory Journey by the Oriental Watch Company

December Highlights: Top things to see and do this month

Hong Kong&#8217;s very own home-grown watch retailer, <a href="https://www.orientalwatch.com/owh/main.aspx" target="_blank" rel="noopener">Oriental Watch Company</a>, celebrates its 60th anniversary as a prominent and highly respected influence in the watchmaking industry for the last six decades.
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As any timekeeper would dictate, 60 is a number that symbolises both the end, as well as beginning of time. With that, the company pays homage to its Diamond Jubilees, a memorable milestone for the brand.
&#8220;We are delighted to explore and rethink the meaning of time with our partners, our friends and the public while celebrating our Diamond Jubilee&#8221;, says Managing Director of Oriental Watch Company Dennis Yeung.
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Priding itself as a company that excels in every aspect of expertise, services and business, the brand honours its roots to the city through the thematic collaboration with chic contemporary Cantonese dining space Madame Fù and award-winning local artist Sim Chan; set right in the heart of the heritage complex of Tai Kwun, Central.
From 22 November to 10 December, diners will be treated to a multi-sensory gourmet experience that combines a delectable feast, an opulent venue and an artistic installation, The Discovery of Time ~ 1961.
<a href="//www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_2.png"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-62735" src="//www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_2.png" alt="oriental watch company presents take your times savour the moment gafencu_2" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_2.png 700w, https://www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_2-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_2-600x399.png 600w, https://www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_2-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_2-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_2-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_2-400x266.png 400w" sizes="(max-width: 700px) 100vw, 700px" /></a>
This collaboration serves as the perfect partnership to reflect the brand&#8217;s philosophy of merging tradition with the new to deliver the best of the West and the East together. Presenting a 6-course menu, meticulously designed by Kit Liao, Head Chef of Madame Fù: (1) Golden Years; (2) Diamond Jubilee; (3) Precious Memories; (4) Green Celebration; (5) Blessed Longevity; and (6) Sweet Moments, each dish embodies the essence of the theme, Take Your Time – Savour the Moment, while showcasing the painstaking unity of art and time.
<a href="//www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_6.png"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-62738" src="//www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_6.png" alt="oriental watch company presents take your times savour the moment gafencu_6" width="700" height="466" srcset="https://www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_6.png 700w, https://www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_6-200x133.png 200w, https://www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_6-600x399.png 600w, https://www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_6-421x280.png 421w, https://www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_6-120x80.png 120w, https://www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_6-500x333.png 500w, https://www.gafencushop.com/wp-content/uploads/2021/11/oriental-watch-company-presents-take-your-times-savour-the-moment-gafencu_6-400x266.png 400w" sizes="(max-width: 700px) 100vw, 700px" /></a>
Showcased in the background, artist Sim Chan presents creatively illustrates his reflection of the essence of time by painting the grids of 365 squares that represent each day of the 12-months, Chan has painted a swatch of colour on each grid, one day at a time, over the span of 30 days, producing a 12 canvases of unique gradients as the metaphor for the passing of time.
Each guest will receive the Art Canvas Tote Bag presented with a printed pattern of squares, representing the month of November 2021, as a commemorative gift&nbsp; for their own keepsake.
Reserve a table at&nbsp;<a href="https://www.madamefu.com.hk/" target="_blank" rel="noopener">Madame Fù</a>,&nbsp;3rd Floor,Tai Kwun, No. 10 Hollywood Road, Central; (852) 2114 2118 /&nbsp;reservations@madamefu.com.hk
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Take Your Time to Rediscover the City – A Sensory Journey by the Oriental Watch Company

December Highlights: Top things to see and do this month

Oriental Watch Company X Madame Fù Presents: Take Your Time – Savour the Moment