Our cover shoot begins with Christy Wo, rather than a flurry of stylists and assistants, laying out her chosen outfits, watches and accessories herself – an instinctive ‘power’ for aesthetics that she has demonstrated over 20 years in the limelight. Each piece is carefully considered, a testament to her meticulous eye and innate understanding of style. “Do you like these clothes?” she enquires, a playful glint in her eye. “They are some of my designs. Pretty, huh?” It is a statement, not a question, delivered with the confidence of a woman who knows her worth and her talent.

Entrepreneur, celebrity model, designer of watches, jewellery and fashion, columnist, philanthropist – in short, Wo is a force of nature who has carved a unique path through multiple industries with a blend of vision, ambition and genuine compassion. Pose after pose, click after click, she nails each shot with the practised ease of a seasoned professional. There is no doubt she is comfortable in front of the camera, a natural performer who commands attention with her charisma and captivating presence.

Style By Design

But her journey wasn’t always so clear-cut. “Initially, my dreams were quite different. I envisioned myself as a dancer, a pianist, a fashion designer, and even a singer,” she shares. This multifaceted ambition led to her first job as a model, fronting various TV commercials and serving as a brand ambassador. “I worked for Pond’s skincare, as a Cathay Pacific flight attendant, and as the main talent for Vitasoy,” she recalls.

Even amid this fledgling fame, Wo’s entrepreneurial spirit was taking root. “During this time, I also worked part-time as a fashion designer for my mom’s garment business. I designed several styles, and to my surprise, her clients loved my designs so much that one of them opened a shop dedicated to my brand,” she explains. “That’s how I started my entrepreneurial journey.”

It was a serendipitous beginning, a spark ignited by her own creativity and validated by the enthusiastic response of the market. This early experience fuelled her passion for fashion and gave her the confidence to pursue her own ventures. She founded her first company, Charmonde Luxury Limited, in 2004, where her keen eye for trends and knack for identifying promising brands led to European timepiece brands under Charmonde Luxury like Philip Stein and ToyWatch entering the Asian market, and the well-deserved title of ‘Queen of Timepieces’

Limited Edition, Unlimited Appeal

One highlight of Wo’s long time in watches was the launch the first Bloc28 Mickey Mouse, Hello Kitty and Transformer limited-edition watches. Capitalising on the popularity of iconic characters and tapping into the desire for unique and collectible timepieces, these collaborations were a resounding success. She further amplified her business by working with Chinese celebrities as brand ambassadors, including Angelababy and William Chan, effectively leveraging their star power to reach a wider audience.

She even worked in television, hosting a lifestyle programme on Now TV called Christieland, for which she interviewed her many celebrity friends as well as the occasional politician. Her show was sponsored by a plethora of prestigious brands – from Bugatti to Cartier and Christian Louboutin to Loewe – further cementing her status as a tastemaker and influencer in the luxury world.

A joint venture with the Italian government led to the manufacture of jewellery for prominent houses like Cartier and Bulgari. She also secured the Apec distribution rights for Christian Bailly’s Automata watches and became the sole distributor of Sevan Bicakci jewellery.

In 2019, she launched Crisathena, whose statement watches combine her design savvy with Parisian savoir-faire. The brand includes jewellery pieces showcasing exceptional quality and value for money, and a tote bag designed with popular Hong Kong actress Nancy Wu.

“Collaborating with iconic characters like Hello Kitty and Mickey Mouse, international singer Ava Max, Nancy Wu, and Maye Musk – who wore my watch as a necklace for different magazine covers – has significantly boosted my brand visibility and credibility,” says Wo. “These partnerships help me reach a wider audience and inspire creative marketing strategies. The stories behind these collaborations enhance brand authenticity, allowing me to connect more deeply with consumers.”

Fashion Forward and Onward

She recognises the ever-changing nature of the fashion industry and has ambitious plans for the future of her brand. “Over the past two decades, fashion trends have undergone significant changes, with a growing emphasis on sustainability and diversity. The rise of streetwear has made casual styles mainstream, while nostalgia has brought back trends from the ’90s and 2000s. Technology has played a crucial role in this evolution, particularly through e-commerce and social media, allowing brands to quickly reach a wide audience,” she says.

“Artificial intelligence is also key in design and market forecasting, helping brands analyse consumer preferences and optimise product development. Additionally, virtual reality and data analytics enhance the shopping experience, providing consumers with more personalised services. I hope that in five years, Crisathena will surpass traditional luxury brands by integrating AI and technology into our offerings. We aim to have over 10,000 sales points globally.”

Her accomplishments have been underscored by numerous accolades. To name just a few, she was Mediazone’s first Business Woman of the Year in 2007; claimed the World Outstanding Chinese Award in the same year; and was Distinguished CEO of the Year in 2005 and 2011. “Initially, I found it surprising and validating – awards serve as recognition and promotion within the business world,” she says humbly. “However, I believe that continually striving to excel in my work and pursuing innovation is what truly matters. While these achievements provide recognition, real success lies in the ongoing challenge and growth of oneself.”

Heart of Gold

Beyond her professional achievements, Wo is deeply committed to philanthropy. In 2019, she co-founded the JC Happiness Charity Foundation, with a mission to instil peace, love, wisdom, health, and wellbeing in the world. “Happiness comes from strong relationships with family and friends, pursuing meaningful goals, appreciating the good in life, maintaining good health, and living in the moment. Helping others and enjoying nature also enhance our sense of wellbeing,” she opines.

She shares her daily practices for cultivating joy and wellbeing: “Call a loved one, prepare a favourite drink, listen to music, get a sunshine break, and move when stressed.”

Mental health is a particular issue on her radar. “Mental-health advocacy is very important, but society today still faces several barriers to addressing this, particularly stigma, lack of awareness, and the fast-paced nature of life,” she emphasises. “Through our charitable foundation and the International Mental Health Association, we plan to leverage technology to assist over a hundred million people with mental-health issues,” she reveals.

The Secret to Bliss

Wo’s own personal journey has been guided by a blend of faith and practical wisdom. “In my career, luck brought early successes, but as I grew, I realised that true success requires a solid foundation and unwavering confidence,” she explains. “I draw inspiration from Buddhist wisdom, understanding the laws of cause and effect in the universe, while also being deeply moved by the love of Jesus. These teachings from different religions have profoundly influenced me, helping me find balance in my professional journey.”

She concludes by offering advice: “Always maintain a thirst for knowledge, practise mindfulness, and stay humble. Set positive goals, act with integrity, and never compromise your principles. Pursue the work you love and boldly chase your dreams. This way, you can make a genuine impact in your community.”

At one point during the shoot, our cover star takes on the role of director, offering her input on poses and angles. When she suggests doing a shot in the lift, we are initially sceptical, unsure if such a confined space of harsh metal surfaces can provide an appealing backdrop. But with her inherent sense of style, Wo knows exactly how to make it work. Posing effortlessly, she transforms the mundane into something captivating. It is really no surprise that she pulls it off.

As our time together winds down, she strikes a final pose. With a wink and a cascade of air kisses, her hands form a heart. It is a simple gesture, but it speaks volumes about Wo’s belief in the power of kindness and love.

Photographer: Jack Law|Videographer: Jack Fontanilla|Venue: Sophia Loren House/ The Stage Hong Kong/Hair Stylist: Tomo @bellus_salon/Make up: @littlewhite_makeup/ Stylist: Christy Wo