The hallmark of Danny Yeung is his dedication. At 46, the healthcare honcho remains fiercely passionate about his multiple business ventures, blending a relentless work ethic with an insatiable curiosity for innovation. His office at Prenetics’ Hong Kong headquarters in Quarry Bay is a reflection of his vibrant personality, featuring a large poster of himself in a boxing stance and the unofficial title of ‘Chief Honey Badger’ on the door. He explains with a grin: “It’s from this viral video about this creature that does anything to get things done, no matter the obstacles. That’s me.”

Yeung’s hair is tinged red, a symbol of his commitment and faith in IM8, a red powder supplement drink he launched in 2024. “The T-shirt I wear every day, even during high-stakes meetings, is my way of showing that I believe in what we’re building,” he says. “It’s about consistency, passion and showing my team and partners that I’m all in.”

Throughout his journey, Yeung exemplifies how resilience and dedication can transform industries and lives. His philosophy is simple but profound: “Your attitude, not your aptitude, will determine your altitude.”

Dynamic Dan

Growing up as an immigrant in the United States, Yeung’s early experiences shaped his relentless pursuit of success and good health. “Moving from Guangdong, China, when I was five, we had little,” he recalls. “That hunger, knowing that you have to build your future, drives me still.”

As a 12-year-old, he sold baseball cards, not for profit but for the thrill of the hustle. “It was my first taste of business, understanding what people want and how to give it to them,” he says. This early lesson in supply and demand laid the foundation for his entrepreneurial mindset.

He worked as a telemarketer at age 15. “Rejection every day taught me resilience,” he recalls. “In my teens, I was managing people in their 30’s. I learned how to persuade, listen and build trust. Business isn’t just about products; it’s about connecting with people on a human level. ‘You don’t need to be the first, but you need to be the best’ is something I live by.”

His first business venture, a Hui Lau Shan dessert shop franchise in the US, stemmed from recognising a market for authentic Asian flavours among the Chinese diaspora in California. “It was about sharing our culture and creating a space for connection,” he explains. Remembering early mornings at the fruit market, he adds: “If you want to succeed, you have to do what others won’t.”

Progressing from providing hospitality furniture for MGM’s luxury towers to establishing e-commerce platform UBuyiBuy, Yeung’s diverse startups broadened his skill set. “Each industry taught me something: quality, data, scalability,” he reflects. “My varied background allows me to connect dots others might miss. It’s about adaptability, a growth mindset, and relentless curiosity.”

New Gen Genetics

A personal health scare at 37 marked a turning point. The discovery that he carried a gene mutation that increased his risk of colon cancer came with the realisation that health isn’t just reactive but proactive. “That moment ignited my mission – to empower people with knowledge about their health,” he shares. “Healthcare should be about prevention, not just treatment.”

Yeung pivoted, co-founding Prenetics in 2014, a genomics-driven healthcare company which empowers people with personalised health information. “It’s about providing tools for a healthier, longer life,” he emphasises. “That’s a mission worth risking everything for.”

Prenetics’ path to becoming Hong Kong’s first Nasdaq-listed unicorn was marked by obstacles, including public scepticism about genetic testing, complex regulations, and a global pandemic. “In the beginning, many didn’t understand genetic testing,” he admits. “We invested heavily in education and building trust.”

When Covid-19 hit, they reacted swiftly. “We transformed our labs, retrained staff and developed testing kits,” he recalls. “Working 20-hour days, we performed over 28 million PCR and home tests, our finest hour.” The pandemic solidified Prenetics’ reputation as a health-services leader. “In chaos, there’s opportunity. Our team showed the world what dedication can achieve.”

The goal of their prevention arm, CircleDNA, is to “put the power of health into every individual’s hands” through a comprehensive at-home genetic test providing insights into disease risk, food sensitivities and personality traits. “Knowledge is power, but only if you use it,” notes Yeung, envisioning a future where proactive health management becomes the norm and each person understands their unique blueprint.

Authentic Partnerships

Yeung’s personal brush with cancer risk fuels his passion for Insighta, a cancer-screening joint venture with scientist Dennis Lo. “Detecting cancer early means more treatment options and higher survival rates,” he says. “Our goal is to make early detection a routine part of health checks.” Expanding from lung and liver cancer tests this year, they plan to screen for more than 10 cancers by 2027. “It’s about turning the tide against one of humanity’s deadliest diseases,” he asserts.

IM8, meanwhile, has star power. Co-founded by football legend David Beckham, its science-backed, nutrition-rich formula is intended to disrupt the supplement industry. “David’s genuine belief in IM8’s mission made him a true partner,” shares Yeung. “His family uses our products daily, a level of commitment that’s rare in celebrity collaborations.”

Tennis champion Aryna Sabalenka, who started using IM8 for energy and recovery, is now a brand ambassador and shareholder. “Proof that real results lead to real partnerships,” he concludes.

Health in Our Own Hands

Yeung sees a future where smartphones serve as personal health assistants. “Technology will enable us to understand and manage our health proactively,” he predicts. From genomics to AI, the tools are here. “We’re leading the charge, turning science into everyday solutions.” Then comes the integration of health with financial wealth. “Holdings of Bitcoin and cash enable us to prepare for the future. The convergence of health and wealth is the next frontier.”

For Yeung, however, success isn’t just financial; it’s about impact. “Building something meaningful that improves lives is success,” he says, while underlining that happiness, for him, comes from family, purpose and balance. “Without health and loved ones, nothing else matters,” he reflects.

His greatest influences are his parents, immigrants who sacrificed everything for a better future. “Their work ethic, perseverance and humility are my guiding principles,” he states. Beyond family, he idolises disruptors like Jack Ma, who faced rejection but persisted. “Ma’s belief that ‘the opportunity lies where the complaints are’ has always resonated with me. It’s about identifying pain points and creating solutions, whether in e-commerce or healthcare.”

Yeung maintains an iron grip on a vision of such breadth and depth that, from afar, it seems almost singular. His self-stated greatest strength is his belief in his ideas and the determination to see them through. “Innovation is a mindset – curiosity, experimentation and learning. The future belongs to those who create it. Think big, work hard, and surround yourself with people smarter than you,” he urges. “That’s how you go far.”

With his fiery red hair and unyielding commitment to revolutionising healthcare, the Chief Honey Badger embodies the essence of innovation and purpose. There are a few creative minds that have this kind of drive. It’s quintessentially, unmistakably, irreplaceably Danny Yeung.

Interview, Text & Art Direction: Joseff Musa   Photographer: Jack Law   Videographer: Iris Ventura