On the day of our shoot, the sky is a thunderstorm’s canvas. Rain pouring down non-stop in a scene of relentless grey provides a stark contrast to the vibrant personality of Anna Wong, the CEO and co-founder of Female Entrepreneurs Worldwide (FEW), Asia’s largest business platform for women entrepreneurs and executives, connecting them to mentors, capital and the resources to grow.

As we step into FEW’s studio where they feature their fashion incubatee, it’s as if the storm outside fades into insignificance. The space is alive with colour – racks and piles of branded clothes, eclectic shoes, vivid paintings that seem to dance on the walls, and an interior design that exudes conviviality and creativity. A lemon tree sits proudly in the corner, its bright yellow petals a symbol of freshness and optimism. Wong herself radiates an infectious warmth that renders the rainy day almost unnoticeable.

Wong’s Hong Kong upbringing was a colourful mosaic of geniality and generosity, principles that informed her future as a canny connector and creator. “Growing up with parents who loved hosting dinners and gatherings taught me the importance of community,” she shares, her smile lighting up her face. “My dad’s passion for business and my mom’s love for cooking created an environment where hospitality was a language of love. Their warmth and hospitality shaped how I approach building communities – creating spaces where people feel valued and inspired.”

Flashes of Inspiration

A decade ago, following stints in marketing communications at Ogilvy and Edelman, Wong felt a compelling call to aid women business-founders. Realised with the help of her friend Ines Gafsi, the idea was born from her own journey of mentorship and support. Her initial vision was simple yet profound: empower women with resources, networks and opportunities. “I started FEW because I believed women needed a space to exchange ideas and collaborate,” she explains. “Having received mentorship from senior leaders, I wanted to give back and pave the way for the next generation.”

Her innate qualities ¬– being a dreamer and a master thinker – and a background in art and design influence her organisational initiatives and leadership style. “Designing energises me –¬ it’s my way to relax and express,” shares the University of California, Berkeley alumnus. “I handle FEW’s branding and design, because I believe a company’s soul is reflected in its visual identity. By overseeing our storytelling, I ensure our vision is expressed authentically and vibrantly.”

As a leader, Wong believes “in freedom to foster creativity. I don’t micromanage because I want my team to grow into their own strengths. I see myself as water – adaptable, calm, yet powerful.” Her leadership style is a fluid dance of inspiration and autonomy, encouraging her team to flow around obstacles and discover their unique talents.

Colours of Change

After launching in Hong Kong in 2015, FEW soon expanded to encompass Shanghai and Shenzhen, then Singapore and Malaysia. Transitioning the venture from offline to online was akin to painting a new canvas – challenging yet full of potential. “The rapid evolution of blockchain, AI and automation meant I had to stay constantly informed,” admits the CEO. “I don’t have a technical background, so I had to learn on the fly.” Her curiosity and openness became her palette, blending learning and adaptation into a vibrant tapestry of growth.

Despite the hurdles, the digital shift unlocked opportunities to reach women across borders – Southeast Asia, Europe and beyond – broadening the organisation’s spectrum of impact. “It allowed us to connect more deeply and support women entrepreneurs on a larger scale,” she notes. Her dream is to build a truly global community that reflects the diversity and vibrancy of women leaders worldwide.

Global Hues

“Women entrepreneurs are becoming more visible and influential,” observes Wong. “In Southeast Asia and Europe, their roles are expanding – not just for profit but to create meaningful societal impact.” She envisions a future where collaboration among women across regions becomes a powerful force, sharing ideas, resources and support like a glittering mosaic of strength.

FEW’s upcoming Growth Venture Fund aims to catalyse this movement. “FEW Investing will focus on ventures led by women and targeting female consumers,” she explains. “Our goal is to provide capital, mentorship and connections so these startups can scale sustainably and create real impact.” With 30-plus high-growth companies already supported, her dream is to see more women-led startups flourish, their colours shining brightly in the global marketplace.

Many female entrepreneurs face a raft of challenges, including limited resources, lack of co-founders, and gaps in skills. Wong recognises these hurdles, emphasising that “many women start solo, handling all aspects of their business without enough support”. She advocates for a platform that bridges these gaps by offering strategic connections, mentorship and resources.

“Women tend to hesitate in seeking help, which can slow their progress,” she says. “We want to empower women to be more proactive and confident – like a brushstroke of boldness in their entrepreneurial journey.”

Empowerment in Every Shade

Wong perceives feminism and women’s empowerment as bright colours in the global palette. “They create more opportunities and boost economic growth,” she asserts. As a mentor and speaker for the United Nations, Harvard, TEDx and others, she aims to spark confidence and resilience among young women. “Life is full of ups and downs; embrace the journey, take risks, and learn from mistakes,” she encourages. Her messages are vibrant strokes of empowerment, reminding women they can paint their own futures.

Her personal empowerment moment came during the pandemic when her family and mentors believed in her during tough times. “Their trust gave me the strength to keep going,” she recalls. Thus, empowerment to her is about discovering and trusting your own voice. “Love yourself first,” she advises. “Only then can you genuinely support others.”

Balancing Vision and Reality

Wong’s outlook on success and dreams is as vibrant as her surroundings. “Entrepreneurship is a marathon,” she says. “I plan strategically, visualise challenges and enjoy the journey – happiness comes from the experiences, not just the destination.” Her philosophy of “be like water” underpins her resilient yet flexible approach to setbacks, transforming storms into opportunities for growth.

She finds happiness in harmony, growth and peace. “I don’t let worries control me,” she affirms. “Like water, I flow around obstacles with calm strength.” Her positive outlook is contagious, inspiring her team and community alike. She believes that true success lies in fulfilling personal dreams while making a positive societal impact.

Challenging the Canvas

A common misconception Wong challenges is that women must be tough and aggressive to succeed. “True strength is embracing our feminine qualities – care, support, resilience,” she states. “Like water, we nourish and adapt without contention.”

Future plans include expanding FEW globally, building a network of women leaders and investors who share her vision of growth, collaboration and impact. Her ultimate goal is to leave a legacy of women’s empowerment. “I want to foster a network where leaders create more leaders,” she says. “At FEW, we believe in working together, trusting ourselves and supporting each other – like a vibrant mural painted by many hands.”

Interview, Text & Art Direction: Joseff Musa     Photographer: Jack Law     Videographer: Iris Ventura