Ever since its founding in Brianza, Italy, back in 1898, renowned luxury Italian furniture maker Giorgetti has set a new benchmark in interior design, crafting beautiful designs that perfectly blend traditional techniques with contemporary creativity to set a new high-water mark in luxury living. As the much-lauded maison celebrates its 120th anniversary, its CEO, Giovanni del Vecchio, shares some of the secrets behind the brand’s enormous success

You have a very diverse background ranging from furniture to fashion. How did your own story with Giorgetti begin?
Honestly I don’t think it’s very diverse. At the end of the day, fashion and furniture are linked by many common values, such as attention to detail and a drive for high-quality products. How I ended up with Giorgetti is that I’ve always been in love with the brand ever since I joined this industry 15 years ago. I admired its ability to look at the details, quality and craftsmanship from different, unique perspectives with an almost-maniac passion. It was very much in tune with my own passions, so when the company went up for sale, I collaborated with some friends at Progressio, an equity fund, and we bought it.

What sets Giorgetti apart from other luxury furniture brands?
I think our DNA inherently shares some values with other high-end brands when taken individually, be it quality, passion for details, ability to work with natural materials then utterly transforming them, the delicate blending of traditional craftsmanship with modern technology… But when these are combined, they create a recipe that is uniquely Giorgetti. We design for both beauty and functionality.

How is the latest 2019 collections different to its predecessors?
To be honest, the new collection isn’t exactly different. A new Giorgetti product only enters the collection when it is perfectly able to commune with its predecessors and to send the same message. We are not editors of furniture pieces – we work towards creating a unique atmosphere. Giorgetti isn’t just a brand that positions a product into a space, but one that can design the space around a product – it’s this architectural perspective that gives us a unique edge.

How important is Hong Kong for Giorgetti? And how did the partnership between ViA and Giorgetti come about?
We’ve been in Hong Kong for many years now, and it’s a hugely rewarding market for us. Its unique challenges – smaller housing spaces, variations in taste compared to the West – have pushed us to become even more flexible and added a new dimension to our understanding of Asian preferences as well.

ViA has been our partner in Hong Kong since we first came here over 10 years ago. Partners are able to put an additional level of quality to our service, which is fundamental for us, and ViA has a privileged eye on the local market and consumer. Our partnership with ViA has been very fruitful, which is because when we share the same values and the same vision.

Thank you.

           

In celebration of Giorgetti’s 120th anniversary, the marque recently teamed up with ViA, the region’s leading interiors showroom experts, to host a special showcase and unveil its latest 2019 collection of luxury furnishings, including its new signature product – the HUG, an armchair that blends high-end woodworking with the precision of industrial techniques to offer the ultimate reclining experience.

Visit the ViA – Giorgetti showroom today to catch a glimpse of these hot new designs.

ViA – Giorgetti showroom. G/F, 43 Queen’s Road East, Wan Chai. (852) 3102 0808.